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Gazal Maheshwari Appointed Vice President at Madison World?blur=25

Prior to this, she was Senior Director - LCS Digital Sales with Jiostar

e4m Desk 8 minutes ago

MIB clears ambiguity over PSA films, allows separate 2-minute windows for Centre, states?blur=25

The MIB has also reiterated the time slots during which PSA films can be shown in cinemas

e4m Staff 9 minutes ago

Ashraf Engineer Joins Blue Buzz?blur=25

At Blue Buzz, Ashraf will focus on strengthening the firm’s strategic advisory offering

e4m Staff 9 minutes ago

Ratnesh Pandey Named VP of Marketing at Schneider Electric India?blur=25

Pandey brings more than 17 years of experience across brand management, digital transformation, strategic marketing and communications

e4m Staff 53 minutes ago

Tarun Singh Elevated to AVP of Sales & Marketing at Max Healthcare?blur=25

Singh joined Max Healthcare in 2023 as General Manager - Sales & Marketing

e4m Desk 1 hour ago

Abhishek Marwah Joins Medanta Labs as DGM - Head of Marketing?blur=25

He was previously serving as AGM - Product Marketing at Pathkind Labs

e4m Desk 1 hour ago

Amith Patalay Joins LatentView Analytics as Head of Europe & UKI?blur=25

Prior to joining LatentView Analytics, Patalay spent nearly two decades at Infosys

e4m Desk 2 hours ago

Shweta Dogra Promoted to Marketing Director for Lysol at Reckitt?blur=25

Prior to her elevation, Shweta served as the Global Senior Brand Director, Lysol

e4m Desk 2 hours ago

Shveta Arya Appointed Group Chief Strategy Officer at Mahindra Group?blur=25

She will report to Dr. Anish Shah, Group CEO & MD, Mahindra Group

e4m Staff 2 hours ago

Brands Shift Focus to Owned Media Amid Rising Customer Acquisition Costs?blur=25

Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too

Sunidhi Vijay 3 hours ago

The Digital Media Salesperson, Reinvented?blur=25

Guest Column: Senior business leader Taranjeet Singh on how AI is reshaping media sales in India, from automating operational tasks to valuing human judgement and relationships

Taranjeet Singh 3 hours ago

Understanding Commerce Media: The Future of Advertising in India?blur=25

The clearest point of agreement among industry executives is that commerce media is broader than retail media

Shantanu David 3 hours ago

The Odyssey?blur=25

Rajeev Beotra takes a witty look at Christopher Nolan’s ‘The Odyssey’, unpacking the epic’s mythology, larger-than-life characters and the director’s penchant for complex storytelling

Rajeev Beotra 3 hours ago

India's Media Industry Faces Major Layoffs Amid Transformation?blur=25

More than 1,000 media jobs are estimated to have been lost in 2026 as weak economics, AI and restructuring remake Indian newsrooms

Tasmayee Laha Roy 3 hours ago

OTT?blur=25

For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation

Imran Fazal 3 hours ago

Rupal Singh Chauhan Takes Charge as Head of Marketing for Biolage at L’Oréal India?blur=25

She was previously serving as Senior Marketing Manager for Kérastase

e4m Desk 4 hours ago

Neeraj Roy of Hungama Digital Inducted into IAA Hall of Fame?blur=25

Neeraj Roy is Managing Director and CEO of Hungama Digital Media Entertainment

Debolina Datta Aug 8, 2026 10:38 AM

Advertising Agencies Embrace Rebranding in the AI Era?blur=25

As AI transforms the advertising landscape, agencies like TBWA are rebranding to signal their evolution and commitment to innovative solutions for clients.

e4m Staff Aug 8, 2026 9:37 AM

This Week's Ads: Celebrating Nostalgia and Sibling Bonds?blur=25

Our take on this week’s campaigns and a spotlight on fresh ways to turn familiar cultural cues into brand stories

Aryendra Khan Aug 8, 2026 9:36 AM

Dentsu Wins TVS Motor's Media Account Amid Digital Shift?blur=25

As per sources, the digital business account could be worth nearly Rs 80 crore to Rs 100 crore

e4m Staff Aug 8, 2026 9:04 AM

Shweta Jain Takes Helm as Managing Director at Proximo Spirits?blur=25

Jain was earlier Chief Marketing and Sales Officer with The Leela Palaces, Hotels and Resorts

e4m Desk Aug 8, 2026 8:49 AM

Titan Company Reports 63% Surge in Q1 Profit to ₹1,777 Crore?blur=25

The company's net profit has also increased nearly 51% from the previous quarter

e4m Staff Aug 8, 2026 8:39 AM

Amit Bhalerao Joins Schaeffler India as New COO?blur=25

Amit Bhalerao brings over two decades of global manufacturing leadership

e4m Staff Aug 7, 2026 6:23 PM

Reliance Digital Brings Digital India Sale Crazy Offers?blur=25

Enjoy exciting Independence Sale Offers with exchange bonuses up to ₹10,000, savings up to ₹30,000 through bank cards, paper finance & UPI, flat 50% off on the second product

