trend

Take a look at what industry experts think will define digital advertising in 2019

Venkata Susmita Biswas 03-January-2019

A roundup of the stories that made headlines this week

exchange4media Staff 22-December-2018

From the love for video to the return of creativity and evolving landscape of MarTech—experts share their take on the defining trends of the year

Misbaah Mansuri 18-December-2018

Ashish Trivedi, Country Head of FreakOut talks about how digital medium has been a major source of revenue for the global marketing technology firm in India

Apeksha Mishra 13-September-2018

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Madhuwanti Saha 11-September-2018

Audience in south India consume maximum television throughout the year as visible from the high impressions in Total TV viewership

exchange4media Staff 27-June-2018

While presenting her annual Internet Trends Report 2018, Meeker said, "When you have rising monetization, rising growth and rising data collection, it drives a lot of regulatory scrutiny whether it’s related to data privacy, competition or safety in content."

exchange4media Staff 01-June-2018

exchange4media has tied up with international media intelligence company Meltwater to give weekly in-depth analysis of the online traction of the matches on social media along with insights and trends.

exchange4media Staff 11-April-2018

Criteo recently unveiled the Commerce & Digital Marketing Outlook 2018

exchange4media Staff 26-February-2018

The service will draw primarily on the extensive Warner Bros. library and the Criterion Collection library, as well as other global and local content partners.

exchange4media Staff 19-January-2018

On October 9, two days before the launch of the film, the Delhi government announced a ban on fireworks

exchange4media Staff 18-October-2017

Brands are now looking at achieving substantial marketing objectives with influencer marketing

Venkata Susmita Biswas and Misbaah Mansuri 17-July-2017

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2017

Siddharth Gupta 03-July-2017

According to a survey by SilverPush, consumer durables sector TV ad share fell massively by 83% & settled at a mere 0.956%.

exchange4media Staff 16-January-2017

VR and AR are set to revolutionize the ecommerce industry with a value that is predicted to hit USD 150 bn by 2020.

exchange4media Staff 13-January-2017

As digitisation moves into a new phase in 2017, Surya Narayanan, Head of Business at Hungama Digital Services (HDS) lists out the trends the advertising businesses will have to factor in

Surya Narayanan 10-January-2017

Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017

exchange4media Staff 05-January-2017

Increased mobile web penetration also a key contributor to growth in active social media usage

exchange4media Staff 04-January-2017

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space

Rajiv Dingra 03-January-2017