GroupM’s new study ‘The Next 10: Artificial Intelligence’ says marketers are tying together products, consumers & advertising experiences

exchange4media Staff Apr 7, 2022 11:52 AM

At e4m’s 'Maddies Awards 2021', Prasad, Founder & CEO of Bobble AI, spoke about the significance of keyboard inputs in user data collection

exchange4media Staff Nov 29, 2021 8:43 AM

The study revealed that FB continues to do so with the only difference being the targeting ‘optimised by a highly-trained AI Delivery System’ instead of ‘targeting selected by advertisers’

Kanchan Srivastava Nov 23, 2021 6:29 PM

Customers of smartphone brands like Xiaomi, Samsung, vivo, and OPPO form a majority of the company's active user base

exchange4media Staff Jul 13, 2021 2:39 PM

The core focus of the partnership is on automating customer engagement, commerce, and support for large brands

exchange4media Staff Jun 22, 2021 10:33 AM

Guest Column: Anirudh Kalia, Global Practice Head - Media at Firstsource, lauds the Indian tech giant for its innovation at the tournament and hopes that BCCI is taking notes

Anirudh Kalia Jun 14, 2021 9:15 AM

The platform manages all student data efficiently, provides actionable insights, and allows for better, data-driven decision making

exchange4media Staff Apr 15, 2021 5:10 PM

Experts speak about the increase in ‘demand’ of digital campaigns along with a strong emphasis on data and analytics for better digital extrapolation

Nafisa Shaheen Jan 22, 2021 1:11 PM

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all about artificial intelligence

Gautam Mehra Jan 8, 2021 8:45 AM

With the move, the company is now India's first AI-powered video and live commerce platform

exchange4media Staff Nov 23, 2020 3:10 PM

Mondelez's Anil Viswanathan and Ogilvy India's Sukesh Nayak discuss Cadbury's 'most generous ad ever', which helped promote more than 1,800 local businesses

Neeta Nair Nov 11, 2020 9:01 AM

Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising

exchange4media Staff Oct 31, 2020 8:02 AM

Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more

Nafisa Shaheen Oct 26, 2020 9:24 AM

Ankit Prasad, Founder & CEO, Bobble AI, tells us how the company provides a customised approach to penetrating conversations through emojis and GIFs

Dipali Banka Sep 28, 2020 8:54 AM

Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech at GroupM India & Head Of Voice, WPP India, writes on Conversational Experiences to help brands reduce dependencies on manual processes

Niraj Ruparel Sep 24, 2020 9:08 AM

The show brings news from the world of politics, sports, business and entertainment, every morning at 8 am and evening at 6 pm

exchange4media Staff Aug 7, 2020 2:24 PM

Fonseca ,Head of Communications, ŠKODA AUTO Volkswagen India Pvt Ltd talks about dealing with the corona crisis, technological innovations, the success of the first virtual conference and more

Nafisa Shaheen Jul 10, 2020 9:10 AM

The new offering is an extension of the already existing video content division ‘TWIP’

exchange4media Staff Jul 2, 2020 10:58 AM

Thought leaders Jim Sterne, Varij Saurabh, Manthan Kashyap Kompella, Prasad Iyer and Alan Pelz-Sharpe to share their views

exchange4media Staff Jun 24, 2020 8:57 AM

Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal

Noel Dsouza May 29, 2020 8:15 AM