Orry exits Dharma Cornerstone Agency to join Collective Artists Network

Orry’s departure follows the recent exit of Janhvi Kapoor from the agency

by e4m Staff
Published: Apr 30, 2026 11:59 AM | 2 min read

Orry exits Dharma Cornerstone Agency to join Collective Artists Network

Influencer Orhan Awatramani (Orry) has left Dharma Collab Artists Agency to join Collective Artists Network, following actor Janhvi Kapoor's exit from Dharma Cornerstone Agency.
The recent talent shifts underscore growing competition among agencies to attract personalities who combine mainstream celebrity status with digital influence.
High-profile transitions in the talent management ecosystem include actor Kartik Aaryan moving from Collective to Dharma and digital creator Awez Darbar's switch from Collective to Pocket Aces.
Industry experts indicate that these changes reflect a structural shift in the creator economy, with agencies vying for talent, brand partnerships, and content opportunities as the boundaries between celebrity and influencer representation blur.

The churn in India’s talent management ecosystem continues to intensify, with influencer and social personality Orhan Awatramani (Orry) becoming the latest to switch representation. Following actor Janhvi Kapoor’s reported exit from Dharma Cornerstone Agency, Orry has now moved out of Dharma Collab Artists Agency to join Collective Artists Network, e4m sources at Collective confirmed.

The back-to-back exits highlight the growing competition among talent agencies to secure personalities who straddle mainstream celebrity and digital influence. Orry’s move is seen as strategic, given his strong visibility across Bollywood, fashion circuits and brand collaborations.

The reshuffle comes amid a broader pattern of high-profile talent switches in recent years. Actor Kartik Aaryan had earlier exited Collective Artists Network to join Dharma Cornerstone Agency in a widely discussed move. Similarly, digital creator Awez Darbar is understood to have transitioned from Collective to Pocket Aces, reflecting heightened competition in the creator economy.

Collective’s current roster itself has been shaped by such shifts over time, with prominent names such as Deepika Padukone, Ranveer Singh, Rashmika Mandanna and Rajkummar Rao associated with the agency.

Industry executives note that these movements reflect a deeper structural shift, where agencies are competing not just for talent signings but for a larger share of brand partnerships, intellectual property and content-led opportunities. As the creator economy matures, the lines between celebrity management, influencer representation and entertainment businesses continue to blur, making such high-profile transitions increasingly consequential.