NATIVE CONTENT Aug 7, 2026 6:14 PM

Uttam Bharat: The New Frontier for Premium Consumer Growth in India?blur=25

With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time

NATIVE CONTENT Aug 7, 2026 5:40 PM

ICC?blur=25

According to a report by TAM Sports, the top five advertisers together accounted for 55% of total advertising volumes in 2026, compared with 48% in the previous tournament

e4m Staff Aug 7, 2026 3:36 PM

PIB Fact Check Unit?blur=25

Panel urged close coordination between MIB, MeitY and other ministries to develop legal and technological mechanisms for identifying and prosecuting those responsible for AI-generated fake news

Imran Fazal Aug 7, 2026 2:27 PM

Aanandita Bhatnagar?blur=25

At Capital One India, she will focus on strengthening the brand’s regional narrative, employer brand and corporate communications agenda as the company continues to expand its presence in the market

e4m Staff Aug 7, 2026 2:23 PM

Parliament Pushes for Unified Live Event Regulations Across India?blur=25

Alongside the digital portal, the Ministry informed the panel that it had finalised a Model Executive Order and Standard Operating Procedure after consultations with industry stakeholders

Imran Fazal Aug 7, 2026 1:24 PM

Ria Kapoor?blur=25

In her new role, Kapoor will oversee strategic planning, media relations, brand reputation, crisis communication, celebrity and influencer partnerships, and integrated campaign development

e4m Staff Aug 7, 2026 12:11 PM

Skye Anderson Takes the Helm as President of McDonald's USA?blur=25

Anderson succeeds Joe Erlinger, who has decided to leave the Company after more than two decades with McDonald's

e4m Staff Aug 7, 2026 11:30 AM

Niti Uttam Joins Reliance Brands to Lead Armani Exchange Marketing?blur=25

Prior to this, Niti Uttam was with Forever New Apparels Private Limited as Assistant Vice President - Marketing

e4m Desk Aug 7, 2026 11:22 AM

UK Greenlights Paramount Skydance's Acquisition of Warner Bros. Discovery?blur=25

Separately, Paramount has entered into a deed of covenant and undertaking with the UK Department for Digital, Culture, Media and Sport

e4m Staff Aug 7, 2026 11:09 AM

Brands Shift Focus to Independent Artists for Authentic Marketing?blur=25

Consumers are getting sceptical of conventional advertising and artist collabs help build long-term cultural partnerships that have the power to build and sustain trust, say marketers

Sandhi Sarun Aug 7, 2026 9:30 AM

Britannia Reports 14% Profit Growth to Rs 591 Crore in Q1?blur=25

Consolidated net sales for the quarter rose 9.5 per cent to Rs 4,964 crore

e4m Staff Aug 7, 2026 9:30 AM

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how micro dramas enable brands to become part of the story, rather than interrupting it like traditional advertising

Ganapathy Viswanathan Aug 7, 2026 9:17 AM

Reliance Retail Ventures Limited x Furrl?blur=25

Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms

e4m Staff Aug 7, 2026 8:32 AM

Nazara?blur=25

Bluetile and BestPlay founders and senior leadership to collectively invest Rs 733.5 crore in Nazara equity at Rs 306 per share

e4m Staff Aug 7, 2026 8:16 AM

Ranabir Bose Returns to Aditya Birla Capital as Marketing Head?blur=25

Prior to this, Ranabir Bose served as Head of Marketing at Aditya Birla Sun Life Mutual Fund (ABSLMF)

e4m Desk Aug 6, 2026 7:37 PM

Priyanka Thakkar Appointed Principal at V3 Ventures?blur=25

In her LinkedIn post, Thakkar said that her curiosity has always been driven by the consumer sector and that she is looking forward to the next phase of her career at V3 Ventures

e4m Desk Aug 6, 2026 7:12 PM

Foxhog?blur=25

Founded by Kolkata-based entrepreneurs Anshuk and Saswat, Amigo aims to make freshly prepared, quality food more affordable and accessible for customers at home

e4m Staff Aug 6, 2026 5:27 PM

Hansveen Kaur Joins Vikram Solar as Head of Marketing?blur=25

She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness

e4m Staff Aug 6, 2026 4:28 PM

Nilesh Kotalwar Promoted to Chief Marketing Officer at Honasa Consumer?blur=25

Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue

e4m Staff Aug 6, 2026 3:40 PM

Truecaller Pulse?blur=25

A new category of consumer intelligence that turns real-time declared choice into activation-ready audiences, at a scale few platforms can match

e4m Staff Aug 6, 2026 2:58 PM

Kanika Resigns from Cheil X After Brief Leadership Tenure?blur=25

Her departure comes just months after Cheil X announced an internal leadership reshuffle that elevated her from the role of VP to Head of its Delhi operations

e4m Staff Aug 6, 2026 2:37 PM

Bajaj Electricals Welcomes Krishnan Sundaram as Chief Growth Officer?blur=25

Sundaram joins Bajaj Electricals from Vini Cosmetics, where he served as CEO

e4m Staff Aug 6, 2026 2:29 PM

Rahul Jain Appointed Senior Adviser to India’s IMF Executive Director?blur=25

Jain currently serves as Joint Secretary in the Ministry of Corporate Affairs

e4m Staff Aug 6, 2026 1:13 PM