Ooh-advertising
Experts told e4m that advertisers are leveraging mobility not just for visibility, but to match the speed, immediacy, and frequency the format allows
Pooja Yadav Oct 15, 2025 9:15 AM
While BBMP’s revenue target of Rs 500–800 crore annually grabbed headlines, many stakeholders e4m spoke to have expressed concerns about its feasibility
Pooja Yadav Sep 17, 2025 8:33 AM
August campaigns proved OOH is more than visibility. Here’s a look at the standout campaigns from the month
Chehneet Kaur Sep 3, 2025 8:28 AM
July’s standout billboards combined creativity and cultural context, turning everyday streets into scroll-stopping moments
Chehneet Kaur Aug 4, 2025 12:41 PM
Brands are making a splash with their hyper-contextual and weatherproof creativity, turning the monsoon season into a unique OOH advertising opportunity
Anuja Jain Jul 26, 2025 8:48 AM
From vibrant Pride-themed displays to witty billboards promoting OTT shows, June saw brands making bold statements in public spaces
Chehneet Kaur Jun 30, 2025 8:32 AM
Experts at Goafest spotlight how OOH is evolving into a tech-powered, insight-driven, creative canvas that’s impossible to ignore
e4m Staff May 22, 2025 7:08 PM
At e4m Neons OOH Conference 2025, industry leaders deliberated on how the future of out-of-home lies in immersive storytelling, digital innovation, and actionable data
e4m Staff May 10, 2025 7:59 AM
Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world
Chehneet Kaur Apr 21, 2025 9:11 AM
The licence fee for the rights is more than Rs 86 lakh per month
Chehneet Kaur Jan 23, 2025 10:00 AM
Rapport, the OOH division of Interpublic Group, is the incumbent agency for the conglomerate
e4m Staff Dec 19, 2024 9:27 AM
Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say experts
Chehneet Kaur Aug 27, 2024 9:27 AM
OOH industry players say the new policy might even fail to achieve its primary objective of ensuring public safety, which was the supposed rationale behind the BMC's initiative
Kanchan Srivastava Aug 23, 2024 8:21 AM
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Kanchan Srivastava Aug 12, 2024 8:09 AM
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
e4m Staff Jun 14, 2024 5:33 PM
Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts
Chehneet Kaur May 23, 2024 9:11 AM
The agency bagged 4 golds, 6 silver metals and 12 bronze across categories for their outstanding work
The quirky OOH campaign across Delhi-NCR is a subtle dig at the city's declining air quality
e4m Staff Nov 6, 2023 10:30 AM
Increased footfalls, visibility, cultural connotation and emotional connection to the festival make the Pujo season an opportune time to go all out with OOH and banner advertising, say experts
Nilanjana Basu Oct 23, 2023 8:52 AM
At the e4m NEONS OOH Conference, panellists shared insights on the topic 'Leveraging DOOH for Innovative & Impactful Media Formats'
exchange4media Staff May 19, 2023 4:39 PM
Industry leaders at the e4m NEONS OOH Conference discussed where out-of-home advertising stands today and what it needs at the moment to reach its full potential
exchange4media Staff May 19, 2023 10:40 AM
e4m NEONS OOH Awards 2023 honoured creative excellence in out-of-home advertising design & innovation
exchange4media Staff May 18, 2023 9:28 PM
Rawat, creative director, Landor & Fitch India, spoke how outdoors are one of the most amazing areas of expression at the recently held NEONS OOH Conference
exchange4media Staff May 18, 2023 12:55 PM
Despite the government crackdown, many gambling platforms have been finding covert ways to advertise their websites through surrogate ads, etc.
exchange4media Staff May 3, 2023 8:52 AM
The bids are for nine metro stations of Corridor 1 of Phase I Extension
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Jul 23, 2022 7:52 AM
The agencies would manage Vadilal’s OOH media, strategy, planning, buying, negotiation and implementation for OOH
exchange4media Staff May 5, 2022 11:55 AM
Industry experts say that the next couple of years will be marked by convergence in business operation, marketing & business delivery with digital at its center
Shantanu David Apr 5, 2022 8:28 AM
The digital billboards are spread across key touchpoints in Ahmedabad such as arterial roads, tourist hot-spots and recreational and leisure areas
exchange4media Staff Mar 30, 2022 6:07 PM
The project includes the installation of 12,000 sq. ft solar panels across a 11675 sq. ft advertising space
exchange4media Staff Feb 25, 2022 1:02 PM
Under this agreement, LOCAD has the sole rights for monetization and making the entire DOOH inventory Smart with its proprietary CMS and programmatic platform
exchange4media Staff Dec 3, 2021 3:42 PM
This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns
exchange4media Staff Nov 23, 2021 5:28 PM
According to industry estimates, both Amazon Prime Video and Netflix have spent close to Rs 6-7 crore per campaign across India
Sonam Saini Nov 23, 2021 8:49 AM
Louis Philippe Brand CMO Farida K talks about the new collection, digital campaign, and plans for H2
Mansi Sharma Sep 24, 2021 8:49 AM
A lot of hope rests on the festive season this year with people getting vaccinated, IPL coming back, large turnouts in the markets & heavier traffic on city roads, said OOH players
Rasika Kiran Upasani Sep 22, 2021 8:52 AM
The agency will operate out of its office in Mahim Causeway
exchange4media Staff Sep 8, 2021 8:25 AM
Industry players share how the sector is picking up and prepping for the festivals, their plans for the season, and the growth they are expecting
Rasika Kiran Upasani Sep 1, 2021 8:41 AM
These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code
exchange4media Staff Jul 14, 2021 5:15 PM
Outdoor advertising company JCDecaux owns exclusive advertising rights at the Bengaluru International Airport
exchange4media Staff Mar 9, 2021 3:56 PM
Bank of Baroda, ITC, Samsung, Netflix, Cadbury and more have already boarded this mega LED screen with their campaigns & are becoming the eye candy for all
exchange4media Staff Feb 5, 2021 12:38 PM
e4m speaks to OOH players to understand how the re-opening of the Versova-Ghatkopar stretch will help in the industry's revival
Noel Dsouza Oct 20, 2020 7:45 AM
The OOH agency recommends that while its important for companies to reduce costs, failing to support brands or invest in customer needs can jeopardise brand performance in the long term
exchange4media Staff Aug 21, 2020 11:43 AM
Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood
Noel Dsouza Jun 19, 2020 8:27 AM
Totalling more than 40,000 square feet, the new display canvas amounts to almost a full acre of high-resolution LED signage
exchange4media Staff May 22, 2020 2:00 AM
The campaign invites Kerala OOH players to submit COVID-19-themed creatives, of which the six best ones will be awarded a cash prize
exchange4media Staff May 21, 2020 5:09 PM
Online shopping is the only digital activity that is poised for growth post lockdown
exchange4media Staff May 4, 2020 3:14 PM
The software will aid the agency in managing its outdoor media inventory, leads, campaigns, operations and finance on one unified platform
exchange4media Staff Apr 24, 2020 3:31 PM
According to early estimates, the sector could face up to 15% dip in business in the short term
Ruhail Amin Mar 25, 2020 8:44 AM
On Day 2 of the e4m NEONS OOH Conference, experts discuss how digitisation and innovations are impacting the OOH industry
exchange4media Staff Mar 14, 2020 8:37 AM