Ykone, BarCode and Mirror Mirror form ‘One’ to scale influence and storytelling in India

Ykone announced its merger with Paris-based creative production house Mirror Mirror to form a new integrated group named One. The merger expands Ykone’s creative, technology and new-media capabilities for its Indian operations, which include BarCode, acquired in 2024.

The formation of One brings together data-led influencer strategy with creative and event production capabilities. In India, this broadens the range of end-to-end services available to luxury and premium brands. The merger combines Mirror Mirror’s experience in producing campaigns and events for clients such as LVMH, Chanel and Hermès with Ykone and BarCode’s presence in the Indian influencer market.

Olivier Billon, Founder of Ykone Group, stated, “The creation of One is a strategic evolution of our vision to provide a truly holistic solution to our clients globally. India is a market of immense strategic importance, and by integrating Mirror Mirror’s world-class creative and production talent, we are empowering our Indian team to deliver unparalleled brand experiences. This is not just about consolidation; it’s about elevating the very definition of what’s possible in new-age media.”

“The integration of Mirror Mirror into One represents a major strategic milestone for our growth. We are joining a group that is clearly future-oriented. We share the conviction that an integrated approach combining influencer strategy, production and events is now essential to serve brands on a global scale. This alliance gives us the means to accelerate, innovate and support our talents in new territories,” adds Juliette Lambert, Founder of Mirror Mirror.

Beyond BarCode’s core influencer marketing capabilities, the group will offer clients access to immersive influencer technology and creative direction, drawing on Mirror Mirror’s portfolio and talent.

Rahul Khanna, Founder of BarCode and a Key leader at Ykone, commented on the new capabilities: “When BarCode joined Ykone, we brought unparalleled local expertise to a global leader. Now, with the addition of Mirror Mirror’s creative genius, we are in a league of our own. This merger equips us to move beyond conventional influencer campaigns and architect comprehensive, culturally resonant brand narratives through world-class creative and experiential events. For our clients in India, this means access to a level of integrated, creative firepower that was previously unattainable in the agency landscape.”

The One group now encompasses Ykone’s global network, BarCode’s Indian market leadership, Mirror Mirror’s creative and production houses, the talent management firm Bold, and the proprietary data platform Campaygn.