water
With consumers seeking health benefits beyond refreshment, companies are expanding portfolios across coconut water, electrolyte drinks, kombucha and protein beverages.
Sunidhi Vijay Jul 2, 2026 9:42 AM
Its findings carry significant implications for Indian regulators and enforcement agencies, particularly as it identifies multiple operators actively servicing Indian users
Imran Fazal Apr 24, 2026 9:10 AM
An unconventional design from Louis Vuitton’s latest collection has garnered attention for both its concept and pricing
Vaishnavi Deshpande Apr 7, 2026 3:06 PM
Nitin Malhotra, CMO at Livpure, explains why connected devices and subscription models are alleviating ownership anxiety in a category that has been functionally confusing for too long
Aryendra Khan Jan 23, 2026 9:35 AM
The brand film features action from across TATA WPL teams and players and has been conceptualised by Ogilvy
e4m Staff Jan 11, 2026 9:00 AM
When NDTV journalist Anurag Dwari questioned him on this, Vijayvargiya used objectionable words and replied, 'Don't ask useless questions', the video of which went viral
In a statement released on social media, he acknowledged that his words in response to a media question were inappropriate and expressed regret
Prior to this, Stefano Marini held the role of Head of Southern Europe & AOA at Nestlé Waters and Premium Beverages
CEAT remains the Strategic Time-Out Partner, with Bisleri joining the league as its official Beverage Partner
e4m Staff Nov 27, 2025 8:44 AM
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
e4m Staff Nov 11, 2025 2:38 PM
PHD India will now lead Watertec’s media strategy, planning, and buying, managed out of its Mumbai office
‘Our mission at Kenstar has always been to enhance the everyday lives of Indian households’, says Sunil Jain, CEO of Kenstar
e4m Staff Sep 12, 2025 12:22 PM
This year, Himalayan, The Natural Mineral Water has collaborated with clay artists from the Himalayas for limited-edition packs that celebrate their stories shaped by the mountains they call home
e4m Staff Sep 10, 2025 2:27 PM
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being seen at the right places has paid off
Simran Sabherwal Jun 16, 2025 5:28 PM
Shwetank Rewatkar has been promoted to Assistant General Manager-Media & Partnership (Sports & Entertainment)-India & UAE
e4m Staff May 27, 2025 10:25 AM
The day-long conference celebrated visionaries, innovators, and pathbreakers shaping India’s dynamic art landscape
e4m Staff Feb 13, 2025 6:44 PM
The funding Series B round is being led by Goodwater Capital with the participation of Blume Ventures
e4m Desk Dec 13, 2024 11:08 AM
Yazdi Sodawaterwala was the Head of Distribution and Marketing at Telebrands India
The TVC talks of the brand's commitment to quality and value across various industries and lifestyles
e4m Staff Aug 16, 2024 12:40 PM
The current expansion into the beverages segment marks the second category that Yu will enter after starting with Instant Foods in 2021
e4m Staff Jul 17, 2024 3:28 PM
Royal Challenge Packaged Drinking Water unveils new TVC campaign ‘Choosebold 2.0’ celebrating the unwavering spirit of all those who choose the road less travelled
At the launch of 'Vedica Himalayan Sparkling Water', Bisleri International's Vice Chairperson Jayanti Khan Chauhan & CEO Angelo George spoke about the company's expansion plans, growth targets & more
Kanchan Srivastava Oct 6, 2023 8:40 AM
The campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers
e4m Staff Sep 28, 2023 5:34 PM
Singh, Marketing Director, Pernod Ricard India - Seagram's, speaks about the brand's recent campaign and its marketing initiatives for India
Tanzila Shaikh Jul 10, 2023 8:55 AM
The packaged water brand seeks to elevate itself as a brand with this association
exchange4media Staff Mar 20, 2023 2:13 PM
The brand has partnered with Gulf company Nasser Abdulla Lootah Group to strengthen Bisleri International's presence across Dubai, Sharjah and Abu Dhabi
exchange4media Staff Feb 21, 2023 3:18 PM
She is the former VP of Product and Circulation at Hindustan Times
exchange4media Staff Nov 10, 2022 11:24 AM
The light-hearted Diwali campaign videos feature notable celebrities such as ex Bigg Boss contestants Rubina Dilaik and Karan Kundrra
exchange4media Staff Oct 26, 2022 1:14 PM
The 360° campaign announces the reopening of the water park
exchange4media Staff Apr 3, 2022 5:00 PM
The film has been created by Drinkwater, a Mumbai-based independent design and creative communications firm
exchange4media Staff Oct 12, 2021 4:27 PM
On World Water Day, newsmakers and change makers highlighted how small acts of conservation every day can help maintain hygiene, combat diseases & secure clean water supply
exchange4media Staff Mar 24, 2021 12:30 PM
Mithila Palkar kick-started this initiative in partnership with Colgate-Palmolive, with an aim to create awareness about the importance of water conservation
exchange4media Staff Mar 22, 2021 1:57 PM
Reports say that Sawhney's conduct came under the scanner during an internal audit and he has been since sent on 'leave'
exchange4media Staff Mar 10, 2021 1:37 PM
'The Heat by Perrier’ has been directed by filmmaker Cary Joji Fukunaga
exchange4media Staff Jan 30, 2021 8:16 AM
Hosted by Akshay Kumar, the campaign ambassador, the event will emphasise on ‘Paani Ki Kahaani, Bhaarat Ki Zubaani’, the theme to raise awareness about water crisis in India
exchange4media Staff Jan 25, 2021 1:50 PM
The agency has now tapped sectors such as health and wellness, e-commerce and education
exchange4media Staff Nov 30, 2020 2:54 PM
The awards were given to motivate individuals/organizations who are doing commendable work in the field of water resources conservation and management.
exchange4media Staff Nov 13, 2020 11:37 AM
The consultancy will drive and manage the brand’s strategy both online and offline
exchange4media Staff Nov 2, 2020 12:38 PM
The report by PricewaterhouseCoopers says that subscription video on demand will be the prime driver of revenue, increasing at a 30.7% CAGR from US$708mn in 2019 to US$2.7bn in 2024
exchange4media Staff Oct 22, 2020 1:44 PM
Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy and more
exchange4media Staff Jul 13, 2020 9:13 AM
The campaign has been conceptualized by Water Communications
exchange4media Staff Jun 28, 2020 4:00 PM
In his previous role, Vyas was General Manager – Marketing at TTK Healthcare
exchange4media Staff Jun 22, 2020 8:39 AM
On the occasion of Earth Week, the film highlights the message of washing hands while saving water
exchange4media Staff May 2, 2020 10:37 AM
The partnership will allow advertisers to directly access premium TikTok inventory through The Trade Desk platform
exchange4media Staff Mar 19, 2020 12:13 PM