Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

The tie-up will help ZEE5 develop genres, shows, and episode-based ads in real time

exchange4media Staff Sep 23, 2019 5:26 PM

These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country

exchange4media Staff Sep 20, 2019 1:54 PM

Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth

Anand Jain Sep 20, 2019 8:58 AM

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way

Dolly Mahayan Sep 6, 2019 8:43 AM

They have announced an extensive revamp of the tool, making it AI driven

exchange4media Staff Aug 28, 2019 11:37 AM

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

It's time brands build in compatibility with devices such as Google Home and Alexa so that their customers can seamlessly and effortlessly consume their products or services

Nafisa Shaheen Jul 30, 2019 8:05 AM

Koopid’s technologies can now be integrated into Avaya's contact center solutions for seamless transitions from AI-driven customer self-service to live human assistance on chat or voice

exchange4media Staff Jul 16, 2019 4:09 PM

Thulium CEO on leveraging AI for marketing, and digital media trends that will drive the industry in future

Priyaankaa Mathur Jul 12, 2019 8:41 AM

MarTech India 2019 will be held on August 23, 2019, at The Leela Ambience, Gurugram, Delhi NCR

exchange4media Staff Jul 11, 2019 8:37 AM

Khatri, Country Lead, Xaxis India, shares insights on programmatic advertising, AI and the change in the Indian advertising industry

Noel Dsouza Jul 9, 2019 8:32 AM

Mishra, Senior Partner, Sales Executive, Microsoft Search Advertising, on how the current phenomenon of technological evolution will help unravel solutions and empower mankind

Shweta Raaj Singh Jun 29, 2019 8:27 AM

Madhukar plans to build a robust data science team to enhance Shine.com’s candidate and recruiter experience

exchange4media Staff Jun 28, 2019 4:37 PM

Millennials, growing consumption & rising internet penetration are driving India’s changing ecosystem, says Vikas Agnihotri, Country Director, India Sales, Google and Keynote Speaker at TechManch 2019

Christina Moniz Jun 27, 2019 10:14 AM

The new offerings will help brands, advertising agencies, and media companies more efficiently and accurately build and measure campaigns that have a global impact

exchange4media Staff Jun 26, 2019 3:45 PM