Prasoon-Joshi
The honour recognised Prasoon Joshi’s extraordinary contribution to Indian advertising and media
e4m Staff May 22, 2026 2:03 PM
At Goafest 2026, the industry veterans agreed on one thing: India's story has been well-told. The strategy hasn't
e4m Staff May 20, 2026 6:16 PM
Vempati takes over the charge from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Imran Fazal May 6, 2026 1:35 PM
Advertising gave Prasoon Joshi precision and the ability to distill complexity into a few memorable words, writes Shubhranshu Singh
Shubhranshu Singh May 3, 2026 2:57 PM
Before this appointment, Joshi has served as Chairperson, Central Board of Film Certification
IMPACT Magazine to unveil the list today in its 12th edition; winners were handpicked by an esteemed jury chaired by Prasoon Joshi
e4m Staff Apr 22, 2026 8:16 AM
The lyricist and adman recalled his personal bond with the legendary singer, reading aloud a poem he had once dedicated to her
e4m Staff Apr 13, 2026 7:04 PM
The ad film, written by Prasoon Joshi and directed by Amit Sharma, turns a child's scraped knee into an aching portrait of the one person a boy will always limp home to
Aryendra Khan Mar 30, 2026 9:18 AM
The film captures small, intimate moments rather than relying on dramatic storytelling
e4m Staff Mar 29, 2026 10:17 PM
At an industry event, Prasoon Joshi said AI can scale creativity, but the human instinct behind it remains irreplaceable amid social media and shrinking attention spans
e4m Staff Feb 27, 2026 8:34 AM
At the India AI Impact Summit, Prasoon Joshi, Chairperson of CBFC, spoke about how creativity has taken different forms over the years and why defining it has become crucial
e4m Staff Feb 17, 2026 11:24 AM
At Effie India Awards 2025, clients of McCann-Gurugram, including Nestle, Dabur, Asian Paints, ITC Foods, among others, delivered a strong performance
e4m Desk Feb 14, 2026 12:01 PM
Saugata Gupta, Managing Director & Chief Executive Officer of Marico, was honoured with the Lifetime Achievement Award at IMA 2025
The campaign has been conceptualised by acclaimed poet and screenwriter Prasoon Joshi
e4m Staff Jan 31, 2026 7:52 AM
For Sam Balsara, Joshi’s stature lies in a rare duality the industry seldom witnesses- the ability to balance poetry and persuasion, art and advertising, without diluting either
e4m Staff Dec 24, 2025 5:39 PM
Advertising, marketing and media leaders talk about Prasoon Joshi’s unparalleled ability to connect brands with India’s emotional core
e4m Staff Dec 22, 2025 7:19 PM
While accepting the AAAI Lifetime Achievement Award, Joshi warned against cliché creativity, data overreach, and the need for human anchoring in AI-driven advertising
e4m Staff Dec 22, 2025 4:50 PM
At AAAI Lifetime Achievement Award ceremony, Joshi delivered a deeply personal address on creativity, confusion, and the power of imperfection
e4m Staff Dec 22, 2025 4:37 PM
From shaping modern advertising to redefining cultural storytelling, Prasoon Joshi’s award has received heartfelt tributes from industry leaders
e4m Staff Dec 22, 2025 3:36 PM
Advertising and marketing peers lauded Prasoon Joshi for his remarkable creative contributions
e4m Staff Dec 22, 2025 11:31 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & author, writes on the AAAI Lifetime Achievement Award honour that will be bestowed upon Prasoon Joshi today
Ganapathy Viswanathan Dec 19, 2025 10:01 AM
The campaign will unfold across television, digital, and social platforms
e4m Staff Dec 18, 2025 5:07 PM
According to Sean Donovan’s internal memo, accessed exclusively by e4m, the trio’s mandate is to use shared investments in creativity, expertise, tools and AI to lift performance
Tasmayee Laha Roy Dec 2, 2025 9:20 AM
This follows global leadership announcements as Omnicom–IPG integration progresses
Neeta Nair Dec 1, 2025 8:53 PM
The AAAI Lifetime Achievement Award is the highest honour bestowed by the Indian advertising industry
e4m Staff Nov 17, 2025 12:06 PM
Joshi remembers that his partnership with Pandey thrived on their differences; his own poetic leaning balanced by Piyush’s clarity and directness
Prasoon Joshi remembered Pandey as one for whom emotion was strategy, and simplicity, craft
e4m Staff Oct 24, 2025 4:28 PM
The award ceremony was held in Khandwa, the birthplace of Kishore Kumar
e4m Staff Oct 15, 2025 12:04 PM
A distinguished jury, chaired by Prasoon Joshi, CEO & CCO of McCann Worldgroup India & Chairman of McCann APAC, is all set to select the 30 rising stars from the agency ecosystem
e4m Staff Sep 19, 2025 9:04 AM
As Prasoon Joshi, CEO-CCO of McCann Worldgroup India and Chairman of McCann Asia Pacific, marks another birthday, we look at his journey as one of the most influential voices in Indian advertising
e4m Staff Sep 18, 2025 12:38 PM
Inductees are selected by a global panel based on their lifetime achievements and their influence on the direction of marketing communications in their region and beyond
Inductees are selected by a global panel based on their lifetime achievements and their influence on the direction of marketing communications in their region and beyond
Among the others to be honoured for the years 2024 and 2025 are Sanjay Leela Bhansali and Sonu Nigam
This campaign is conceptualized and written by Prasoon Joshi of McCann Worldgroup India and directed by celebrated ad film director Vinil Mathew
Prasoon Joshi, Chairman of McCann World Group Asia and CEO & CCO of McCann World Group India, addressed the winners of IMPACT Top 30 Under 30
The IMPACT Top 30 Under 30 list is out, unveiling the Batch of 2024 in its 11th edition. It was put together by an esteemed jury chaired by Prasoon Joshi
IMPACT Magazine to unveil the Top 30 under 30 list today in its 11th edition. The list was put together by an esteemed jury chaired by Prasoon Joshi
Prasoon Joshi, Chairman McCann World Group Asia and CEO & CCO McCann World Group India, talks of the industrialist’s legacy
e4m Staff Oct 10, 2024 12:57 PM
Prasoon Joshi shares highlights of his association with Chintamani Rao on the later completing 50 years in the advertising and media industry
Prasoon Joshi Jun 30, 2024 3:46 PM
India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess
Kanchan Srivastava Jun 24, 2024 8:24 AM
On the final day, only two silver and two bronze metals were added to the tally
Mansi Sharma Jun 22, 2024 8:43 AM
Industry insiders say that some of the campaigns promoting the Narendra Modi-led party were downright weird and even misogynistic to some degree
Kanchan Srivastava Jun 5, 2024 9:17 AM
The three-day advertising fest will kickstart on 29 in Mumbai for the first time
The actor is a part of the Nand Ghar Movement's #KhaanaKhaayaKya movement aimed at ensuring quality nutrition for all children
The campaign is created by McCann Worldgroup India led by Prasoon Joshi
e4m Staff Apr 29, 2024 12:44 PM
Our pick of the most creative commercials of the February 16-29 period
Prasoon Joshi, Chairman McCann World Group Asia and CEO & CCO McCann World Group India recounts his grandmother’s unstoppable zeal
Prasoon Joshi Mar 12, 2024 9:07 AM