Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month

Shalinee Mishra Jun 22, 2026 1:29 PM

In India’s vibrant and ever-evolving advertising landscape, more brands are beginning to shed tokenism for authenticity

Soumya Gawri Jul 1, 2025 8:22 AM

Conceptualized by Enormous, the campaign was brought to life in association with The Humsafar Trust

e4m Staff Jun 30, 2025 11:33 AM

From vibrant Pride-themed displays to witty billboards promoting OTT shows, June saw brands making bold statements in public spaces

Chehneet Kaur Jun 30, 2025 8:32 AM

A round-up of brand campaigns that didn’t stop at rainbows, instead, they built platforms, sparked conversations, and backed Pride with purpose. Not just colour-coded, campaigns that carried weight

Antora Chakraborty Jun 28, 2025 8:45 AM

In response to Britannia's front-page ad, calling Parle Monaco to 'share a cause', the latter has responded that it serves 'India’s diversity not just for one month, but every month, every day'

e4m Staff Jun 26, 2025 9:42 AM

The analysis accounts for hundreds of millions of views by readers of news articles on the Taboola publisher network

e4m Staff Jun 20, 2025 12:45 PM

The paucity of marketing campaigns this Pride Month, brand experts say reflects a quieter approach and a strategic sidestep

Payal Gwalani Jun 29, 2024 8:46 AM

With June marking Pride Month, we take a look at some brands that have consistently spoken up for the LGBTQ+ community

Payal Gwalani Jun 27, 2024 4:00 PM

Despite muted celebrations, here's how brands showcased their support to the LGBTIQA+ community

exchange4media Staff Jun 30, 2023 9:15 AM

With #AllHairIsNotStraight campaign, the brand aims to encourage conversations and celebrate the importance of hair in self-expression

exchange4media Staff Jun 15, 2023 12:17 PM

The brand has released a brand film featuring Dutee Chand

exchange4media Staff Jul 4, 2022 8:50 AM

The brand has collaborated with Ogilvy Content Force for the #ExpressWithPride campaign

exchange4media Staff Jun 28, 2022 11:28 AM

Thought leaders explain why the industry's first steps towards inclusion, however unsteady and awkward, are nevertheless in the right direction

Nafisa Shaheen Jun 30, 2021 1:17 PM

Indian brands should go beyond lip service, be bold and do some introspection to be seen as an ally to the LGBTQ+ cause, note industry watchers

Mansi Sharma Jun 3, 2021 8:29 AM

The brand used a barcode to visually represent the uniqueness of every individual

exchange4media Staff Jun 30, 2020 12:00 AM

Conceptualised by Ogilvy, the 'Proud to be Me' campaign captures nuances of gender fluidity

exchange4media Staff Jun 29, 2020 4:09 PM

With COVID-19 postponing pride marches, parades and other events, the anthem aims to drum up solidarity and support digitally

exchange4media Staff Jun 24, 2020 4:41 PM

With a special focus on inclusivity, the platform has curated a list of podcasts like Gender Question, Five to Thrive & Trend Spotting

exchange4media Staff Jun 24, 2020 12:29 PM

The campaign also features a film that sheds light on inclusivity in the workspace which will soon go live on WeWork India’s social media handles

exchange4media Staff Jun 22, 2020 3:31 PM

It has also launched a well-being guide on how to handle negativity and challenges in the current social media landscape

exchange4media Staff Jun 14, 2020 12:00 AM

Vh1 Pride features exquisite line-up of tracks by LGBTQIA+ artists

exchange4media Staff Jun 9, 2020 10:00 PM

The Proud Notes film honours LGBTQ+ activists and highlights the ‘All Types of Love’ collection

exchange4media Staff Jun 9, 2020 12:00 AM