Dipali Mahesh, Managing Director of Extreme Reach India, writes on why brands need to boost workflow efficiency across the creative lifecycle

Dipali Mahesh Nov 15, 2022 10:27 AM

CEO and co-founder of talks about hyper-personalisation, AI technology and the future of digital marketing

Nilanjana Basu Nov 4, 2022 8:52 AM

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Salam, Founder/Managing Director at PlainSpeak, speaks to e4m about evolving with the digital world and what the future of marketing could look like

Nilanjana Basu Oct 28, 2022 9:03 AM

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Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, believes that synthetic media seems closer than we expected

Niraj Ruparel Oct 28, 2022 8:03 AM

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The fifth session of the e4m PR & Corp Comm Women Achievers Summit (3rd edition) delved into the various aspects of AI and the various ways its advent is shaping consumer experience

exchange4media Staff Oct 26, 2022 4:21 PM


GroupM’s new study ‘The Next 10: Artificial Intelligence’ says marketers are tying together products, consumers & advertising experiences

exchange4media Staff Apr 7, 2022 11:52 AM

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At e4m’s 'Maddies Awards 2021', Prasad, Founder & CEO of Bobble AI, spoke about the significance of keyboard inputs in user data collection

exchange4media Staff Nov 29, 2021 8:43 AM


The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’

Kanchan Srivastava Nov 23, 2021 6:29 PM

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Customers of smartphone brands like Xiaomi, Samsung, vivo, and OPPO form a majority of the company's active user base

exchange4media Staff Jul 13, 2021 2:39 PM


The core focus of the partnership is on automating customer engagement, commerce, and support for large brands

exchange4media Staff Jun 22, 2021 10:33 AM

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Guest Column: Anirudh Kalia, Global Practice Head - Media at Firstsource, lauds the Indian tech giant for its innovation at the tournament and hopes that BCCI is taking notes

Anirudh Kalia Jun 14, 2021 9:15 AM


The platform manages all student data efficiently, provides actionable insights, and allows for better, data-driven decision making

exchange4media Staff Apr 15, 2021 5:10 PM


Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation

Nafisa Shaheen Jan 22, 2021 1:11 PM

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Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence

Gautam Mehra Jan 8, 2021 8:45 AM

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With the move, the company is now India's first AI-powered video and live commerce platform

exchange4media Staff Nov 23, 2020 3:10 PM


Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses

Neeta Nair Nov 11, 2020 9:01 AM


Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising

exchange4media Staff Oct 31, 2020 8:02 AM

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Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more

Nafisa Shaheen Oct 26, 2020 9:24 AM

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Ankit Prasad, Founder & CEO, Bobble AI, tells us how the company provides a customised approach to penetrating conversations through emojis and GIFs

Dipali Banka Sep 28, 2020 8:54 AM


Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech at GroupM India & Head Of Voice, WPP India, writes on Conversational Experiences to help brands reduce dependencies on manual processes

Niraj Ruparel Sep 24, 2020 9:08 AM