ai-ad
A quiet restructuring is unfolding inside Meta’s AI-native ad ecosystem, say experts, as automation replaces manual controls
Anuja Jain May 26, 2026 9:01 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, on why in the age of AI driven advertising the brands that retain human emotion will be the ones consumers truly remember
Shantomoy Ray May 19, 2026 7:56 AM
The agency has strengthened its national footprint with its expansion into Mumbai
e4m Staff Apr 23, 2026 1:42 PM
As regional content scales, new voice AI benchmarks expose accuracy gaps, pushing brands to rethink how they build for India’s linguistic complexity
Anuja Jain Mar 20, 2026 9:36 AM
Union Minister for Electronics and IT Ashwini Vaishnaw said this in the Lok Sabha on Wednesday
e4m Staff Mar 11, 2026 3:00 PM
Pankaj joins Enormous from Ogilvy, where he most recently served as Executive Creative Director
Finance Minister Nirmala Sitharaman unveiling India's AI capacity-building roadmap has created a direct downstream impact on how agencies will hire, train, and create in the years ahead
Aryendra Khan Feb 2, 2026 8:38 AM
Haier’s film celebrates how the magic of Christmas touches every life, not just humans, but all living beings
e4m Staff Dec 26, 2025 9:02 AM
AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic
Soumya Gawri Dec 26, 2025 8:57 AM
BirlaNu releases its ‘Every Home is a Castle’ ad film, spotlighting the emotional pride of home-building while marking a bold tech-forward shift for the brand
Aryendra Khan Dec 9, 2025 2:27 PM
Jonathan Que brings over 25 years of technology leadership to accelerate digital transformation across the Philippines
e4m Staff Nov 28, 2025 12:34 PM
EY–CII report shows rapid shift from experimentation to enterprise-wide deployment, with speed, automation and workforce redesign defining the next growth curve
e4m Staff Nov 18, 2025 2:08 PM
Jha, who is currently serving as Chief General Manager with BSNL Assam, will take charge at TRAI on deputation basis for an initial period of two years
While efficient in the short-term, overuse of AI-driven campaigns can cause ad fatigue and lead to exorbitant ad spends in the long run, rue experts
Shantanu David Sep 13, 2024 9:25 AM
The creative agency of the new ad campaign is Sutra, and the lyrical composition is by Sanish T B
She has starred in some of the most memorable ads from brands like L’Oreal, Titan and Pepsi
Earlier this month, the edtech company received flak for its ad with Google CEO's AI-generated likeness
exchange4media Staff Jun 23, 2023 2:39 PM
The social media campaign by the company showcases the limitations of Ai when it comes to creating the perfect burger
exchange4media Staff Jan 20, 2023 3:05 PM
The agency will operate out of its office in Mahim Causeway
exchange4media Staff Sep 8, 2021 8:25 AM
These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code
exchange4media Staff Jul 14, 2021 5:15 PM
The TVC would be aired on top channels like Sun TV focusing on a rerun of various serials like Chitti, Metti Oli to name a few
exchange4media Staff May 25, 2020 7:27 PM