Agency
Pernod Ricard India's marketing spends stood at nearly Rs 864 crore in FY25
WPP's latest move looks less like an internal reshuffle and more like a response to where the market is heading, decodes Dr. Annurag Batra, Chairman & Editor-in-Chief, e4m
The creative mandate will be jointly led by Anuraag Khandelwal and Mayur Varma as Joint Chief Creative Officers, while Rohitash Srivastava will be Chief Strategy Officer
Imran Fazal Jun 6, 2026 3:35 PM
As part of the new reporting structure, the leadership teams of the consolidated agencies will report into Rajesh VR, Group CEO of Ogilvy India
Imran Fazal Jun 6, 2026 9:18 AM
The account is reportedly valued at $20 million to $30 million in annual agency fees
Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities
Ganapathy Viswanathan Jun 4, 2026 10:02 AM
The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions
While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact
Shantanu David May 29, 2026 8:44 AM
Under the mandate, Havas Media India will lead integrated media strategy, planning and buying for Matrimony.com across online and offline platforms
e4m Staff May 27, 2026 9:20 AM
Moorthy’s additional responsibilities include media buying, influencer marketing, brand building, and oversight linked to Lightbox, the company’s in-house creative agency
Imran Fazal May 26, 2026 9:14 AM
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
NATIVE CONTENT May 25, 2026 9:25 AM
Guest Column: Dr. Sandeep Goyal shares his take on the recently concluded Goafest 2026 - what worked and what could be improved
Sandeep Goyal May 25, 2026 8:27 AM
Prior to joining Flipkart Ads, Anand Ajantiwale spent over a decade at Amazon
e4m Staff May 22, 2026 12:42 PM
Indrajeet Mookherjee, outgoing CEO, will take on the role of President – Integrated Client Management for South clients at Dentsu
e4m Staff May 22, 2026 12:24 PM
The winner of the media mandate will be announced next week, e4m has learnt
Imran Fazal May 22, 2026 9:02 AM
Dr. Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld Group and e4m, spoke to Dheeraj Sinha, CEO-McCann Group, on key opportunities and challenges reshaping the Indian ad industry
e4m Staff May 21, 2026 3:21 PM
Bhattacharya highlighted her role didn’t have any scope for creativity; said she now stands without a title
Neeta Nair and Raaina Jain May 15, 2026 10:25 AM
Orry’s departure follows the recent exit of Janhvi Kapoor from the agency
e4m Staff Apr 30, 2026 11:59 AM
Prior to his promotion, Nitesh served as Senior Planning Director at the agency
e4m Staff Apr 30, 2026 11:33 AM
The agency will focus on building thought leadership that positions EHL as the Business School for the Service Economy
e4m Staff Apr 29, 2026 11:16 AM
Nisha Singhania, Co-Founder and Managing Partner, who has also served as CEO, will focus on strategic initiatives and driving the agency’s next phase of growth
e4m Staff Apr 28, 2026 12:20 PM
Modma Studios that started operations in March is looking out to create a visual branding identity
e4m Desk Apr 28, 2026 10:20 AM
Shamima Pereira comes on board as Business Head, while Sonia Kumar joins as AVP Strategy & Brand Solutions Lead
e4m Staff Apr 28, 2026 8:11 AM
Visual similarity draws attention as group positions new identity for next phase of growth
e4m Staff Apr 27, 2026 7:45 PM
The mandate covers brand strategy, digital, social media, packaging, experiential and retail communications
e4m Staff Apr 27, 2026 3:05 PM
The media agency bagged 40 metals for its impressive work including 9 golds, 17 silver metals and 14 bronze metals across categories
Chanda has more than two decades of media and investment experience across agency networks
e4m Staff Apr 22, 2026 12:44 PM
Hepzibah Pathak’s appointment to lead WPP Creative India is a natural progression & not a sudden change, writes senior editor Ruhail Amin
Ruhail Amin Apr 21, 2026 12:47 PM
The influencer agency bagged 17 metals including 5 golds, 5 silver and 7 bronze metals for its brilliant work across categories
e4m Desk Apr 15, 2026 10:57 PM
Among the other key winners are White Rivers Media, Monk Entertainment, Loreal India, Zydus Lifesciences and AER Media
e4m Desk Apr 15, 2026 10:57 PM
The industry talks bold. But between the brief and the billboard, something gets lost, and the people making the work know exactly where
Aryendra Khan Apr 13, 2026 9:16 AM
Founder of Gurugram-headquartered CommsCredible recognised for contributions to nation-building through work across culture, creativity and sports-led grassroots development
e4m Staff Mar 26, 2026 3:54 PM
In this role, Helder will join the Global Executive Committee and will report to AKQA Global CEO Baiju Shah
e4m Staff Mar 26, 2026 12:38 PM
The split comes after Ogilvy chose not to take part in IBM’s forthcoming creative agency review, say media reports
e4m Staff Mar 21, 2026 9:44 AM
The allotment of the land on which the UNI’s Rafi Marg office was located had already been cancelled. UNI appealed this decision to the court, but the High Court dismissed its petition
e4m Staff Mar 21, 2026 9:18 AM
Verve Media will handle Proticons’ social media marketing, search engine optimisation, Google Ads
While remaining independent in spirit, Gozoop has partnered with YAAP through a strategic collaboration, thus becoming part of a soon to be publicly listed company
Guest Column: Veteran adman Prabhakar Mundkur reflects on the reported Wondrlab-Madison World deal
Prabhakar Mundkur Mar 3, 2026 2:34 PM
The mandate spans BKT’s tyre business in India, covering its established Off-Highway Tyres (OHT) portfolio and newly launched On-Highway tyre range
Guest Column: Veteran adman Prabhakar Mundkur explores how agency networks are evolving from holding companies to integrated, platform-driven brands
Prabhakar Mundkur Feb 27, 2026 8:39 AM
Guest Column: Rajiv Dubey, Vice President, Head of Media and Head of Brand Activations at Dabur India, explains why modern marketers must move beyond the agency-versus-specialist debate
Rajiv Dubey Feb 26, 2026 7:01 PM
Tanveer Kaur has previously worked with Publicis Groupe India, Interactive Avenues, among others
e4m Staff Feb 26, 2026 4:10 PM
Khemka, WPP Media’s President–Client Solutions says India’s agency ecosystem is undergoing a structural reset as data, tech & evolving client mandates redefine talent, capabilities and growth models
Kanchan Srivastava Feb 26, 2026 9:07 AM