action
Hachette, Cengage, Elsevier and author Scott Turow have filed a proposed class action in New York, accusing Google of unlawfully using millions of copyrighted books to develop its Gemini AI models
e4m Staff Jul 15, 2026 11:18 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
According to the notice, the programmes and social media posts contained false and unsubstantiated allegations about Kamboj and his family
Salvan was previously with the Japan Bank for International Cooperation
As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads
Anuja Jain Jul 1, 2026 8:41 AM
Brands, particularly in the e-commerce and D2C ecosystem, are spending during the cultural windows but are measuring what comes back in terms from such intent-driven buying
Anuja Jain Jun 29, 2026 9:03 AM
As per Badminton Association of India, digital platforms & social media accounts circulated misleading claims alleging inappropriate interactions between members of the judiciary and the executive
e4m Staff Jun 24, 2026 12:56 PM
Guest Column: Shveta Singh, founder of Iridescent Lens, explores whether the surge in independent marketing consultants represents a temporary boom or a structural shift in the marketing ecosystem
Shveta Singh Jun 23, 2026 3:53 PM
According to the complaint, Perplexity has copied CNN articles, videos and images to generate content that is "identical or substantially similar" to the news publisher's original works
e4m Desk May 29, 2026 12:49 PM
The report says places of working out are increasingly replacing traditional social settings as spots for building social connections
e4m Staff May 15, 2026 3:02 PM
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
Brij Pahwa Apr 27, 2026 3:10 PM
Aviation, travel, FMCG, fashion and logistics advertisers among the first to recalibrate marketing spends, executives tell e4m
Kanchan Srivastava Mar 2, 2026 8:24 AM
Cultural reactions became a workaround for attention in an overcrowded feed with brands filtering trends through their identity
Soumya Gawri Jan 1, 2026 7:52 AM
Fractional CMO, Anya D’Souza stands out as one of the leading figures driving this shift, bringing senior marketing leadership, vision, and global perspective
The allegations say WPP has misled investors about its financial outlook, client growth and performance of its media division
It aims to bring advanced AI to India’s educators and millions of learners nationwide through AI research, training, and deployment
e4m Staff Aug 26, 2025 5:12 PM
You have to invest in action content. Audiences love it, especially young viewers across Bharat, said Shetty in a session with Aruna Daryanani, Director at Amazon MX Player
e4m Staff May 22, 2025 7:18 PM
Guest Column: Gyan Gupta, Founder of AI in Action, explains how AI is reshaping the way companies operate, compete, and grow
Gyan Gupta May 7, 2025 10:14 AM
Gyan Gupta, Chief AI Officer at AI in Action, on what it takes to move from AI experimentation to AI enablement
Brij Pahwa Apr 17, 2025 2:05 PM
Marketers and social media teams are now embracing this toy-inspired format to showcase brand identity with a playful twist
Soumya Gawri Apr 11, 2025 9:33 AM
Prior to this, Saurabh Parmar was with Alt Strategy as Fractional CMO & Trainer
Interactive Avenues' 'IPL 2024: Unveiling The Fan Pulse' report is based on extensive data gathered from online platforms based on the social media buzz generated by IPL 2024
A part-time executive with big-time benefits, the FCMO is sure to become 'a thing' in the coming years, according to experts
Tanzila Shaikh Jul 25, 2023 8:47 AM
Industry experts tell us why the partnership between brands and UPI platforms is a win-win for both
Tanzila Shaikh Dec 5, 2022 9:08 AM
Among other things, the draft proposes that firms use consumer data only for the original intended purpose
Nilanjana Basu Nov 25, 2022 8:42 AM
On Children's Day 2022, we look back at some of the most beloved ad campaigns of India that celebrated childhood
Sandhya Raghavan Nov 14, 2022 7:41 AM
The networks have reportedly decided to divest Big Magic, a GEC along with Zee Action and Zee Classic, which are film channels
exchange4media Staff Oct 26, 2022 7:26 PM
Backed by Rainshine Entertainment, the studio is producing and developing numerous new movies and shows for top OTT platforms, spanning diverse genres and multiple formats
exchange4media Staff Jan 17, 2022 3:22 PM
Starting Sep 1, 2021, users can choose from three new subscription plans - Mobile for Rs 499, Super for Rs 899, and Premium for Rs 1499/- per year
exchange4media Staff Jul 28, 2021 8:36 AM
Brawl Stars is a fast-paced multiplayer team action game available on the App Store and Google Play
exchange4media Staff Jun 29, 2021 2:17 PM
The action-packed movie will air on Sunday 27th June, 2021, at 1 PM and 4 PM
exchange4media Staff Jun 25, 2021 4:44 PM
A part of H&M Foundation, the ‘Invaluables’ initiative intends to improve the lives of informal waste pickers in Bengaluru
exchange4media Staff Jun 4, 2021 5:39 PM
For gaming and entertainment, the number of transactions made at night increased by 34% while the number of transactions made during the day decreased by 11% in 2020 vs. 2019
exchange4media Staff Apr 20, 2021 2:05 PM
Some users pointed out that trolling the brand and dragging an ailing Ganguly into the fray is in poor taste
exchange4media Staff Jan 4, 2021 2:07 PM
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive season
Nafisa Shaheen Nov 24, 2020 9:00 AM
Sameer Nigam, Founder & CEO, PhonePe spoke on ‘Fast Track Financial Inclusion In Post Pandemic’ on the inaugural day of the Screenage Mobile Marketing Virtual Conference
exchange4media Staff Nov 20, 2020 8:47 AM
Jackson Fernandez, Head of e-Commerce, PUMA India, & Sridhar Hariharasubramainan, Director, Solution Engineering, Salesforce, on how the brand built a mobile-first experience with Salesforce
exchange4media Staff Sep 11, 2020 1:53 PM
Kotnala will advise and share expertise to help outreach for the 'Education for Women Now' campaign by the Geneva-based NGO
exchange4media Staff Aug 7, 2020 1:10 PM
The film will be available on partner platforms of Lionsgate Play - Vodafone Play, Airtel Xstream, Idea Movies &TV on July 10
exchange4media Staff Jul 10, 2020 12:00 AM
Chat Bhojpuriya Loota Lahariya, Talent Camera Action and Chala Camera Nikla Hero will see audiences hooked on to their screens
exchange4media Staff Jun 26, 2020 2:59 PM
To be part of the talent hunt, viewers need to shoot a 1-minute video clip for any category; winners will be featured on Zee Biskope’s social and television platforms on Camera Day – June 29
exchange4media Staff Jun 15, 2020 11:32 AM
The agency will support the collaborative through media advocacy, partnerships and information dissemination among the stakeholders
exchange4media Staff Apr 29, 2020 1:37 PM
Burger King has upped the ante with its new unappetising ad featuring a rotting Whopper. While some laud the brand's audacity, others are left with a bad taste in the mouth
exchange4media Staff Feb 21, 2020 2:35 PM