trend
IndigoMusic

IndigoMusic.com will be a melting pot of music, pop-culture, digital trends and content, specially designed for the Indian millennial

exchange4media Staff Oct 17, 2019 1:20 PM

Boycott

With Dream11 being the latest brand to have faced the boycott trend on social media, experts believe a brand's comeback from negative publicity would depend on its credibility

Shreshtha Verma Oct 17, 2019 8:49 AM

Ad Parody

Indian brands like Durex, TVF, RSVP Movies, Pulse Candy, Bookmyshow, UberEats, Star Movies & Jio Cinema picked up on the trend, while global brands like Hotstar USA & Hotstar Canada also participated

exchange4media Staff Oct 4, 2019 4:55 PM

RelianceTrends

For the initiative, Kaumudi TV created a special Power Break segment for Reliance Trends to communicate the brand promise of #GetThemTalking

exchange4media Staff Aug 30, 2019 5:26 PM

Trends

The Raksha Bandhan campaign by Brave New World has seen the brand’s fanbase commenting with stories and anecdotes

exchange4media Staff Aug 14, 2019 4:58 PM

Kantar

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

zomato

The tweet saw other brands such as Amazon Prime Video, Mobikwik, The Viral Fever, YouTube India, Dabur Hajmola etc. all pitching in with their quirky version of Zomato’s Twitter advice

Shikha Paliwal Jul 9, 2019 8:06 AM

Trends

The ‘Trend Your Luck’ campaign will run through the month on Hotstar, YouTube and Trends’ social media channels

exchange4media Staff Jun 8, 2019 8:25 AM

Eid

Brands like Bata, Ghadi, Max Fashion and Reliance Trends come up with campaigns highlighting brotherhood and camaraderie

exchange4media Staff Jun 5, 2019 8:42 AM

Trends Eid

The ad tells the narrative of a mother who takes every care to ensure that her daughter carries out her duties of fasting and giving to the poor, and how her kindness is returned through her daughter

exchange4media Staff Jun 4, 2019 1:12 PM

Prime Minister Modi

As per data by Indraprastha Institute of Information Technology Delhi, total number of tweets during the 7 phases of polling stood at 1,327,019 retweets, 52,260 quotes, and 366,092 original tweets

Tasmayee Laha Roy May 22, 2019 9:29 AM

cnn

A week of special coverage begins today with a 30-minute programme airing from March 23-25 

exchange4media Staff Mar 18, 2019 1:39 PM

ESP Properties

According to ESP Properties, GroupM’s sports and entertainment marketing agency, ad spends in sports and entertainment marketing are expected to grow and evolve in 2019

exchange4media Staff Feb 26, 2019 6:25 PM

Godrej

In its second edition, the report not only covers food trends but also focuses on restaurant trends, trends in kitchen designs, beverage and desserts as well

exchange4media Staff Jan 30, 2019 12:01 PM

Manika Juneja

Guest Column: Juneja, AVP (Operations), WATConsult says 2019 will be a boon for the businesses who will be agile enough to adapt the digital transformation model

Manika Juneja Jan 21, 2019 9:12 AM

digital

Take a look at what industry experts think will define digital advertising in 2019

Venkata Susmita Biswas Jan 3, 2019 8:33 AM

RECAP

A roundup of the stories that made headlines this week

exchange4media Staff Dec 22, 2018 8:57 AM