action
Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine
Shubhranshu Singh Aug 27, 2026 2:54 PM
The tribunal stayed the operative effect of SEBI's July 31 order against the company and permitted ZEEL to move ahead with the proposed fundraise
e4m Staff Aug 14, 2026 12:51 PM
The order provides a narrow but significant window for Zee to pursue its capital-raising plan while leaving the substantive SEBI order largely intact
e4m Staff Aug 14, 2026 12:47 PM
The US cases form part of a wider regulatory push around social media use and children
e4m Staff Aug 11, 2026 8:55 AM
The latest transaction marks Elevation Capital's second sale of Paytm shares this year
The MIB also outlined the institutional mechanism it has established to tackle online film piracy
Imran Fazal Aug 5, 2026 12:31 PM
The complaints allege that the operators were using consumer Direct-to-Home (DTH) set-top boxes to obtain television signals
Imran Fazal Aug 3, 2026 1:28 PM
Advertising body accused of spreading ‘false and malicious’ allegations; legal notice seeks public apology, explanation and withdrawal of statements
Imran Fazal Jul 31, 2026 1:30 PM
This is the second consecutive year of double-digit business value growth for the cricket league, says Houlihan Lokey’s 2026 IPL Brand Valuation Study
e4m Staff Jul 29, 2026 11:21 AM
The federation reserves liberty to file a fresh writ petition on the same or similar cause of action
Tasmayee Laha Roy Jul 29, 2026 8:09 AM
As per reports, California and 11 other US states have challenged the proposed $110 billion merger
e4m Staff Jul 24, 2026 1:35 PM
The accused streamed live television channels, movies, JioStar Originals and other copyrighted content belonging to JioStar and multiple content owners without authorization
Imran Fazal Jul 20, 2026 9:41 AM
The final whistle sparked a wave of creative social media posts, from emotional storytelling and nostalgic callbacks to playful illustrations and clever brand integrations
Aryendra Khan Jul 20, 2026 7:44 AM
The complaint alleges that the operator was retransmitting JioStar's television channels without authorization
e4m Staff Jul 17, 2026 12:57 PM
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models
e4m Staff Jul 15, 2026 11:18 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
According to the notice, the programmes and social media posts contained false and unsubstantiated allegations about Kamboj and his family
Salvan was previously with the Japan Bank for International Cooperation
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive
e4m Staff Jun 24, 2026 12:56 PM
Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem
Shveta Singh Jun 23, 2026 3:53 PM
According to the complaint, Perplexity has copied CNN articles, videos and images to generate content that is "identical or substantially similar" to the news publisher's original works
e4m Desk May 29, 2026 12:49 PM
The report says places of working out are increasingly replacing traditional social settings as spots for building social connections
e4m Staff May 15, 2026 3:02 PM
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m
Kanchan Srivastava Mar 2, 2026 8:24 AM
Cultural reactions became a workaround for attention in an overcrowded feed with brands filtering trends through their identity
Soumya Gawri Jan 1, 2026 7:52 AM
Fractional CMO, Anya D’Souza stands out as one of the leading figures driving this shift, bringing senior marketing leadership, vision, and global perspective
The allegations say WPP has misled investors about its financial outlook, client growth and performance of its media division
It aims to bring advanced AI to India’s educators and millions of learners nationwide through AI research, training, and deployment
e4m Staff Aug 26, 2025 5:12 PM
You have to invest in action content. Audiences love it, especially young viewers across Bharat, said Shetty in a session with Aruna Daryanani, Director at Amazon MX Player
e4m Staff May 22, 2025 7:18 PM
Guest Column: Gyan Gupta, Founder of AI in Action, explains how AI is reshaping the way companies operate, compete, and grow
Gyan Gupta May 7, 2025 10:14 AM
Gyan Gupta, Chief AI Officer at AI in Action, on what it takes to move from AI experimentation to AI enablement
Brij Pahwa Apr 17, 2025 2:05 PM
Marketers and social media teams are now embracing this toy-inspired format to showcase brand identity with a playful twist
Soumya Gawri Apr 11, 2025 9:33 AM
Prior to this, Saurabh Parmar was with Alt Strategy as Fractional CMO & Trainer
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts
Tanzila Shaikh Jul 25, 2023 8:47 AM
Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
Tanzila Shaikh Dec 5, 2022 9:08 AM
Among other things, the draft proposes that firms use consumer data only for the original intended purpose
Nilanjana Basu Nov 25, 2022 8:42 AM
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Sandhya Raghavan Nov 14, 2022 7:41 AM
The networks have reportedly decided to divest Big Magic, a GEC along with Zee Action and Zee Classic, which are film channels
exchange4media Staff Oct 26, 2022 7:26 PM
Backed by Rainshine Entertainment, the studio is producing and developing numerous new movies and shows for top OTT platforms, spanning diverse genres and multiple formats
exchange4media Staff Jan 17, 2022 3:22 PM
Starting Sep 1, 2021, users can choose from three new subscription plans - Mobile for Rs 499, Super for Rs 899, and Premium for Rs 1499/- per year
exchange4media Staff Jul 28, 2021 8:36 AM
Brawl Stars is a fast-paced multiplayer team action game available on the App Store and Google Play
exchange4media Staff Jun 29, 2021 2:17 PM
The action-packed movie will air on Sunday 27th June, 2021, at 1 PM and 4 PM
exchange4media Staff Jun 25, 2021 4:44 PM
A part of H&M Foundation, the ‘Invaluables’ initiative intends to improve the lives of informal waste pickers in Bengaluru
exchange4media Staff Jun 4, 2021 5:39 PM
