artificial-intelligence
AI-generated creative is driving engagement and conversions, but research suggests attention alone doesn’t guarantee commercial impact.
The next phase of BFSI innovation should move beyond automation for its own sake, writes Dr. Annurag Batra
Dr Annurag Batra Sep 24, 2026 12:15 PM
Speaking to Nawal Ahuja, at Pitch BFSI Summit, Chhabra said next phase of digital commerce will be built around a new layer of trust as consumers increasingly allow AI agents to act on their behalf
e4m Staff Sep 24, 2026 9:17 AM
As he celebrates his birthday on Sept 20, we look back at the journey of VerSe Innovation's Co-Founder & CEO, from leading tech giants to building homegrown platforms and embracing the AI revolution
e4m Staff Sep 19, 2026 4:51 PM
The modern AI industry is telling consumers that its own technology might be advancing impossibly fast; this is bringing consumers closer because despite sounding existential it is also damn exciting
Shantanu David Sep 19, 2026 9:42 AM
As assistants begin combining intent, recommendations, advertising and commerce inside the same interface, conversational AI could add a new layer to the walled-garden model
Shantanu David Sep 18, 2026 8:42 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that AI is only as powerful as its user, with human judgement & creativity shaping how effectively it is used
Ganapathy Viswanathan Sep 17, 2026 11:42 AM
By barring rivals from advertising competing image and voice tools as it launches similar products, OpenAI has drawn a competitive line that could raise questions for the wider AI industry
Shantanu David Sep 17, 2026 9:06 AM
Guest Column: Senior business leader Taranjeet Singh asks while we are getting very good at making AI more capable, are we getting equally good at deciding what all that capability is for?
Taranjeet Singh Sep 16, 2026 8:54 AM
Industry leaders at the e4m D2C Summit 2026 shared where the technology is delivering value and where human judgement still counts
e4m Staff Sep 15, 2026 6:40 PM
In a conversation with Brij Pahwa, Editorial Lead at BW Businessworld and exchange4media Group and Editor of MartechAI.com, Sabharwal said India could define its own measure of AI leadership.
Brij Pahwa Sep 9, 2026 6:26 PM
Guest Column: Senior business leader Taranjeet Singh writes that as AI makes sales execution faster, human judgment and the ability to build trust are becoming real differentiators
Taranjeet Singh Sep 2, 2026 8:41 AM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group, and Parag Sawhney, GM, The Park New Delhi, co-hosted the event at the newly launched Tyde
e4m Staff Aug 22, 2026 4:22 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on why AI can enhance creativity but cannot replace human thinking, judgement and imagination
Ganapathy Viswanathan Aug 21, 2026 8:40 AM
The review also comes at a time when global advertisers reassess traditional agency relationships amid rapid advances in generative and agentic AI
As generative tools fold shoots, adaptations and VFX into the creative desk itself, agency leaders are split on how much of the traditional production department will actually survive
Aryendra Khan Aug 14, 2026 8:53 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
Manish Sharma, PR Entrepreneur, Co-Founder of Key Communications explores how the communications profession is evolving beyond generating headlines to becoming a strategic business function
Manish Sharma Jul 24, 2026 4:40 PM
Devang Shah, Chief Business Officer – Consumer, Industrials & Commerce, CXM at dentsu India, writes about how organisations are moving beyond AI adoption to focus on financial discipline
Devang Shah Jul 24, 2026 9:10 AM
Guest Column: In part two of this series, Renuka Naj and R. Chandra Mouli discuss how AI is forcing agencies into their biggest restructuring in decades, reshaping workflows
Renuka Naj & R. Chandra Mouli Jul 23, 2026 8:46 AM
In the absence of binding legislation, ad agencies are increasingly adopting self-regulation
Imran Fazal Jul 22, 2026 8:59 AM
Ankur Parmar, CMO of Mahindra Lifespace Developers Ltd, says AI is reshaping search, customer journeys and agency relationships, changing how brands are discovered, built and trusted
Sandhi Sarun Jul 14, 2026 8:59 AM
As Google pushes AI deeper into planning, creative and measurement, marketers weigh the promise of smarter campaigns against the need for human oversight
