trend
Bright OOH New Sites Mumbai?blur=25

Yogesh Lakhani, CMD, Bright Outdoor Media Pvt.Ltd, says brands in real estate, entertainment and FMCG sectors are likely to invest in the sector

Noel Dsouza Jun 26, 2020 8:55 AM

comscore?blur=25

ComScore tracks four unexpected digital content trends of life during pandemic

Dipali Banka Jun 23, 2020 4:18 PM

Airport Advertising?blur=25

Industry experts believe that although brands may be initially hesitant to advertise after a two-month lull, airport advertisements biz will surely bounce back

Noel Dsouza Jun 3, 2020 8:24 AM

Marketing Post Lockdown?blur=25

Experts share recommendations for brands to improve customer engagement and navigate the uncertain marketing terrain in the new normal

Noel Dsouza May 29, 2020 8:15 AM

OOH?blur=25

Bombay High Court has issued an interim order instructing BMC not to impose licence fee on hoardings for May in wake of the losses suffered by OOH companies during COVID-19 pandemic

Noel Dsouza May 27, 2020 8:39 AM

Ambient Advertising?blur=25

OOH industry experts share their views on ambient DOOH screens gaining prominence once the lockdown relaxes

Noel Dsouza May 25, 2020 8:17 AM

OOH in Post COVID environment?blur=25

OOH leaders discuss the inventories they would bet their money on, the brands that are likely to bounce back on OOH and how the medium will emerge in a post COVID environment

Noel Dsouza May 21, 2020 9:24 AM

Purpose Driven Campaigns Post COVID?blur=25

Marketing experts share their views on how brands should maintain their core principles while conceptualising purpose-led campaigns during the COVID-19 pandemic

Noel Dsouza May 18, 2020 9:04 AM

DOOH COVID-19?blur=25

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

Elon Musk and Grimes?blur=25

Tesla CEO Elon Musk and partner Canadian singer, Grimes named their son X Æ A-12 which created a storm among netizens and left them wondering the correct pronunciation of it

Sanstuti Nath May 11, 2020 9:29 AM

Kartik Radio City?blur=25

Kartik Kalla, Chief Creative Officer, Radio City, shares more on the innovative campaigns that the brand has recently come up with

Noel Dsouza May 8, 2020 11:45 AM

OTT and OOH?blur=25

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

Impact of COVID-19 on OOH?blur=25

OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up

Noel Dsouza Apr 27, 2020 9:07 AM

Moving Walls Logo?blur=25

Srikanth Ramachandran, Group Founder - CEO, Moving Walls, shares insights on how COVID-19 has affected the company and how they plan to tide through these testing times

Noel Dsouza Apr 17, 2020 1:48 PM

ITC Nimyle 'Stay Home Sangeetham'?blur=25

The Trend Music initiative is the first of its kind marathon musical performance that is exclusively digital featuring a fusion of classical music & film classics

exchange4media Staff Apr 14, 2020 11:28 AM

BARC?blur=25

As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise

exchange4media Staff Apr 3, 2020 8:32 AM

Marketing Disruption During COVID-19?blur=25

Industry leaders spell out the different strategies marketers need to venture into during a disruption such as the COVID-19 outbreak

Noel Dsouza Apr 1, 2020 8:42 AM

RFP on Measurement System for OOH?blur=25

A number of OOH leaders came together recently to form a Request for Proposal with regards to formulation and implementation of a measurement system for the industry

Noel Dsouza Mar 20, 2020 8:42 AM

Customer experience?blur=25

The report has surveyed over 13,000 marketing, advertising, ecommerce, creative and IT professionals working for brands & agencies in markets across Asia Pacific, Europe and North America

exchange4media Staff Mar 19, 2020 1:16 PM

Nitin Mantri?blur=25

Guest Column: Nitin Mantri, President ICCO & PRCAI and Group CEO, Avian WE, lists down some of the crucial things that will shape PR in 2020

Nitin Mantri Mar 16, 2020 3:51 PM