trend
Vijendra Katiyar?blur=25

Katiyar experience spans diverse portfolios ranging from sales and thought leadership in cybersecurity to technical consulting across industries

exchange4media Staff Apr 20, 2021 3:01 PM

zirca?blur=25

Zirca Digital Solutions’ whitepaper, ‘Re-start Trends During the Pandemic’, examines key categories to gauge consumer sentiment and to identify how sectors are rebounding

exchange4media Staff Feb 10, 2021 7:14 PM

annual Future 100 report by Wunderman Thompson?blur=25

The one hundred trends are drawn from the culture, technology, travel, branding & marketing, food & drink, beauty, retail, health, business and finance sectors

exchange4media Staff Jan 22, 2021 4:11 PM

e4m-infobip?blur=25

The session witnessed brand experts spelling out how the retail and e-commerce ecosystem will look like in 2021

exchange4media Staff Jan 22, 2021 9:06 AM

radio industry trends 2021?blur=25

Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this year

Noel Dsouza Jan 15, 2021 8:21 AM

ooh trends 2021?blur=25

OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in 2021

Noel Dsouza Jan 13, 2021 8:50 AM

PR and Corp Comm-The year went by?blur=25

exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020

Nafisa Shaheen Dec 31, 2020 9:13 AM

MarketingTrends2021?blur=25

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the year upon us

Misbaah Mansuri Dec 29, 2020 8:48 AM

AnitaKotwaniCarat?blur=25

Guest Column: Marketing must be a win-win for all involved, customers, brands & agencies, says Anita Kotwani, CEO, Carat India

Anita Kotwani Dec 24, 2020 9:11 AM

Aditi Mishra?blur=25

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize

Aditi Mishra Dec 22, 2020 8:55 AM

Priyanka Agrawal?blur=25

Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink Design Studio – Linked by Isobar, highlights how businesses have adapted to the new ways of working

Priyanka Agrawal Dec 18, 2020 8:31 AM

Chaittali Dave, PR Manager, Nucleus PR shares about her win in 40 under 40 list in ‘Next Gen Series’?blur=25

Chaittali Dave, PR Manager, Nucleus PR, shares her thoughts on being in the ‘e4m PR and Corporate Communications 40 under 40’ achievers list, skills required in the prevailing market, and more

Nafisa Shaheen Dec 11, 2020 7:40 AM

Honey Fraud Story?blur=25

Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of which claims of only 5 cases were found true

Misbaah Mansuri Dec 4, 2020 8:47 AM

TV?blur=25

During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place with 26% share 

exchange4media Staff Nov 11, 2020 8:40 AM

PV Sindhu?blur=25

The Olympic silver medallist’s post got 2K retweets and 14.9K likes in two hours of it going live; on Insta it garnered 92K likes in the same span

Noel Dsouza Nov 3, 2020 8:27 AM

Salesforce?blur=25

The Small & Medium Business Trends report says 30% of SMB respondents in India expect business to be as usual post the COVID-19 pandemic

exchange4media Staff Oct 13, 2020 3:03 PM

Covid OOH Ads Return in Mumbai?blur=25

OOH players say the new CSR Covid campaign by MCGM won’t restrict brands from wanting to invest in outdoor media and is a voluntary exercise

Noel Dsouza Sep 23, 2020 8:46 AM

Mobile?blur=25

As per the Global Mobile Consumer Trends Report 2020, India also leads the global average in gaming and fitness apps downloads

Dipali Banka Sep 4, 2020 1:37 PM

OOH in Bangalore post lockdown?blur=25

The use of large format media has been banned in Bengaluru for over two years now. This has left OOH players with only two options to offer to brands: transit and DOOH inventories

Noel Dsouza Sep 1, 2020 9:26 AM