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Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, shares how Piyush Pandey transformed advertising from polished corporate messaging into something deeply emotional
Ganapathy Viswanathan May 26, 2026 8:29 AM
The award was received by his wife, Neeta Joshi, at the Civil Investiture Ceremony-I held at Rashtrapati Bhavan
Tarun Garg, MD and CEO of Hyundai Motor India Limited, outlined the company’s future roadmap, including plans to launch 26 new products in India between FY26 and FY30
e4m Staff May 16, 2026 1:58 PM
Prior to his promotion, Aayush Chauhan held the role of Associate Director - Programmatic
Prior to this, Varun Khullar was with LeadSquared as Senior Vice-President and Business Head - BFSI
e4m Desk Apr 28, 2026 10:14 AM
Thakur joins DB Digital from Inshorts, where he spent nearly a decade as part of the founding leadership team and most recently served as Chief Revenue Officer
e4m Staff Apr 21, 2026 9:55 AM
A recent Instagram activity by Virat Kohli has yet again made social media move like never before, this time over a simple ‘like'
e4m Staff Apr 17, 2026 3:26 PM
He was earlier the COO of Yum Brands (KFC, Pizza Hut), Morocco & Kazakhstan.
e4m Staff Apr 15, 2026 5:41 PM
Sanghyun Lee will be based in Singapore and lead public policy engagement and strategic partnerships
e4m Staff Apr 10, 2026 1:43 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, remembers legendary adman Piyush Pandey, whose stories felt instantly familiar, like moments you had lived yourself
Ganapathy Viswanathan Apr 9, 2026 2:44 PM
On a day the advertising fraternity calls his own, the industry pauses to remember the legend who would have turned 71 today
Philips’ Marci El-Deiry, VP Global BU Leader, Mother & Child Care, & Vidyut Kaul-Head of Personal Health for the Growth Region, explore how the brand is navigating India’s evolving parenting landscape
Chehneet Kaur Apr 9, 2026 9:33 AM
The new campaign is built around the idea of “The Right Way to Dishwash”
Kumar was previously driving digital strategy development as Assistant General Manager
Harkirat Bedi has been onboarded as the Chief Executive Officer of Axiom Ayurveda Pvt. Ltd
Zepeda joined the company in September 2024. This role had been lying vacant ever since Elon Musk took over X in 2022
e4m Staff Mar 30, 2026 2:43 PM
In this role, Pratyush will play a key part in strengthening Persistent Systems’ marketing strategy, brand positioning & stakeholder engagement
e4m Staff Mar 24, 2026 5:35 PM
The campaign, for the new Hyundai Verna, celebrates a bold new generation that challenges the conventions
e4m Staff Mar 19, 2026 4:43 PM
Prior to joining Safex Chemicals, Richa served as Executive Director, Financial Markets at Standard Chartered Bank
e4m Staff Mar 16, 2026 2:15 PM
Huella has set-up a new base in Singapore as it prepares to scale beyond India
e4m Staff Mar 16, 2026 11:39 AM
In a conversation with e4m, Siddharth Jha said the will be broadcasting a satellite channel named Ayush Next Communication Network
e4m Staff Mar 11, 2026 11:11 AM
Singh will manage the firm’s engagement with government bodies and PSUs, while driving revenue growth through government’s various ICE programs
e4m Staff Mar 11, 2026 10:54 AM
Prior to her elevation, Jha held the role of Head - Media & Customer Lifecycle Management
Mayur Chandak will be leading the marketing for Lighthouse Learning Group's Pre-K division
At the e4m Automotive Marketing Summit 2.0, Virat Khullar, Head of Marketing, Hyundai Motor India, unpacks SUV dominance, AI at scale, digital attribution and more
Sean (Hyunil) Sohn, Chief Executive of Krafton India has joined the GDAI Board while former MIB Secretary Apurva Chandra has been appointed as Advisor to the Board
While Garg was earlier with Yum Restaurant, Kumar was associated with Adidas India
e4m Staff Feb 23, 2026 5:23 PM
Before joining Bandhan AMC, Mayur Vasa spent nearly five years at Marsh
e4m Staff Feb 21, 2026 8:10 AM
Nitin Selot previously held senior leadership roles at JCB India, Compass Group India, Shell and Mars Wrigley
e4m Staff Feb 21, 2026 7:57 AM
Ankur Suri has been associated with Hyundai Motor Company for over 11 years
e4m Staff Feb 12, 2026 1:25 PM
Saugata Gupta, Managing Director & Chief Executive Officer of Marico, was honoured with the Lifetime Achievement Award at IMA 2025
Hyundai lights up Mumbai's iconic Worli Sea Link ahead of ICC Men’s T20 World Cup 2026 with #DeewaneIndiaKaDeewanaHumsafar
NATIVE CONTENT Feb 6, 2026 6:53 PM
In today’s In the Spotlight feature, we highlight the journey of Yuvraj Mehta, Founder and CEO of StrateRise Consulting, as a visionary communicator and thought leader
Ritika Upmanyu Feb 5, 2026 1:48 PM
The automotive giant has rolled out a 360-degree campaign featuring Shah Rukh Khan, pioneering AI-powered advertising as a premier partner of cricket’s biggest tournament
The association builds on Hyundai Motor Company’s global partnership with the International Cricket Council
Hyundai Motor India’s Q3 FY26 revenue from operations stood at Rs 17,973 crore, up from Rs 16,648 crore a year ago
Mark Tully’s legacy remains a guiding light for all who see journalism not merely as a profession but as a calling, writes veteran journalist and columnist Yusuf Jameel
e4m Staff Jan 26, 2026 12:26 PM
Cricketers Harmanpreet Kaur, Rohit Sharma among this year’s Padma awardees
Black Cab, a creative agency co-founded by Siddhartha Singh and Aayush Bansal, on building integrated agencies, investing in people, and why India’s next breakout brands will thrive on community
Aryendra Khan Jan 15, 2026 8:56 AM
Prior to this appointment, Madhav Nayak was associated with Yum! Brands
Mirumi is developed by Yukai Engineering, a Tokyo-based robotics company renowned for designing emotionally engaging, playful robots rather than solely utilitarian machines
Vaishnavi Deshpande Jan 6, 2026 2:33 PM
Harshad Rajadhyaksha, Chief Creative Officer at Ogilvy India, shared a heartfelt note as the company began its working year 2026 by honouring advertising legend Piyush Pandey
His memorable journey with Innocean spanned two significant stints over 17 years—first leading the media mandate for Hyundai, and later steering the same for Kia
Unsoo Kim resigned from his position as Managing Director of Hyundai Motor India, effective 31 December 2025