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rediffusion ICYMI?blur=25

Rediffusion’s ICYMI releases a report on football’s greatest World Cup moments, legends, records and the road to 2026

e4m Staff Jun 13, 2026 11:35 AM

Airtel and Vi Clash Over Telecom Advertising Strategies?blur=25

Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims

Imran Fazal Jun 12, 2026 9:23 AM

Kriti Sharma Appointed Director of Data Privacy at AngelOne?blur=25

Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia

e4m Staff Jun 11, 2026 8:36 PM

Motorola?blur=25

A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches

NATIVE CONTENT Jun 11, 2026 2:41 PM

Z's Ambitious Sports Strategy: Will FIFA Boost Growth for Goenka??blur=25

With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions

Kanchan Srivastava Jun 11, 2026 9:38 AM

Z Partners with Over 12 Brands for FIFA World Cup 2026?blur=25

Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms

e4m Staff Jun 10, 2026 9:58 PM

Pitch CMO Summit 2026?blur=25

Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data

e4m Staff Jun 8, 2026 12:11 PM

Top FIFA World Cup 2026 Ads: Creativity and Impact Ranked?blur=25

From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up

Aryendra Khan Jun 6, 2026 9:43 AM

Ajit Narayanan Joins Angel One as Chief Technology Officer?blur=25

Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail

e4m Staff Jun 4, 2026 12:57 PM

Is the Attention Economy Shifting Towards Subscription Models??blur=25

After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions

Shantanu David Jun 4, 2026 9:06 AM

Akhil Juluru Promoted to Director of Business at Swiggy?blur=25

Prior to his elevation, Akhil Juluru held the role of General Manager - Business at the company

e4m Desk Jun 2, 2026 1:37 PM

Vineet Chauhan to take charge of Times Group's Real Estate portfolio?blur=25

Chauhan will lead the management and sales of the group's real estate assets under the supervision of the Group CEO

e4m Staff Jun 2, 2026 8:33 AM

Supreme Court Defines Skill Tournaments as Non-Gambling?blur=25

The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy

Imran Fazal May 30, 2026 10:10 AM

Meta Launches Paid Subscription Plans for Instagram, Facebook, WhatsApp?blur=25

The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month

e4m Staff May 28, 2026 10:45 AM

SC GST Ruling Sparks Insolvency Concerns for Online Gaming Firms?blur=25

Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal

Imran Fazal May 28, 2026 9:21 AM

ASG N. Venkataraman?blur=25

For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry

Imran Fazal May 28, 2026 8:08 AM

court?blur=25

Court held that even where games involve substantial skill, once participation is conditioned upon staking money on uncertain future outcomes, the transaction acquires the character of betting

Imran Fazal May 27, 2026 3:56 PM

Why brands and creators are prioritising credibility over virality?blur=25

Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts

Shalinee Mishra May 27, 2026 9:31 AM

Shipra Wahi Appointed Chief Sales Officer for ZEE5?blur=25

Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue

e4m Staff May 26, 2026 4:28 PM

SC verdict tomorrow on states’ power to ban online games played for stakes?blur=25

The dispute is whether states can impose blanket prohibitions on online games played for stakes

Imran Fazal May 26, 2026 8:55 AM

Arun Singh Rawat Departs Republic World Amid Career Transition?blur=25

Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market

e4m Staff May 25, 2026 2:42 PM

Truecaller appoints ex-Meta leader Sandeep Bhushan to board role?blur=25

He most recently served as India Director of Global Marketing Solutions at Meta

e4m Staff May 25, 2026 12:21 PM

Nirupama K S?blur=25

She most recently served as Head Asianet News Kannada at Asianet News Network Pvt. Ltd

e4m Staff May 25, 2026 11:08 AM

Videos, Events, B2B Services & Bot Paywalls: Publishers rewrite playbook amid traffic loss?blur=25

The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet

Kanchan Srivastava May 25, 2026 9:04 AM

Air Conditioners?blur=25

Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury

Ganapathy Viswanathan May 25, 2026 7:53 AM

Samsung elevates Shrish Agarwal to lead marketing across MX business at Samsung?blur=25

Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India

e4m Staff May 18, 2026 5:29 PM

HT Media, Radio Nasha, Radio One, Fever FM?blur=25

The company said applications for surrender of the licences are being submitted to the ministry, with operations expected to cease by June 15, 2026

e4m Staff May 15, 2026 8:08 PM

real money gaming industry?blur=25

The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators

Imran Fazal May 15, 2026 8:46 AM

Can ads still hold attention??blur=25

As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like

Aryendra Khan May 15, 2026 8:16 AM

Gameskraft?blur=25

The enforcement agency further alleged that a substantial number of users originated from states where online real-money gaming has been restricted or banned, including Telangana, Andhra Pradesh, TN

e4m Staff May 14, 2026 6:52 PM

Angel One, IPL, CMO, Zameer Kochar?blur=25

Zameer Kochar, Chief Marketing Officer, Angel One, on why the brand shifted its brand narrative and positioning to an investment tech-first, data-driven, innovative mentor

Simran Sabherwal May 13, 2026 9:23 AM

Sanatkumar Mishra appointed Chief Growth Officer at OneNative Studio?blur=25

In this role, Sanatkumar will focus on strategic partnerships, revenue acceleration, integrated brand solutions & business transformation

e4m Staff May 12, 2026 11:16 AM

The Trade Desk’s Samantha Jacobson to join OpenAI?blur=25

Samantha Jacobson will be joining OpenAI as Vice President of Partnerships (Monetization)

e4m Desk May 9, 2026 8:36 AM

3 Gameskraft founders held in money laundering case?blur=25

As per reports, the accused — Deepak Singh, Prithvi Raj Singh, and Vikas Taneja — were taken into custody under PMLA

e4m Staff May 8, 2026 12:51 PM

Simone Quistgaard promoted at WPP Media Denmark?blur=25

Simone Quistgaard has been promoted to Executive Strategy Director, Growth Marketing & Brand

e4m Desk May 7, 2026 2:01 PM

Monetisation Over Exclusivity: Why broadcasters are putting fresh content on YouTube??blur=25

Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms

Kanchan Srivastava May 7, 2026 8:22 AM

Puja Rizal promoted to Deputy Director Brand Partnership Myntra?blur=25

Prior to this promotion, she served as Senior Manager – Brand Partnership & Monetisation

e4m Staff May 4, 2026 10:48 AM

Vikash Anand elevated to VP Marketing at Angel One?blur=25

Prior to this elevation, Vikash Anand served as Deputy Vice President – Marketing at Angel One

e4m Staff May 1, 2026 1:58 PM

Orry exits Dharma Cornerstone Agency to join Collective Artists Network?blur=25

Orry’s departure follows the recent exit of Janhvi Kapoor from the agency

e4m Staff Apr 30, 2026 11:59 AM

awards?blur=25

From Cannes Lions to One Show, a parallel economy of campaigns built for juries only is quietly corroding creative credibility

Aryendra Khan Apr 29, 2026 9:00 AM

Tajeshwar Singh named Digital Head Jack & Jones Bestseller India?blur=25

Tajeshwar Singh was earlier with Tata Digital for nearly 4 years, with his last position being Business Head - Commerce Categories

e4m Staff Apr 27, 2026 2:43 PM

Pramod Kumar Singh?blur=25

Prior to this appointment, Pramod Kumar Singh held a key role at Prasar Bharati

e4m Staff Apr 27, 2026 9:06 AM

RMG real money gaming?blur=25

Legal experts say the missing refund safe harbour has left both consumers and companies exposed

Imran Fazal Apr 27, 2026 8:55 AM

Creators?blur=25

Creators who integrate content strategy with analytics and diversify revenue streams are more likely to succeed, while others risk falling behind despite growing audiences

Shalinee Mishra Apr 25, 2026 8:45 AM

gaming?blur=25

MeitY Secretary S Krishnan stated that promotions of unregistered platforms will be treated as a key offence alongside their operation and associated financial transactions

Imran Fazal Apr 22, 2026 6:25 PM

S Krishnan, MeitY Secretary?blur=25

Krishnan explained that most games which are not money games should be able to operate with no obligation to necessarily either be determined or registered

Imran Fazal and Anuja Jain Apr 22, 2026 5:17 PM

gaming?blur=25

The revised rules remove the earlier provision for a Grievance Appellate Committee, streamlining the appeal process

Imran Fazal Apr 22, 2026 4:49 PM

Frodoh partners with Chaupal to introduce first-screen monetisation?blur=25

Frodoh to design and deploy a CTV-first technology that enables first-screen monetisation

e4m Staff Apr 21, 2026 8:11 PM