Vh1 India curates new block ‘Vh1 Pride’

Vh1 Pride features exquisite line-up of tracks by LGBTQIA+ artists

e4m by exchange4media Staff
Updated: Jun 9, 2020 4:49 PM

Riding on the Pride Month festivities for June, Vh1 India has curated a new block – Vh1 Pride that features an exquisite line-up of tracks by LGBTQIA+ artists who have always been at the forefront of music, across genres and eras.

Vh1 Pride airs Monday nights at 8pm. Vh1 India also invites everyone to dress up in their parade avatars and share their Pride on Instagram stories tagging @Vh1India using #VirtualPrideParade. The most vibrant stories will be part of a Pride film showcasing the celebratory spirit of fans.

As part of the celebrations, the followers will get up close and personal with prominent faces of the LGBTQIA+ community such as Maya the Drag Queen, Betta Naan Stop, Zeeshan Ali, Ma Faiza, amongst others. With fun interviews with them on the Vh1 social media pages, fans will be able to catch them at their candid best, talking about their life journey, music playing an integral part in their life, loving unabashedly and much more.

Commenting on Vh1 India soaking in the festivities of the Pride Month, Navin Shenoy – Head of Marketing, Youth, Music and English Entertainment, Viacom18 said: “Vh1 India has been known for celebrating the greatest music of all times and offering the best of pop culture; whether it’s through exclusively airing prominent musical extravaganzas around the world or featuring renowned artists across multiple genres. Since Pride is a time to celebrate love in all forms, we have curated multicultural programming that breaks all borders and celebrates the voice of prominent LGBTQIA+ artists who, through music and lyrics of their songs, have owned and celebrated their queerness. We also have a lot of other activities planned so that everyone, from their homes, can join us in this celebration of love, acceptance and diversity, with Pride.”

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