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YouTube, KSI, Aamir Khan, Vir Das?blur=25

Speaking on a recent podcast, KSI said that production cost in India for a creator is nearly less ten times than in the UK

e4m Staff Jan 24, 2026 9:47 AM

Bollywood Reimagines 'Friends'?blur=25

From Ranbir Kapoor as Ross, Priyanka Chopra as Rachel, Kareena Kapoor as Monica to Aamir Khan as Chandler – a Bollywood twist on 'Friends' mixing the show's humour with filmy flair

Vaishnavi Deshpande Jan 20, 2026 7:16 PM

film promotion by creators?blur=25

Movie-related creator content has emerged as one of the highest-engagement categories on social media

Vaishnavi Deshpande Jan 14, 2026 7:02 PM

Aamir Khan mistaken for lookalike in Sunil Grover-Vir Das Happy Patel promo?blur=25

The video begins with a scene of actual Aamir Khan being led out of a room, creating an immediate sense of confusion as to what is happening and what is going on

Vaishnavi Deshpande Jan 12, 2026 3:33 PM

Ankita Sehgal, content creator, actor?blur=25

In an interaction with e4m, actor and content creator Ankita Sehgal speaks about turning to acting, brand deals, and why credibility mattered more than volume  

Shalinee Mishra Nov 25, 2025 1:18 PM

Sitaare Zameen Par, YouTube, Aamir Khan?blur=25

In a recent podcast, Aamir Khan has said that he is not against OTT but seeks longer theatrical window

e4m Staff Sep 15, 2025 12:31 PM

amazon coolie?blur=25

The campaign is active across the metro cities of Bengaluru, Hyderabad, Delhi, Gurgaon, Noida, Mumbai and Pune

e4m Staff Aug 13, 2025 4:05 PM

Sameer Nair, Applause?blur=25

As Applause turns eight, MD Sameer Nair sets his sights on theatrical films, reimagining IPs, and adapting Jeffrey Archer’s novels

Kanchan Srivastava Aug 5, 2025 8:55 AM

Sitaare Zameen Par?blur=25

‘Sitaare Zameen Par’ is available on Aamir Khan’s newly launched YouTube channel, Aamir Khan Talkies

e4m Staff Aug 4, 2025 4:36 PM

Aamir Khan?blur=25

'Sitaare Zameen Par' will be available exclusively on YouTube and will not be released on any other digital platform

e4m Staff Jul 29, 2025 5:33 PM

Aamir Khan?blur=25

In a recent conversation with e4m, Aamir Khan shared his philosophy saying, if you pray only to Lakshmi, you’ll lose. But if you follow Saraswati, Lakshmi comes along’

Sunidhi Vijay Jul 9, 2025 9:16 AM

Aamir Khan?blur=25

In an insightful chat with e4m, Aamir Khan opened up about what makes him say yes to a brand

Kanchan Srivastava Jun 30, 2025 8:43 AM

Aamir Khan?blur=25

Actor and filmmaker Aamir Khan on why promotions must emerge from the soul of a film

Kanchan Srivastava Jun 27, 2025 1:19 PM

Aamir Khan?blur=25

From turning down crores in OTT to championing inclusive narratives, Aamir Khan opens up on ‘Sitaare Zameen Par’, approach to endorsements & why he continues to walk the path of Saraswati—not Lakshmi

Kanchan Srivastava Jun 27, 2025 8:49 AM

Hania Aamir, Fawad Khan, Mahira Khan?blur=25

Prominent Pakistani celebrities, including those mentioned above, who were once central to high-value campaigns, now find their social media accounts restricted in India

Shalinee Mishra May 9, 2025 1:34 PM

IPL?blur=25

Experts say celebrity-led ads are showing 2x higher aided recall in brand lift and 3x engagement rates on digital vs. non-celeb counterparts

Aditi Gupta Apr 14, 2025 8:47 AM

dream11?blur=25

Which brands hit it out of the park? Who got clean bowled? Here's our list for the week

Soumya Gawri Mar 22, 2025 9:06 AM

Dream11?blur=25

While the Dream11 ad is entertaining and well-executed, it also raises concerns about the growing influence of fantasy gaming and the ethical implications of celebrity endorsements in this space.

