Kashyap Kompella, CEO, rpa2ai Research, spoke about the right tools to achieve results based on three customer-centric trends

exchange4media Staff Nov 27, 2019 2:46 PM

At exchange4media MarTech Mumbai 2019, industry experts discussed shaping the connected customer experience, adopting an omnichannel approach, and balancing personalisation with data privacy

exchange4media Staff Nov 27, 2019 7:17 AM

Sujit Patil, Vice President & Head of Corporate Brand & Communications, Godrej Group, shares his views on the role of AI and newer technologies in the PR and communications industry

Nafisa Shaheen Nov 14, 2019 5:27 PM

The exchange4media flagship event, with the theme - ‘Marketing Technologies for 2020 and Beyond’ - will be held on November 26, 2019, at ITC Maratha, Mumbai

exchange4media Staff Nov 8, 2019 8:35 AM

Vineet Handa, Founder & CEO of Kaizzen, talks about his journey in the PR industry, the changes he has witnessed and the advent of newer technologies

Nafisa Shaheen Nov 7, 2019 5:11 PM

Automation of media channels will make it easier to collect data, said Saha as he shared insights on the role of Artificial Intelligence and Machine Learning

exchange4media Staff Nov 7, 2019 8:26 AM

With the introduction of Chatbots-based learning, Stratbeans empowers employees with a knowledgeable and personalised assistant at no further resource cost

exchange4media Staff Nov 5, 2019 4:24 PM

With the digital classifieds industry booming in India, deeper internet penetration, an experimental and ever-expanding customer base, and free mobile data, all add to an expanding industry

exchange4media Staff Nov 4, 2019 1:33 PM

Niraj Ruparel, National Head – Mobile, Mindshare India, delves into the nuances of voice tech, the future of voice and how brands can ensure voice interaction for users is a seamless experience

Shikha Paliwal Oct 29, 2019 8:37 AM

Artificial Intelligence is changing the customer servicing scene and helping brands to establish better communication through cost-effective technology, say experts

Shreshtha Verma Oct 16, 2019 8:40 AM

Josh Gallagher, Chief Product Officer, APAC, MediaCom, believes growth in e-commerce retail in India will accelerate a change in the way brands grow

Shikha Paliwal Oct 15, 2019 8:39 AM

Tarun Katial, CEO, ZEE5, talks about the age of hyper-personalisation and AI, and how they have evolved with the rise of digital

exchange4media Staff Sep 25, 2019 9:17 AM

The tie-up will help ZEE5 develop genres, shows, and episode-based ads in real time

exchange4media Staff Sep 23, 2019 5:26 PM

These partnerships will provide a unique platform for Criteo to cover broader market segments in this fast-growing country

exchange4media Staff Sep 20, 2019 1:54 PM

Guest Column: Anand Jain, Co-founder & CSO, CleverTap, tells us why user retention is a crucial element of growth

Anand Jain Sep 20, 2019 8:58 AM

The campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms

exchange4media Staff Sep 11, 2019 3:58 PM

Sudarsan Rao, Co-Founder & CEO, SOCXO, talks about how brand advocacy can help brands promote their products in an efficient way

Dolly Mahayan Sep 6, 2019 8:43 AM

They have announced an extensive revamp of the tool, making it AI driven

exchange4media Staff Aug 28, 2019 11:37 AM

Bharadwaj, Vice President, Client Analytics, APAC, Essence, shares insights on data analytics, how brands can leverage from real-time data and more

Noel Dsouza Aug 16, 2019 7:55 AM

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM