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The complaint alleges that electronic evidence collected during the investigation demonstrated that copyrighted JioStar content was being retransmitted through IPTV channels without authorisation
Imran Fazal Jun 1, 2026 8:30 AM
The collaboration will see the two companies co-produce a range of new original shows
e4m Staff May 30, 2026 10:50 AM
Singh said the initiative aimed at giving a new dimension to knowledge traditions, research traditions, and literary writing is both meaningful and commendable
e4m Staff May 29, 2026 4:51 PM
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour
e4m Staff May 29, 2026 1:28 PM
Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 29, 2026 12:41 PM
Prior to this promotion, Apoorva Mehandiratta served as Director – Marketing at ZEE5
e4m Staff May 29, 2026 12:16 PM
As part of its launch strategy, the platform has introduced a pay-per-series pricing model starting at Rs. 20
e4m Staff May 29, 2026 7:57 AM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
Kakar has been appointed as Senior Manager, Brand & Customer Experience for Galeries Lafayette in India
The Parliamentary Committee on Communications and Information Technology is reportedly preparing to summon representatives from Google, Meta, X and Amazon
e4m Staff May 27, 2026 4:51 PM
The framework effectively shifts a significant part of user acquisition responsibility onto creators and production houses rather than relying solely on platform-led promotion
e4m Staff May 27, 2026 8:59 AM
The company’s consolidated operating revenue fell 25.8% year-on-year to Rs 1,162.6 crore from Rs 1,567.6 crore a year earlier
e4m Staff May 26, 2026 7:37 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
Leading D2C beauty brands, especially the luxury ones, are doubling down on retail expansion to capture conversions and deepen consumer trust
Kanchan Srivastava May 26, 2026 8:52 AM
The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible
Imran Fazal May 26, 2026 8:49 AM
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
NATIVE CONTENT May 25, 2026 9:25 AM
Indrajeet Mookherjee, outgoing CEO, will take on the role of President – Integrated Client Management for South clients at Dentsu
e4m Staff May 22, 2026 12:24 PM
The dispute arises from an alliance agreement under which JioStar had agreed to sublicense TV broadcasting rights for ICC
e4m Staff May 22, 2026 10:50 AM
Jitender Dabas, CEO of BBDO Group India, speaks to e4m on the impact of AI-led consolidation on the ad industry, effect of rising fuel prices on the broader economy & consumer spending, and much more
Imran Fazal May 22, 2026 8:42 AM
As audiences shift from clicking links to consuming AI-generated answers, the publisher-brand relationship is being redrawn. The attention economy had a name; what replaces it is still taking shape
Anuja Jain May 22, 2026 8:39 AM
Over 43 publishers — including leading news platforms in India — among the world’s 50 biggest English news websites witnessed sharp declines in web traffic, as per Press Gazette-Similarweb data
Kanchan Srivastava May 20, 2026 8:32 AM
Matt Derella is taking on an expanded role, leading LinkedIn Ads and go-to-market for Microsoft Advertising
e4m Staff May 20, 2026 8:25 AM
Previously, he held leadership positions at OYO, Ola (Weddingz.in), Amazon India, Cummins India and Johnson & Johnson (Bangladesh)
e4m Staff May 19, 2026 3:06 PM
Her exit comes less than a year after she was elevated as Head, Advertisement Revenue, Broadcast & Digital
e4m Staff May 18, 2026 8:38 AM
Raghavendra Katte, AVP Media, Jyothy Labs, speaks with Shripad Kulkarni on the 80/20 digital-physical paradox — and why 40% digital sales in premium metro FMCG signals a key transition
Shripad Kulkarni May 16, 2026 9:34 AM
Rao has previously worked with TikTok, Eros International PLC and MissMalini Entertainment Pvt Ltd, among others
e4m Staff May 16, 2026 9:11 AM
Bhattacharya highlighted her role didn’t have any scope for creativity; said she now stands without a title
Neeta Nair and Raaina Jain May 15, 2026 10:25 AM
Ultra-low production costs, AI-led workflows and mobile-first storytelling are turning microdramas into one of the biggest disruptions to India’s streaming economy since OTT itself
Kanchan Srivastava May 15, 2026 8:57 AM
The central question is whether online skill gaming platforms should be taxed at 28% on the entire contest entry amount pooled from users or only on the platform fee retained by operators
Imran Fazal May 15, 2026 8:46 AM
For cable and DTH operators, migration of price-sensitive households to Free Dish reduces the pool of paying subscribers, directly impacting revenues, share stakeholders
Aditi Gupta May 14, 2026 8:52 AM
The cable TV industry is seeking the classification of ALTD services
Imran Fazal May 13, 2026 3:35 PM
Industry executives said the regulator’s eventual recommendations may have far-reaching implications for platform licensing, channel carriage economics, digital advertising and competitive dynamics
Imran Fazal May 13, 2026 3:14 PM
Prior to this, Ruhie Mehra was with Arc Worldwide as Brand Strategy Director
e4m Desk May 13, 2026 12:21 PM
Akshay Chowdhary had been associated with Dharmatic for over six years
e4m Staff May 13, 2026 12:13 PM
Prasar Bharati said operation of the platform does not involve uplinking, downlinking or retransmission of satellite signals, nor participation in the regulated signal distribution chain
e4m Staff May 12, 2026 9:32 AM
Industry experts are unanimous that brands go all out for Mother’s Day because it sits at the intersection of universal emotion, social sharing and purchase intent
Sunidhi Vijay May 12, 2026 8:56 AM
As audiences move seamlessly across OTT, short video, connected TV, gaming, podcasts and commerce platforms, brands can no longer rely solely on traditional high-reach TV slots
Sunidhi Vijay May 11, 2026 9:45 AM
As per data, with 250 million downloads and a $300 million market in its debut year, India’s emerging content category is reshaping how premium advertising inventory is valued
Anuja Jain May 11, 2026 9:27 AM
Lakshmi Kaul has had a long career across India and the UK; till recently she was Senior Vice President at Mott MacDonald
e4m Staff May 11, 2026 8:13 AM
As Debabrata Mukherjee, Managing Director, Lotte India Corporation, turns a year older today, we look at what distinguishes his leadership, & how his career reflects clarity, focus and adaptability
Guest Column: Bhuvan Lall reflects on why Sir David Attenborough remains among the world’s most recognised and trusted voices as the naturalist celebrates his 100th birthday today
Bhuvan Lall May 8, 2026 8:22 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, explores the tension between global marketing frameworks and local realities
Shantomoy Ray May 8, 2026 8:09 AM
VML CEO Babita Baruah rubbishes reports on her exit, calls them 'malicious'
Neeta Nair May 7, 2026 6:46 PM