aadi
Before joining VIPShaadi, Ritika Gupta worked at StayVista for more than six years
e4m Staff Apr 14, 2026 4:01 PM
The ad film, written by Prasoon Joshi and directed by Amit Sharma, turns a child's scraped knee into an aching portrait of the one person a boy will always limp home to
Aryendra Khan Mar 30, 2026 9:18 AM
The sequential outdoor campaign has been executed at Noida Sector 52 Metro Station
e4m Staff Aug 26, 2025 4:50 PM
From floating holograms and robotic arms to dual screen illusions and mobile-synced digital triggers, OOH players say the medium has broken free of the constraints of space and time
Chehneet Kaur Jul 25, 2025 8:51 AM
Over 80% of Vikatan’s respondents were under 40 — largely a mix of IT professionals, students, and young families
e4m Staff Jul 22, 2025 4:58 PM
Industry watchers say it is time to acknowledge the super-fast proliferation of micro-dramas as platforms opt for newer monetisation models
Shalinee Mishra Jul 8, 2025 9:26 AM
Adhish Zaveri has exited his role as Vice President – Marketing at Shaadi.com after a tenure of six years
Anushka Sengupta Jun 11, 2025 6:02 PM
Industry experts seem to concur with the notion that quick commerce platforms might just disrupt the advertising industry with their highly targeted ad solutions
Sunidhi Vijay Mar 13, 2025 2:48 PM
Marketing experts say Ganji Chudail's charm lies in the character's simplicity, unsophisticated depictions and emotional connect
Soumya Gawri Dec 16, 2024 1:10 PM
The quick commerce firm's net loss stands at -28% in FY24 as compared to -63% in FY23
CEO Aadit Palicha took to LinkedIn to announce that Zepto has been raking in over Rs 83 crore a month on average
While traditional media channels like television and print remain crucial for reaching wedding consumers, there is also a growing shift towards digital media, say experts
Shalinee Mishra Nov 27, 2024 9:09 AM
The two CEOs—Zepto's Aadit Palicha and Shaadi.com's Anupam Mittal—indulged in a light banter, sparking speculations about a possible partnership in the future
e4m Staff Nov 26, 2024 5:08 PM
'All those who can't afford to pay my friend Deepi 20 lacs, pls send me your application,' wrote the Shaadi.com founder in a LinkedIn post
The ad features Anupam Mittal, founder of Shaadi.com, and has been conceptualised and executed by Moonshot
e4m Staff Jul 10, 2024 1:01 PM
The company claims that over 200,000 Indian developers using Google Play, adhere to its policies
The ad film draws a meaningful connection between Goddess Durga and the experiences of women post-marriage
e4m Staff Oct 21, 2023 6:00 PM
The eCommerce platform has come with innovation offers for consumers for the Aadi Sale
exchange4media Staff Aug 22, 2023 11:46 AM
At the Pitch CMO Summit, Palicha, co-founder and CEO, Zepto, spoke about how the grocery platform went from making zero rupees to raking in thousands of crores in annual sales in just 18 months
exchange4media Staff Mar 27, 2023 1:42 PM
While his words & thoughts were generated by ChatGPT, his face, image & his world was created using Midjourney
exchange4media Staff Feb 15, 2023 4:35 PM
The ad film, which introduces a feature on the site, will be aired in two versions one for the Hindi speaking market and another for the South market
exchange4media Staff Jan 14, 2023 9:27 AM
A number of twelebs and brands have engaged via wordplay with the matchmaking website’s trending hashtag
exchange4media Staff Oct 10, 2022 12:47 PM
The campaign encourages women to celebrate themselves and value their freedom
exchange4media Staff Aug 22, 2022 6:20 PM
Shaadi.com’s latest ad campaign talks about the platform’s evolution by going back and narrating the first success story, says Adhish Zaveri, AVP-Marketing
PRANAB JYOTI BHUYAN Jul 13, 2022 8:03 AM
Our collection of the best ads released between June 03 and June 17, 2022
exchange4media Staff Jun 20, 2022 8:58 AM
The celebratory brand film illustrates how Anupam's life story led to the birth of Shaadi.com and the numerous roadblocks that he had to face to turn his dream venture into reality
exchange4media Staff Jun 6, 2022 1:23 PM
These ad films will be showcased on all major news channels along with various social media platforms
exchange4media Staff Jun 5, 2022 10:00 AM
The Maharashtra's Minister for Tourism, Environment & Protocol was speaking at ABP Network’s inaugural 'Ideas of India' summit
exchange4media Staff Mar 26, 2022 11:02 AM
The campaign has garnered over 4 million views in just 2 days starting conversations across digital platforms
exchange4media Staff Mar 8, 2022 5:27 PM
The September THINK Report analysed ads on TV during the Ganesh Chaturthi week where ad volumes grew 4% compared to the previous four-week average and posted a healthy 28% growth over 2019
exchange4media Staff Oct 21, 2021 1:29 PM
The acquisition is in line with Matrimony.com's vision to scale up its presence in the North and West regions
exchange4media Staff Jul 7, 2021 1:49 PM
TV attracted over 60% new advertisers of the Total Advertisers in May this year, indicating that advertisers continue to bank on the medium
exchange4media Staff Jun 17, 2021 1:21 PM
The agency has nominated its work for P&G Whisper, ACKO and Shaadi.com to the Lions this year
Misbaah Mansuri Jun 17, 2021 9:36 AM
Ad volumes for FMCG in April 2021 grew by 166% and 42% compared to 2020 and 2019 respectively, says the latest data
exchange4media Staff May 13, 2021 1:10 PM
An IIM alumnus, Sharma, has contributed to the growth of several start-ups and big brands in his illustrious career
exchange4media Staff Dec 16, 2020 11:42 AM
'Pressure Hatao, Shaadi.com pe aao' addresses the many problems Indian women face while looking for a life partner
exchange4media Staff Dec 14, 2020 3:32 PM
Adhish Zaveri, Director – Marketing, Shaadi.com, says that people looking at matchmaking now see value in coming online
Simran Sabherwal Sep 15, 2020 9:12 AM
The new ad film evokes patriotic sentiment and highlights how digital payments have made our life simpler amidst the pandemic
exchange4media Staff Aug 18, 2020 7:08 AM
The new ad film evokes patriotic sentiment and highlights how digital payments have made our life simpler amidst the pandemic
exchange4media Staff Aug 17, 2020 2:07 PM
Guest Column: Adhish Zaveri, Director-Marketing, Shaadi.com, says that it’s paramount for marketers to embrace the importance of driving business growth, particularly in these uncertain times
Adhish Zaveri Jun 17, 2020 8:26 AM
The company will also support state governments and local governing bodies with critical interventions
exchange4media Staff Jun 15, 2020 9:57 AM
The campaign creates a paradox by showing that even fearless are worried about the pandemic and it’s wise to stay indoors
exchange4media Staff May 11, 2020 12:55 PM
The show will premiere on February 17 and air every Monday to Friday at 10.30pm
exchange4media Staff Feb 17, 2020 2:07 PM
The brand also shared cheat sheets on how to survive this week of love
exchange4media Staff Feb 14, 2020 2:26 PM