EHL Hospitality Business School appoints Ellerton & Co. as PR Agency of Record

The agency will focus on building thought leadership that positions EHL as the Business School for the Service Economy

by e4m Staff
Published: Apr 29, 2026 11:16 AM | 2 min read

EHL Hospitality Business School, Ellerton & Co, PR Agency of Record

EHL Hospitality Business School has appointed Ellerton & Co. as its agency of record for India, expanding their partnership that began in Southeast Asia in 2020.
The collaboration aims to enhance EHL's presence in India, emphasizing the importance of hospitality education in various sectors beyond hotels.
EHL's Director for South Asia, Kanav Mata, highlighted the alignment of education with employment needs in India's services sector, which is crucial for the country's economic development.
Ellerton & Co.'s Founder, Oliver Ellerton, expressed confidence in EHL's unique approach to service excellence, which he believes is essential for Indian companies in the evolving technological landscape.

EHL Hospitality Business School has appointed Ellerton & Co. as its agency of record for India.

The move expands the agency’s successful partnership with EHL across Southeast Asia since 2020 and signals the school’s deepening commitment to India as a strategic growth market.

It will focus on building thought leadership that positions EHL as the Business School for the Service Economy, highlighting how hospitality education equips leaders for sectors far beyond hotels.

“India’s services sector is the engine of Viksit Bharat, and the Budget rightly recognises the need to align education with employment and enterprise,” said Kanav Mata, Director & Regional Head – South Asia, Myanmar & Middle East, EHL Hospitality Business School. “EHL brings more than 130 years of Swiss excellence to this conversation. We do not train hoteliers alone; we develop leaders who can humanise technology, elevate every guest interaction, and drive sustainable growth across tech, finance, luxury retail, and beyond. Partnering with Ellerton & Co. will help us share these stories and support India’s ambition to lead the global service economy.”

Oliver Ellerton, Founder and Director of Ellerton & Co., added: “Having graduated from a leading Swiss hospitality school and begun my career at The Ritz-Carlton, Kuala Lumpur, I have seen first-hand how service excellence translates into business advantage far outside the hotel sector. EHL’s approach is unique – it builds the exact blend of empathy and precision that Indian companies need to thrive in an AI world. We have been proud to support EHL across Southeast Asia since 2020; extending this partnership into India feels both natural and timely. Our role is to elevate the conversation and position EHL as the partner of choice for organisations seeking genuine service leadership.”