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Beauty brand’s revenue fell 20% in FY25, with FY26 estimates pointing to a further decline
e4m was the first to report that the ‘royalty pivot’ was emerging as a key angle in the Dentsu IT probe
Imran Fazal Sep 4, 2026 4:01 PM
From September 3, users in India can no longer purchase new discovery+ subscriptions through Warner Bros. Discovery or third-party providers
e4m Staff Sep 4, 2026 10:46 AM
Legal voices say, in brand or agency workflows authorship may depend on prompting, iteration, selection and editing but the prompter cannot automatically be treated as the person who caused the work
Shantanu David Sep 4, 2026 9:10 AM
At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention
She held roles across leading organisations including IDFC FIRST Bank, Gitanjali Group, TBWA and Havas
At Pitch CMO Summit in Bengaluru, Pallavi Saxena, Chief Marketing and Revenue Officer, Cleartrip, and Nitin Khanna, CMO, ACKO, discussed what marketers need to retain and what they need to rethink
Industry executives say royalty payments have increasingly become an area of attention as multinational companies rely more heavily on intangible assets
Imran Fazal Sep 3, 2026 12:16 PM
Bhandari has built a reputation for combining commercial understanding with strong industry relationships and an ability to identify new business opportunities
Rilo was founded by IIT Bombay alumni Dhruv Jaglan and Georgi Boby in September 2025
The conference will be followed by the sixth edition of Indian Marketing Awards – South
The court previously found that Google unlawfully tied its publisher ad server to AdX, pushing publishers towards using both products and restricting the ability of rival ad exchanges to compete
Agarwal, a former Ogilvy leader, and Dasgupta, former CCO at BBDO and ADK Fortune, will spearhead the agency’s next phase of growth
Belloni rejoins Stellantis from Renault Group, where he served as Global Chief Marketing Officer
The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed
Imran Fazal Sep 2, 2026 1:50 PM
The investment will accelerate WLDD’s technology, creator network, owned-media platforms and brand-building capabilities
e4m Staff Sep 2, 2026 12:49 PM
Alluri Sitarama Raju International Airport is the new greenfield airport at Bhogapuram in Vizianagaram district
Guest Column: Senior business leader Taranjeet Singh writes that as AI makes sales execution faster, human judgment and the ability to build trust are becoming real differentiators
Taranjeet Singh Sep 2, 2026 8:41 AM
Tazeen Shaikh has been appointed Associate Creative Director, while Jervin D'Souza has been named Client Partner
The partnership will focus on media relations, brand storytelling and strategic positioning for Café Demis, a venture by Demifoods, as it charts its expansion across India
Balachandran has over two decades of experience across public relations and communications
Previously, she served as Global Vice President, MedTech Communication and Public Affairs at Johnson & Johnson
He joined TCS in November 2025, moving from Bharti Airtel after more than three years
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Lionel Messi built a global brand through consistent performance, authenticity and years of trust
Ganapathy Viswanathan Sep 1, 2026 1:50 PM
The appointment follows a three-month global media pitch process initiated in March 2026
From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some of advertising's most talked-about campaigns
e4m Staff Sep 1, 2026 10:16 AM
As he celebrated his birthday recently, e4m looks at the Omnicom Media India CEO’s journey and his role in shaping the evolving media landscape
Arora most recently served as Hub CEO – Upper North (Punjab, Haryana, Himachal Pradesh and J&K) at Bharti Airtel
Anand co-founded the influencer marketing and talent management company in 2016
e4m Staff Aug 31, 2026 6:03 PM
This partnership supports the University's next phase of growth in India following the launch of its GIFT City campus
e4m Staff Aug 31, 2026 5:06 PM
The move marks Benedicct's first international expansion since its inception
e4m Staff Aug 31, 2026 2:21 PM
Guest Column: Sonal Dabral reflects on Bobby Pawar’s poetry collection, celebrating his distinctive writing style and the emotional depth, imagination and artistic eye behind his work
Sonal Dabral Aug 31, 2026 12:10 PM
Mendonza will lead the creative function across 0101.Today’s Mumbai and Delhi operations
e4m Staff Aug 31, 2026 11:26 AM
Parth has served on the Board of JSW MG Motor India since the formation of the joint venture
e4m Staff Aug 31, 2026 11:09 AM
Partnership scales to Tamil, Telugu, Kannada, Malayalam, and Bangla editions on the JioStar network and JioHotstar
e4m Staff Aug 31, 2026 11:08 AM
New global media network, which has been created after merging Hearts & Science and Mediahub will operate across 40 markets with $9.1 bn in 2025 billings; APAC & LATAM leadership to be announced in Q4
At the launch event held at Uprashtrapati Bhavan, New Delhi, the Vice President highlighted India’s rapid progress in Artificial Intelligence
e4m Staff Aug 29, 2026 12:32 PM
Sandhya Devanathan served as the Vice President & Head - India and South East Asia
The upcoming merger of Resulticks with Diginex is a maiden effort to bring to the table business models as different as chalk and cheese, writes R Chandra Mouli
R Chandra Mouli Aug 28, 2026 11:34 AM
Guest Column: Marketing veteran Shubhranshu Singh shares in a social media post his take on OpenAI introducing ChatGPT ads in India
Shubhranshu Singh Aug 28, 2026 11:23 AM
From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet
Aryendra Khan Aug 28, 2026 9:06 AM
Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
This e4m’s Corp Comm & PR ‘Too Young to Start?’ series features Brand Talk India’s Ruhani Singh Mann on starting early, scaling fast and redefining the path to PR agency ownership
Ritika Upmanyu Aug 27, 2026 5:37 PM
Sidharth Malhotra will lead MMTC-PAMP’s new integrated campaign, ‘Purest And More’
e4m Staff Aug 27, 2026 3:44 PM
Kalathil joins Tata Communications after a 23-year stint with Bharti Airtel
e4m Staff Aug 27, 2026 8:25 AM
WPP and Omnicom named first agency partners; self-serve Ads Manager to open on September 4 with daily budgets starting at ₹725
e4m Staff Aug 27, 2026 7:03 AM
Prior to this, Prabhjeet Singh served as the President of Uber India and South Asia