Shantanu David Jul 13, 2026 8:39 AM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
At Cannes Lions 2026, AI was no longer the headline act. The focus shifted to how technology can solve real problems, elevate craft and deliver meaningful creative outcomes
Aryendra Khan Jul 8, 2026 9:21 AM
According to industry forecasts, India's intelligence advertising revenue, the category built around AI-powered search and discovery, is forecast to cross 2.5 billion dollars in 2026, growing 9%
Anuja Jain Jul 6, 2026 9:09 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, examines why AI demands a rethink of agency remuneration, with value creation replacing time-based billing as the key metric
Ganapathy Viswanathan Jul 3, 2026 8:05 AM
The RBI has proposed a comprehensive regulatory framework to govern the use of artificial intelligence and other decision-making models across banks and financial institutions
e4m Staff Jun 26, 2026 11:52 AM
The image, which has been widely shared online, purportedly showed Tripathi riding on a motorcycle with a man
e4m Staff Jun 20, 2026 12:48 PM
Speaking at the Pitch CMO Summit in New Delhi, Nikhil Bansal outlined how marketers can adapt to changing consumer behaviour as AI-powered tools increasingly influence online experiences
e4m Staff Jun 18, 2026 1:08 PM
Customer service is no longer support—it is the brand’s strongest driver of trust, loyalty, and growth, writes Ganapathy Viswanathan, Communication Consultant & Author
Ganapathy Viswanathan Jun 17, 2026 5:31 PM
AI search rewards what was actually said about your brand, not what you paid to say about yourself and that distinction is turning marketing strategy on its head
Anuja Jain Jun 12, 2026 8:57 AM
Guest Column: Arpit Srivastava, Associate Director with Xiaomi Technology India, writes on how AI content and AI-driven web traffic are reshaping the internet into a machine-to-machine ecosystem
Arpit Srivastava Jun 11, 2026 11:33 AM
She emphasized that while algorithms are designed to maximize engagement and profits, newsrooms operate on values such as moderation, calibration, and editorial judgment
Data points show zine publishing, indie bookstores and vinyl records rising sharply globally, indicating growing demand for human-made media over digital abundance
Anuja Jain Jun 3, 2026 3:28 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores the growing influence of AI across the communications landscape
Ganapathy Viswanathan Jun 3, 2026 9:12 AM
Barak Turovsky is a product and business leader with over 25 years of experience
Marketing veteran Shubhranshu Singh writes that Meta’s AI-driven restructuring signals that artificial intelligence is beginning to replace human talent at the core of the marketing and media business
Shubhranshu Singh May 21, 2026 8:42 AM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
The platform is widening access to its facial likeness monitoring tool as social media companies face growing pressure to tackle AI-generated impersonation and synthetic media abuse
e4m Staff May 18, 2026 4:54 PM
As conversational AI reshapes consumer behaviour, platforms are beginning to prioritise response time, predictive engagement and operational efficiency over traditional performance metrics
Anuja Jain May 14, 2026 9:08 AM
Guest Column: Bhuvan Lall shares insights on India’s soft power potential, highlighting how AI and social media could amplify its global cultural influence and reshape its international narrative
Bhuvan Lall May 13, 2026 12:30 PM
Industry estimates suggest the broader AI-in-sports market could approach nearly $50 billion by 2033
Imran Fazal May 13, 2026 8:47 AM
As India's digital commerce market hurtles toward a $185B valuation, the industry is confronting a quiet but consequential inflection point. Speed got platforms here. Trust will decide who stays
Anuja Jain May 11, 2026 3:57 PM
As AI co-pilots take over advertising’s execution layer, persuasion is becoming a system of continuous, algorithmic probability management. The industry is only starting to grasp what that means
Anuja Jain May 5, 2026 9:03 AM
As discovery shifts beyond app stores and automation takes over acquisition, India’s non-gaming marketers are being forced to rethink visibility, value, and what real performance actually means
Anuja Jain Apr 30, 2026 9:00 AM
OpenAI will continue to share revenue with Microsoft until 2030 under the existing terms, although the total amount will be capped
e4m Staff Apr 28, 2026 8:40 AM