Soumya Gawri Mar 19, 2025 9:05 AM

Aamir Khan birthday?blur=25

As we celebrate Aamir Khan's birthday today, we look at the fantastic ride he has had with brands

e4m Staff Mar 14, 2025 11:00 AM

dream11?blur=25

Directed by Nitesh Tiwari, the campaign film has been conceptualised by Tilt Brand Solutions and ZeroFifty while being produced by EarthSky Pictures

e4m Staff Mar 12, 2025 2:32 PM

Charged?blur=25

The campaign also introduces a refreshed product identity with a new mascot, the wolf, representing strength and agility

e4m Staff Jan 31, 2025 4:01 PM

Dainik Bhaskar?blur=25

The group has roped in Aamir Khan and garnered praise from PM Modi

e4m Staff Aug 21, 2024 12:26 PM

Aamir Shafi ZMCL?blur=25

At News Nation, Aamir Shafi was responsible for the execution of all ATL & BTL communications

e4m Desk Aug 7, 2024 2:26 PM

Aparna Purohit?blur=25

e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions

e4m Staff May 8, 2024 1:24 PM

Aparna Purohit Quits Amazon Prime Video?blur=25

Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources

Sonam Saini May 4, 2024 2:03 PM

Aamir Khan fake political ad?blur=25

A video circulated online showed the actor supporting a particular political party

e4m Desk Apr 16, 2024 2:44 PM

Aamir Khan birthday ads?blur=25

On 'Mr Perfectionist', Aamir Khan's birthday, we revisit some of his iconic ads and endorsements over the years

e4m Staff Mar 14, 2024 8:19 AM

aamir sohail?blur=25

Sohail joined the network in February 2022, as Director - Programmatic, Leading Havas Programmatic Hub in India

exchange4media Staff Aug 9, 2023 10:32 AM

Aamir Raza?blur=25

He was also the Creative Director of Stagedoor theatre company established in 1974, which has staged over 91 productions, and more than 1,100 performances

exchange4media Staff Jun 3, 2023 9:07 PM

IPL?blur=25

Brand experts analyse Dream11’s series of ad campaigns with actor Aamir Khan and top cricketers Rohit Sharma and Hardik Pandya

Kanchan Srivastava Apr 5, 2023 8:44 AM

cricket?blur=25

Apart from Aamir Khan, R Madhavan and Sharman Joshi, the ad also stars Rohit Sharma, Hardik Pandya, Jasprit Bumrah, Krunal Pandya, Yuzvendra Chahal, Rahul Chahar and R Ashwin

exchange4media Staff Mar 31, 2023 1:32 PM

dream11?blur=25

The platform's new ad stars Aamir Khan, R Madhavan and Sharman Joshi along with cricketers Rohit Sharma, Yuzvendra Chahal, Krunal Pandya, Hardik Pandya, R Ashwin, Jasprit Bumrah, and Rahul Chahar

exchange4media Staff Mar 27, 2023 12:51 PM

aamir khan?blur=25

A stickler for quality in everything he does, Khan has always been a darling of brands

exchange4media Staff Mar 14, 2023 9:27 AM

Lal Singh Chaddha?blur=25

Brands like Rupa and Walkaroo have been featured prominently in the movie

Mansi Sharma Aug 22, 2022 8:50 AM

star sports?blur=25

The campaign, for five-match T20 International series against South Africa, cheers the cricketers as they chase a prestigious world record

exchange4media Staff May 30, 2022 11:22 AM

Vedantu?blur=25

The ad film series is conceptualized by Vedantu’s internal brand team and Native Films as their production house

exchange4media Staff May 8, 2022 6:00 PM

PharmEasy Campaign?blur=25

The #GharBaitheBaitheTakeItEasy campaign has been conceptualized and executed by FCB India

exchange4media Staff Apr 4, 2022 7:59 AM

IPL?blur=25

TVCs featuring the actor will be a part of the ongoing IPL’s campaign

exchange4media Staff Apr 1, 2022 11:48 AM

ABP summit?blur=25

The actor-producer was speaking at ABP Network’s inaugural ‘Ideas of India’ summit

exchange4media Staff Mar 28, 2022 1:28 PM

AU Bank partners with Vserv?blur=25

Vserv cracked an innovative engagement for AU Bank’s campaign by creating an ad unit completely covering the users' screen to look like an incoming video call from Bollywood actor Aamir Khan himself!

exchange4media Staff Mar 17, 2022 12:19 PM

Aamir Khan?blur=25

The ad features actor Aamir Khan in which he is shown advising a group of people not to burst firecrackers on the streets

exchange4media Staff Oct 22, 2021 7:17 PM

CEAT?blur=25

The campaign will be a series of three advertisements throughout the second leg of IPL across media platforms

exchange4media Staff Sep 21, 2021 2:48 PM

phoenpe?blur=25

The campaign is on air for 6 weeks with multiple 25-30 second ad films for TV & digital platforms

exchange4media Staff Aug 7, 2021 7:46 AM

Vedantu campaign?blur=25

The ad film series is conceptualized by Tilt Brand Solutions and their in-house production, StudioT

exchange4media Staff Jun 15, 2021 4:55 PM