The digital campaign has been conceived and created by Tilt Brand Solutions

exchange4media Staff May 3, 2019 2:21 PM

This tongue in cheek campaign #ChooserNotLoser has been created by Tilt Brand Solutions and produced by Tilt Studios

exchange4media Staff Apr 17, 2019 8:12 PM

Tilt Brand Solutions has been appointed to conceive & create communication programme for the most awaited sports event in India – the Indian Premier League (IPL)

exchange4media Staff Mar 14, 2019 3:05 PM

Teny will lead team of practitioners responsible for providing holistic solutions to marketing problems

exchange4media Staff Jan 2, 2019 4:20 PM

This partnership will offer content services for brands specifically for social media

exchange4media Staff Nov 27, 2018 12:15 PM

This partnership will see both come together to jointly develop and produce video content which will help brands tell their stories

exchange4media Staff Oct 31, 2018 1:58 PM

Joining Tilt are Shriram Iyer (Chief Creative & Content Officer), Srikanth Sarathy (Chief Operating Officer), Rajiv Chatterjee (Chief Business Officer) and Kedar Teny (Chief Strategy Officer)

exchange4media Staff Sep 18, 2018 2:55 PM

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017

exchange4media Staff Feb 9, 2017 9:07 AM

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

exchange4media Staff Jan 19, 2017 8:00 AM

Comedy Central has said that it will host anexclusive screening of the upcoming episode of popular television series Suits in Mumbai, 12 hours before its international airing.

exchange4media Staff Jan 25, 2016 6:12 PM

Once you start to uncover costs & risks, you realise that there is tremendous amount of value that the customer is willing to pay that we neglect because of our focus solely on the product, said Prof Dawar in a special interaction with Vikram Sakhuja, Global CEO, Maxus

Abhinav Trivedi Dec 24, 2013 8:15 AM

Renowned marketing strategy expert Prof Niraj Dawar emphasises on 'tilting' or moving away from 'product-centric' functioning to 'customer-centric' functioning for better results

Manasa Mantha Dec 20, 2013 9:27 AM

Industry experts stress that it is time to focus on qualitative marketshare rather than quantitative & that marketers need to understand how the Indian consumer is changing

Abhinna Shreshtha Dec 20, 2013 9:02 AM