GoDaddy tells women entrepreneurs to 'Become Visible'
The campaign has been developed and conceptualized by Tilt Brand Solutions
GoDaddy has launched a new campaign focusing on the benefits of creating an online presence to make business ‘visible’ around the globe, irrespective of the size and the location. The campaign strives to inspire and empower more women entrepreneurs to go online and make opportunities more inclusive.
The TVC focuses on the need of businesses having an online presence, highlighting how GoDaddy is a one-stop solution and a leading provider of online tools and solutions for small businesses. The campaign further reiterates GoDaddy's mission to give the customers the tools, insights and the people to transform their ideas and personal initiative into success.
Speaking on the India marketing campaign, Nikhil Arora, V.P. & M.D, GoDaddy India, said, “At GoDaddy, we aim to bring small, micro, and medium businesses across India, online. With rapid digitization, we encourage business owners to think about new avenues to be seen by consumers as they build a website and create an online presence for their business. The campaign is our way of raising awareness with India’s SMBs and MSMEs to make the most out of having an online presence. We want to encourage women entrepreneurs to take the plunge with entrepreneurship and make an impact in their local area and around the world. At GoDaddy we aim to uplift the spirits of entrepreneurship and helps them to create, grow and manage their businesses with the help of our online tools and services .”
The quirky ad has been shot in a Tier-3 town local market set up, resonating with small and medium businesses. Developed and conceptualized by Mumbai-based creative agency Tilt Brand Solutions, the campaign has been rolled out in seven local Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil, and Telugu, and will be showcased across media platforms such as TV, FOS, Display, OLV, Social & PR.
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