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How algorithms are reshaping retail curation, personalisation and discovery, and why human taste and judgement remain critical in an AI-driven shopping ecosystem.
Nikita Malhotra Sep 18, 2026 4:48 PM
The executive move consolidates leadership across South Asia and 28 Middle Eastern markets
e4m Staff Sep 18, 2026 2:55 PM
The matter was discussed at the Tata Sons Board meeting chaired by Noel N Tata
e4m Staff Sep 18, 2026 12:16 PM
The proposal deals with two-tranche purchase of Tata Sons shares held by Sterling Investments and Cyrus Investments
e4m Staff Sep 18, 2026 12:05 PM
From building Unilever’s businesses to mentoring the next generation of companies, Rohit Jawa’s nearly four-decade career reflects a remarkable legacy of innovation, growth and reinvention
e4m Staff Sep 18, 2026 11:46 AM
As Varun Mathur, Co-founder of Connekkt Media, recently celebrated his birthday, we look back at his journey across sports, entertainment, film production and media entrepreneurship
e4m Staff Sep 18, 2026 10:24 AM
The proposed combination covers Rajasthan Royals in India, Paarl Royals in South Africa and Barbados Royals in Barbados
e4m Staff Sep 18, 2026 10:15 AM
Anto Joseph has stepped down as Resident Editor of The New Indian Express (Tamil Nadu) after a stint of over 5 years; TNIE’s business paper is expected to launch by November
e4m Staff Sep 18, 2026 10:06 AM
Industry observers say Gen Z does not necessarily need another polished brand message and will remember the brand that allowed itself to become part of a joke
Shalinee Mishra Sep 18, 2026 9:40 AM
The two-year mandate covers content creation, campaign management, moderation, video production, response management and analytics across major social media platforms
Tasmayee Laha Roy Sep 18, 2026 9:37 AM
Deepu Bansal, Uttam Prakash Agarwal, P.V Ramana Murthy and Shishir Babubhai Desai appointed as Independent Directors; and Saurav Adhikari as Non-Executive Director on the Board
e4m Staff Sep 18, 2026 9:30 AM
Ad fraud is no longer the only worry. As festive CPMs rise and audiences fragment across screens, marketers are looking at another source of wasted spend: repeated exposure
Sandhi Sarun Sep 18, 2026 9:24 AM
Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines why earning consumer attention, not simply capturing it, is the new rule of engagement
Shantomoy Ray Sep 18, 2026 9:01 AM
Brands are using unexpected collabs to trigger conversations, reach and social amplification; industry experts say while it is a smart marketing move the need is to start meaningful associations
Sandhi Sarun Sep 18, 2026 8:54 AM
As assistants begin combining intent, recommendations, advertising and commerce inside the same interface, conversational AI could add a new layer to the walled-garden model
Shantanu David Sep 18, 2026 8:42 AM
Guest Column: Gour Gupta, Chairman of Tribes, writes that Brand Modi’s 25-year journey shows how consistency, storytelling and technology can sustain a powerful public identity
Gour Gupta Sep 18, 2026 8:12 AM
As Vikram Tanna, CEO of Eros Universe and Eros Now, recently celebrated his birthday, we look back at his journey spanning
e4m Staff Sep 17, 2026 10:14 PM
Why international law cannot legitimise a regime built upon the systematic exclusion of women
Rajlaxmi Singh Sep 17, 2026 7:31 PM
Guest Column: Niraj Ruparel, Creative Tech Lead – WPP / WPP Media India, recounts his meeting with Narendra Modi, and how the meeting influenced him in the years to come
Niraj Ruparel Sep 17, 2026 6:09 PM
Mordani has 19 years of experience in television journalism and has earlier worked with India Today, CNN-News18, Times Now and NewsX
e4m Staff Sep 17, 2026 6:02 PM
A new report brought out by Bharat Lab and Rediffusion explores how everyday Indian behaviours can shape consumer understanding and brand strategy
e4m Staff Sep 17, 2026 5:57 PM
Media and marketing veteran Shubhranshu Singh writes on NDTV’s decision to drop 24x7 from their logo, and the philosophy of ‘When It Really Matters’
