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Rediffusion’s ICYMI releases a report on football’s greatest World Cup moments, legends, records and the road to 2026
e4m Staff Jun 13, 2026 11:35 AM
Industry experts say the Airtel-Vodafone debate highlights a shift in India's telecom sector, focusing on brand philosophies and consumer values over technical claims
Imran Fazal Jun 12, 2026 9:23 AM
Kriti Sharma has 17 years of legal advisory and regulatory compliance experience across India and Southeast Asia
e4m Staff Jun 11, 2026 8:36 PM
A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches
NATIVE CONTENT Jun 11, 2026 2:41 PM
With the company acquiring exclusive broadcast rights for India’s tour of Zimbabwe, Z looks set to widen its sports ambitions
Kanchan Srivastava Jun 11, 2026 9:38 AM
Brands including Mahindra, Diageo, Apple, Pernod Ricard & Mondelez partner with ‘Z’ across Linear and Digital platforms
e4m Staff Jun 10, 2026 9:58 PM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
From Nike's genre-defying 'RIP the Script' to Coors' one-trick chant, here's how the biggest FIFA World Cup 2026 campaigns stack up
Aryendra Khan Jun 6, 2026 9:43 AM
Previously, Ajit Narayanan led technology for supply chain and commercial platforms at Reliance Retail
e4m Staff Jun 4, 2026 12:57 PM
After years of monetising attention, digital platforms are now cashing in on access, convenience, status and functionality by way of subscriptions
Shantanu David Jun 4, 2026 9:06 AM
The distinction could have far-reaching implications for online and offline competitions involving games such as chess, esports, bridge, poker and even certain formats of rummy
Imran Fazal May 30, 2026 10:10 AM
The company has introduced Instagram Plus and Facebook Plus at $3.99 a month each, while WhatsApp Plus will be priced at $2.99 a month
e4m Staff May 28, 2026 10:45 AM
Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal
Imran Fazal May 28, 2026 9:21 AM
For months, the Additional Solicitor General became the face of the Union government’s aggressive push against the real money gaming (RMG) industry
Imran Fazal May 28, 2026 8:08 AM
Court held that even where games involve substantial skill, once participation is conditioned upon staking money on uncertain future outcomes, the transaction acquires the character of betting
Imran Fazal May 27, 2026 3:56 PM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
Shipra Wahi will report to Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue
e4m Staff May 26, 2026 4:28 PM
The dispute is whether states can impose blanket prohibitions on online games played for stakes
Imran Fazal May 26, 2026 8:55 AM
Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market
e4m Staff May 25, 2026 2:42 PM
He most recently served as India Director of Global Marketing Solutions at Meta
e4m Staff May 25, 2026 12:21 PM
She most recently served as Head Asianet News Kannada at Asianet News Network Pvt. Ltd
e4m Staff May 25, 2026 11:08 AM
The collapse of referral certainty is forcing publishers to rethink what digital media businesses should look like in an AI-first internet
Kanchan Srivastava May 25, 2026 9:04 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, discusses how harsher summers are making air conditioners a practical necessity for more families, not just a luxury
Ganapathy Viswanathan May 25, 2026 7:53 AM
Prior to this, Agarwal was leading marketing for Samsung’s premium and flagship devices segment in India
e4m Staff May 18, 2026 5:29 PM
The company said applications for surrender of the licences are being submitted to the ministry, with operations expected to cease by June 15, 2026
e4m Staff May 15, 2026 8:08 PM
The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators
Imran Fazal May 15, 2026 8:46 AM
As feeds grow noisier and user behaviour becomes more reflexive, advertisers are rethinking what meaningful attention actually looks like
Aryendra Khan May 15, 2026 8:16 AM
The enforcement agency further alleged that a substantial number of users originated from states where online real-money gaming has been restricted or banned, including Telangana, Andhra Pradesh, TN
e4m Staff May 14, 2026 6:52 PM
Zameer Kochar, Chief Marketing Officer, Angel One, on why the brand shifted its brand narrative and positioning to an investment tech-first, data-driven, innovative mentor
Simran Sabherwal May 13, 2026 9:23 AM
In this role, Sanatkumar will focus on strategic partnerships, revenue acceleration, integrated brand solutions & business transformation
e4m Staff May 12, 2026 11:16 AM
As per reports, the accused — Deepak Singh, Prithvi Raj Singh, and Vikas Taneja — were taken into custody under PMLA
e4m Staff May 8, 2026 12:51 PM
Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms
Kanchan Srivastava May 7, 2026 8:22 AM
Prior to this promotion, she served as Senior Manager – Brand Partnership & Monetisation
e4m Staff May 4, 2026 10:48 AM
Orry’s departure follows the recent exit of Janhvi Kapoor from the agency
e4m Staff Apr 30, 2026 11:59 AM
From Cannes Lions to One Show, a parallel economy of campaigns built for juries only is quietly corroding creative credibility
Aryendra Khan Apr 29, 2026 9:00 AM
Tajeshwar Singh was earlier with Tata Digital for nearly 4 years, with his last position being Business Head - Commerce Categories
e4m Staff Apr 27, 2026 2:43 PM
Prior to this appointment, Pramod Kumar Singh held a key role at Prasar Bharati
e4m Staff Apr 27, 2026 9:06 AM
Legal experts say the missing refund safe harbour has left both consumers and companies exposed
Imran Fazal Apr 27, 2026 8:55 AM
Creators who integrate content strategy with analytics and diversify revenue streams are more likely to succeed, while others risk falling behind despite growing audiences
Shalinee Mishra Apr 25, 2026 8:45 AM
MeitY Secretary S Krishnan stated that promotions of unregistered platforms will be treated as a key offence alongside their operation and associated financial transactions
Imran Fazal Apr 22, 2026 6:25 PM
Krishnan explained that most games which are not money games should be able to operate with no obligation to necessarily either be determined or registered
Imran Fazal and Anuja Jain Apr 22, 2026 5:17 PM
The revised rules remove the earlier provision for a Grievance Appellate Committee, streamlining the appeal process
Imran Fazal Apr 22, 2026 4:49 PM
Frodoh to design and deploy a CTV-first technology that enables first-screen monetisation
e4m Staff Apr 21, 2026 8:11 PM






