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Knowing who saw an ad isn't worth much on its own anymore; advertisers also want to know the exposure was real, that it did something, and where the next dollar should go
Shantanu David Aug 11, 2026 8:54 AM
He previously served as Vice President - Marketing for Mondelēz India
e4m Desk Aug 10, 2026 12:34 PM
He was the founder of Paadav, a speciality Ayurvedic hospital in Dehradun
e4m Staff Aug 10, 2026 8:38 AM
At Capital One India, she will focus on strengthening the brand’s regional narrative, employer brand and corporate communications agenda as the company continues to expand its presence in the market
As large language models become the first stop for research, planning and purchase decisions, businesses are rethinking brand discovery and how marketing is built for an AI-native world
Jain currently serves as Joint Secretary in the Ministry of Corporate Affairs
Prior to joining Ericsson, Randeep has served as Head of Telco and Strategic Partnerships at Google India
e4m Staff Aug 6, 2026 12:03 PM
Shinde has built television channels, launched entertainment formats and created industry institutions that continue to shape Punjabi media
As the Founder, Managing Director, and President of GTC Network celebrates his birthday, we look back at a career defined by pioneering firsts and an unwavering belief in regional storytelling
e4m Staff Aug 3, 2026 12:46 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on why every sport need not become another IPL and should instead focus on staying relevant to its own audience
Ganapathy Viswanathan Jul 31, 2026 2:34 PM
Younger consumers are redefining jewellery buying, driving demand for versatile everyday pieces and prompting brands to rethink product, retail and marketing strategies
e4m Staff Jul 30, 2026 8:52 AM
The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft
Imran Fazal Jul 29, 2026 8:14 PM
She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization
e4m Staff Jul 28, 2026 10:21 AM
Prior to joining Mint, Prabhakar Jha was the Chief Copy Editor at Associated Broadcasting Co. Pvt Ltd (TV9)
e4m Desk Jul 27, 2026 12:57 PM
The report says that 61% of non-paying respondents said they would consider paying if free alternatives were unavailable and subscription prices were reasonable
e4m Staff Jul 27, 2026 11:08 AM
Manish Sharma, PR Entrepreneur, Co-Founder of Key Communications explores how the communications profession is evolving beyond generating headlines to becoming a strategic business function
Manish Sharma Jul 24, 2026 4:40 PM
The attached assets include bank balances, fixed deposits, mutual funds, convertible notes, equity shares, a farmhouse, and multiple residential and commercial properties
e4m Staff Jul 24, 2026 3:30 PM
As part of the certification process, employees across CereOne Media's offices in Mumbai, Gurugram and Bengaluru participated in an independent workplace assessment
e4m Staff Jul 21, 2026 7:43 PM
S (SG) Ghosh, Founder and Managing Director, Celsius100 Communication, pays his tribute to advertising icon Jean Durante
From Kareena's Countryman debut to Messi's next chapter with MLS — here are the campaigns that defined the week in advertising
Aryendra Khan Jul 18, 2026 9:30 AM
Prior to this, Avdhesh Kumar was National Sales Head - CTV and YouTube - Digital revenue monetisation
The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments
Shalinee Mishra Jul 17, 2026 9:20 AM
Prior to this, Ronak R Sheth was with 360 ONE as Chief Marketing Officer
e4m Desk Jul 15, 2026 11:55 AM
Among those present at the launch was Kerala Legislative Assembly Speaker Thiruvanchoor Radhakrishnan
e4m Desk Jul 15, 2026 11:25 AM
From management trainee to Chairman, Karkare's four-decade journey with Ulka is a rarity in an industry built on churn
e4m Staff Jul 15, 2026 10:37 AM
The arrest comes days after the ED provisionally attached assets worth Rs 940.7 crore belonging to Garg, his family and entities allegedly controlled by him under the PMLA
e4m Staff Jul 14, 2026 7:45 PM
Guest Column: Mohit Mehra, Founder, MCode Ventures, explores why the next broadcast playbook will be written around fan experiences
Mohit Mehra Jul 14, 2026 7:12 PM
OneXtel Communication Media will help strengthen Times Network’s branded content and experiential platforms across key sectors
e4m Staff Jul 14, 2026 2:25 PM
Prior to this, Sanchit Kashyap worked at TV Today Network's Hindi digital news platform 'The Lallantop'
e4m Staff Jul 14, 2026 10:47 AM
exchange4media wishes Sunil Gautam a very happy birthday and celebrates a remarkable legacy that continues to inspire India's communications fraternity
e4m Staff Jul 13, 2026 9:31 PM
Anup Kumar reflects on Atul Hegde’s leadership, mentorship and vision in a tribute honouring his legacy
e4m Staff Jul 13, 2026 10:03 AM
Advertising continues to contribute more than one-third of industry revenues, generating an estimated $300 million in 2025
e4m Staff Jul 9, 2026 11:00 AM
In his new role, he will continue to report to Rahul Chari, Co-founder of PhonePe.
Singh joined the channel as Senior Executive Editor and hosted the prime-time programme Sabse Bada Sawal
From Messi's redemption arc to Egypt's tournament exit, brands found plenty to work with on social media
Aryendra Khan Jul 8, 2026 2:03 PM
Noor Fathima Warsia, Group Editorial Director at BW Businessworld, leads a multi-platform editorial operation - from global interviews to debates about the economics of influence and AI
e4m Staff Jul 8, 2026 12:20 PM
Jones succeeds Lisa Utzschneider, who led IAS for more than seven years and will remain with the company as Special Advisor to the Board through the end of 2026
e4m Staff Jul 8, 2026 11:00 AM
Truecaller’s Hemant Arora remembered Atul Hegde not only for his entrepreneurial achievements, but also for his humility, approachability and the warmth he brought to every industry interaction
Nirmalya Sen, Founder and CEO of The Rethink Company, has paid heartfelt tribute to Atul Hegde, reflecting on his leadership and lasting contribution to India’s digital advertising and media industry
The Gozoop co-founder recalls Atul Hegde's bold vision, entrepreneurial conviction and generosity, months after the landmark YAAP–Gozoop deal brought the two independent agency groups together
Peers recall his humility, entrepreneurial spirit and unwavering belief in digital innovation, saying his absence leaves a void in both the industry and their personal lives
Sandhi Sarun Jul 7, 2026 4:47 PM
Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans
Gour Gupta, Chairman and Managing Director of Tribes Communications, remembers Atul Hegde for his contributions to the country’s digital sector
e4m Staff Jul 7, 2026 12:17 PM