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Prior to this, he was with WPP Media as Associate Vice President, Marketplace and Partnerships, India
With IRS stalled, BARC ratings disrupted, no common OOH currency & radio seeking relevance, measurement gaps are making traditional media harder to justify - pushing ad dollars towards digital
Kanchan Srivastava Sep 3, 2026 8:58 AM
The APAC leadership has also sent out a message that the matter is serious and cannot be disclosed
Imran Fazal Sep 2, 2026 1:50 PM
Dicko will be based in Singapore and report to Vismay Sharma, president of L’Oréal SAPMENA
Dentsu India faces renewed regulatory scrutiny, say sources. The raids are suspected to be conducted by the Income Tax department
Neeta Nair Sep 1, 2026 1:07 PM
News genre alone has cost the ratings body over ₹15 crore since March; a full-genre freeze from July could wipe out several times its annual revenue
Imran Fazal Sep 1, 2026 9:13 AM
Advertisers remain cautious about paying a premium until ChatGPT Ads proves its ROI
Shantanu David Sep 1, 2026 8:48 AM
At Knack RCM, she will oversee the company’s brand positioning and marketing initiatives across channels
e4m Staff Aug 31, 2026 10:08 AM
The government is trying to create a competitive ratings market while simultaneously making the ratings business more heavily regulated
Imran Fazal Aug 31, 2026 9:00 AM
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, explores the leadership qualities HDFC Bank needs as it prepares for a new CEO after Sashidhar Jagdishan’s retirement
Ganapathy Viswanathan Aug 31, 2026 8:15 AM
The investment question is becoming more difficult because the television market itself faces structural pressure
Imran Fazal Aug 27, 2026 9:25 AM
Advertising money and viewing are shifting towards digital video environments where the platforms themselves largely control the underlying audience signals
Shantanu David Aug 27, 2026 9:07 AM
Mishra moves to the corporate communications space after spending more than five years at ET NOW
e4m Staff Aug 26, 2026 1:48 PM
MIB has approached TAM and Chrome DM seeking their support and capabilities for CTV measurement, according to people familiar with the development
Imran Fazal Aug 26, 2026 8:57 AM
The advisory comes days after the ministry issued a separate direction to private satellite television channels to carry an anti-drug disclaimer during their programming
e4m Staff Aug 25, 2026 9:55 AM
Brands aren't abandoning TV and top channels are selling out, but without fresh GRPs, broadcasters are negotiating harder on rates, inventory and integrations as the festive quarter gets underway
Tasmayee Laha Roy Aug 25, 2026 8:38 AM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
MIB has specifically referred to general entertainment and non-news programmes, bringing a wide range of TV content within the scope of the public-awareness initiative
e4m Staff Aug 21, 2026 8:59 AM
The meeting, attended by I&B Secretary and senior government officials, discussed at length the outstanding issues surrounding BARC's compliance with the TRP 2026 policy
Imran Fazal Aug 20, 2026 3:28 PM
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Brij Bakshi Aug 20, 2026 12:57 PM
Ginsberg joins from Starcom where she served as President - Investment
The I&B Minister's 'Chanakya-like' approach focuses on BARC’s core regulatory and technical issues, rather than letting competing industry bodies fight among themselves, say industry executives
Imran Fazal Aug 15, 2026 8:39 AM
The development comes after e4m reported that Swamy had been nominated and elected by the AAAI board to replace Shashi Sinha on the BARC board
e4m Staff Aug 14, 2026 6:46 PM
Goyal's response broadly challenges how she believes the AAAI should be governed
e4m Staff Aug 14, 2026 3:50 PM
At a time when BARC's credibility is already under the microscope before MIB, industry executives say the appointment risks opening an uncomfortable new front for the ratings body
Imran Fazal Aug 14, 2026 3:00 PM
Advertisers are seeking stronger audience proof, customised integrations and performance-linked deals, making broadcasters work harder to sell spot inventory
Imran Fazal Aug 14, 2026 8:54 AM
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect
Imran Fazal Aug 13, 2026 2:20 PM
Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter
M. Gautham Machaiah Aug 12, 2026 1:50 PM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
Sharon Joy will lead the people mandate for InvoiceCloud's Global Capability Centre
e4m Staff Aug 11, 2026 5:45 PM
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Brij Pahwa Aug 11, 2026 12:00 PM
Gaurav Banerjee, who also chairs the Broadcast Audience Research Council (BARC) India, declined to comment on ratings trends in his capacity as the industry body's chairman
Imran Fazal Aug 10, 2026 9:02 PM
The Indian-American engineer behind Google's core infrastructure exits to launch Discovery Loop, as Pichai and Hassabis confirm changes atop Google DeepMind
e4m Staff Aug 7, 2026 12:23 PM
Stakeholders also discussed broader ease-of-doing-business reforms for India's evolving media and entertainment ecosystem
Imran Fazal Aug 6, 2026 7:02 PM
According to the report, marketers need to align creative strategy with audience targeting
e4m Staff Aug 6, 2026 11:42 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, writes that the best marketing ideas often begin with simple human insights, not just data
Ganapathy Viswanathan Aug 5, 2026 8:40 AM
As part of the integration, OpiGo will become a key pillar of ET NOW Pro, a premium subscription offering designed for India's growing community of retail investors
The 3-day summit, taking place from 12–14 August in Udaipur, will see leaders from higher education, policy and technology explore how institutions can remain globally relevant over the next decade
Neha Pathak, Director, Brand & Communications, Epsilon explains why the most valuable communications work rarely leaves fingerprints
Neha Pathak Jul 31, 2026 4:14 PM
e4m had first reported that the Ministry was inclined to allow BARC to resume ratings while the formal renewal process continued
e4m Staff Jul 31, 2026 1:53 PM
The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft
Imran Fazal Jul 29, 2026 8:14 PM
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Brij Pahwa Jul 29, 2026 10:26 AM
Senior television industry executives told e4m that the withdrawal was driven by a combination of legal setbacks and increasing industry pressure to restore certainty to the TV measurement ecosystem
Imran Fazal Jul 29, 2026 9:57 AM
SEO agencies are building capabilities around AI citation tracking, structured content, digital PR, reputation management and monitoring how brands are described across different answer engines
Shantanu David Jul 28, 2026 8:37 AM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline
Gargi Sarkar Jul 27, 2026 1:48 PM
In his new role, Urmez Daver leads the Cybersecurity services & solutions business for the APAC region
e4m Desk Jul 27, 2026 11:32 AM
Cable industry is likely to not pursue further legal remedies after Kerala HC vacated the stay on releasing the ratings without landing page data
Imran Fazal Jul 27, 2026 9:07 AM
The clarification comes amid growing uncertainty in the broadcasting industry following the suspension of television ratings after the rollout of the new policy
Imran Fazal Jul 24, 2026 2:21 PM