Shubhranshu Singh Sep 17, 2026 5:48 PM
In this edition of e4m’s ‘Too Young to Start?’ series, Shiva Bhavani, Founder & CEO, Wing Communications, on building an independent agency around speed, specialisation and high-growth brands
Ritika Upmanyu Sep 17, 2026 5:48 PM
Noel Tata said a decision on the chairmanship could be ‘open to serious legal challenge’ if it was found to have been taken while Chandrasekaran’s position as a director remained unresolved
e4m Staff Sep 17, 2026 5:08 PM
The Trusts have said the resolution passed despite Noel Tata's opposition was legally void under Tata Sons' Articles of Association
e4m Staff Sep 17, 2026 5:03 PM
Guest Column: Carol Goyal, CEO of Aesthetic Intelligence Lab, writes about ‘Pinterest parenting’ peer pressure and kids being shamed by peers accustomed to highly styled, Instagram-worthy bento boxes
Carol Goyal Sep 17, 2026 4:36 PM
Aditi Bhandari was earlier AVP-Marketing at Firstsource Solutions, which is an RP-Sanjiv Goenka Group company
As per news reports, Chandrasekaran’s term has been extended in the wake of the listing of the group holding company
Desi Disruptors by Vispy Doctor and Vikrant Pande is a highly readable account of how some of India's most iconic brands were built, nurtured & turned into market leaders, writes Ganapathy Viswanathan
Ganapathy Viswanathan Sep 17, 2026 2:59 PM
Guest Column: Veteran journalist Alok Mehta writes why Brand Modi is a story of political communication, organisation, media relationships, technology & the ability to continuously renew a personality
Alok Mehta Sep 17, 2026 2:26 PM
As our Hon. Prime Minister Narendra Modi turns 76, explore how his unique communication strategies have shaped India's political landscape and what it reveals about leadership, trust and reputation
Ritika Upmanyu Sep 17, 2026 1:51 PM
Agrawal has more than two decades of leadership experience across BFSI, Infrastructure, Fintech and Manufacturing
e4m Staff Sep 17, 2026 1:49 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes that AI is only as powerful as its user, with human judgement & creativity shaping how effectively it is used
Ganapathy Viswanathan Sep 17, 2026 11:42 AM
The shift was a key theme at “The Festive Surge: Winning India’s Billion Shoppers,” an exclusive closed-door leadership roundtable hosted by e4m with Branch Discovery
e4m Staff Sep 17, 2026 11:12 AM
At e4m D2C Summit 5.0, the Head of Mid Market Sales at Google India laid out a three-pronged playbook for brands chasing a share of India's ₹1.2 lakh crore festive season
e4m Staff Sep 17, 2026 9:45 AM
By barring rivals from advertising competing image and voice tools as it launches similar products, OpenAI has drawn a competitive line that could raise questions for the wider AI industry
Shantanu David Sep 17, 2026 9:06 AM
The development comes as Dentsu works to restore normalcy following the searches
Imran Fazal Sep 17, 2026 9:05 AM
For marketers and industry heads, Narendra Modi’s evolving social-media strategy offers a case study in how established personalities can adapt to a creator-led digital environment
Shalinee Mishra Sep 17, 2026 8:06 AM
Under the proposal, children below 13 would be barred from social media, while those aged 13 and 14 would be permitted to use restricted “mini accounts” under parental supervision
e4m Staff Sep 16, 2026 8:30 PM
At the advertiser level, Maruti Suzuki India retained the top position on radio during January-July 2026
e4m Staff Sep 16, 2026 5:31 PM
In his new role, he will lead strategic media engagement, thought leadership and corporate storytelling, with a focus on strengthening Eaton's brand and reputation in the Indian market
e4m Staff Sep 16, 2026 5:25 PM
She will work closely with the leadership team to build consistent narratives around K2 Infragen’s business growth, project capabilities, execution philosophy and long-term institutional vision
e4m Staff Sep 16, 2026 4:38 PM
His departure comes close on the heels of Campbell Wilson’s exit from Air India
e4m Staff Sep 16, 2026 4:25 PM