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Sai Vaidya?blur=25

Prior to this, Vaidya was associated with The St. Regis Mumbai as Senior Manager - Marketing and Communications

e4m Staff Aug 31, 2026 11:29 AM

Anisha Sharma Appointed Head of Marketing at Aditya Birla New Age Hospitality?blur=25

Before joining Aditya Birla New Age Hospitality, Sharma was with Tata CLiQ Fashion

e4m Staff Aug 26, 2026 2:45 PM

Wooster & Jeeves on Spider-Man, Superheroes and the Next 007?blur=25

An affectionate contemporary homage by Rajeev Beotra to P. G. Wodehouse and his immortal creations, Bertie Wooster and Jeeves

Rajeev Beotra Aug 21, 2026 8:23 AM

Pitch BrandTalk– Rohit Dogra, CEO - Matches & Agarbatti Division, ITC?blur=25

Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume

Simran Sabherwal Aug 14, 2026 8:43 AM

Bikram Basu Promoted to Vice Chairman at ABD Maestro?blur=25

Continuing as ABDL Group Chief Marketing and Innovation Officer, Basu will oversee ABD Maestro’s operations while driving marketing and innovation across both businesses

e4m Staff Aug 11, 2026 11:10 AM

Catch's Successful Three-Season Partnership with Laughter Chefs?blur=25

Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes

NATIVE CONTENT Aug 10, 2026 3:31 PM

Tarun Singh Elevated to AVP of Sales & Marketing at Max Healthcare?blur=25

Singh joined Max Healthcare in 2023 as General Manager - Sales & Marketing

e4m Desk Aug 10, 2026 11:23 AM

Shweta Jain Takes Helm as Managing Director at Proximo Spirits?blur=25

Jain was earlier Chief Marketing and Sales Officer with The Leela Palaces, Hotels and Resorts

e4m Desk Aug 8, 2026 8:49 AM

Uttam Bharat: The New Frontier for Premium Consumer Growth in India?blur=25

With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time

NATIVE CONTENT Aug 7, 2026 5:40 PM

Manish Kumar?blur=25

Prior to joining AIPL, Manish Kumar served as Assistant General Manager at SpiceJet, where he spent nearly nine years

e4m Staff Aug 6, 2026 11:32 AM

Punt Creative Secures Communication Role for PizzaExpress India?blur=25

Punt Creative will also lead PizzaExpress India's digital strategy - social media, content and integrated campaign development

e4m Staff Aug 6, 2026 10:23 AM

Spider-Man: Brand New Day?blur=25

From billion-dollar campaigns to decades-long brand associations, brand experts decode why some collaborations outlast the movies that spawned them

Sandhi Sarun Aug 3, 2026 9:03 AM

Ogilvy Secures Creative Mandate for Select Diageo Brands?blur=25

Diageo has historically worked with multiple creative agencies across its global and Indian businesses

Imran Fazal Aug 3, 2026 8:48 AM

PR Professionals?blur=25

PR Professionals will lead the company's corp comm strategy, strengthening its corporate brand, enhancing leadership visibility, and amplifying its vision of redefining hospitality

e4m Staff Jul 30, 2026 11:58 AM

beverages?blur=25

From jeera soda to mahua spirits, flavours once dismissed as too local to scale are becoming the most compelling growth strategy as brands chase differentiation in an increasingly crowded market

Anuja Jain Jul 30, 2026 8:59 AM

CASHurDRIVE?blur=25

The campaign reflects the growing role of experiential Out-of-Home media in creating meaningful consumer engagement

e4m Staff Jul 29, 2026 4:00 PM

United Spirits Boosts Craft Spirits Portfolio with Nuvola Stake?blur=25

The company subscribed to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares as part of the investment

e4m Staff Jul 29, 2026 1:19 PM

Vijayta Nikhil Raheja Takes Charge as CEO of K Raheja Group?blur=25

She was the Group’s Chief Operating Officer since 2020

e4m Staff Jul 29, 2026 12:37 PM

Remembering Chuck Russell: A Hollywood Visionary and Friend?blur=25

Author and historian Bhuvan Lall shares memories of his friendship and deep association with American film director and screenwriter Chuck Russell who passed away recently

Bhuvan Lall Jul 27, 2026 8:47 AM

Sir Garry Sobers?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, shares how Sir Garry Sobers’ influence flowed naturally from competence, integrity, courage and an unwavering love for the game

Ganapathy Viswanathan Jul 20, 2026 8:25 AM

Luxury Brands Embrace Football: A New Era of Aspirational Marketing?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch

Ganapathy Viswanathan Jul 17, 2026 9:15 AM

United Spirits Boosts Ad Spend by 16% to Rs 1,295 Crore in FY26?blur=25

USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26

e4m Staff Jul 15, 2026 10:02 AM

Manoj Kumar Takes Charge as Director of Finance at JW Marriott Mussoorie?blur=25

He served as part of the hotel's finance leadership between September 2018 and December 2021

e4m Staff Jul 14, 2026 2:29 PM

Atul Hegde?blur=25

Anup Kumar reflects on Atul Hegde’s leadership, mentorship and vision in a tribute honouring his legacy

e4m Staff Jul 13, 2026 10:03 AM

Yesudas S Pillai?blur=25

Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences

e4m Staff Jul 11, 2026 5:00 PM

Brands Embrace Unique Creators for Authentic Engagement?blur=25

Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal

Shalinee Mishra Jul 11, 2026 8:41 AM

Inspira Global Acquires Control of Burger King Operator in India?blur=25

Restaurant Brands Asia Limited is the operator of Burger King in India and Burger King and Popeyes in Indonesia

e4m Staff Jul 8, 2026 8:10 AM

Celebrating MS Dhoni: A Timeless Leader in Indian Cricket?blur=25

Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans

e4m Desk Jul 7, 2026 12:48 PM

Remembering Atul Hegde: A Pioneer in Digital Marketing?blur=25

Gour Gupta, Chairman and Managing Director of Tribes Communications, remembers Atul Hegde for his contributions to the country’s digital sector

e4m Staff Jul 7, 2026 12:17 PM

Vaibhav Patel Takes Charge as Head of Branding at Talod Foods?blur=25

Prior to this, Vaibhav Patel was with Texspin Bearings as Manager - Branding, Communication & PR

e4m Desk Jul 7, 2026 11:46 AM

Shagun Sethi Joins JW Marriott Phuket as Sales & Marketing Director?blur=25

Shagun Sethi has over two decades of distinguished experience in the hospitality industry

e4m Desk Jul 7, 2026 11:40 AM

Swati Thakur Takes Charge as General Manager at The Leela Mumbai?blur=25

Thakur has an experience of over two decades in the luxury hospitality industry

e4m Desk Jul 6, 2026 12:40 PM

Spiderman Messy?blur=25

Sitars to spleens, buffaloes to Barcelona: this week's ads prove brands will chase any story that sticks

Aryendra Khan Jul 4, 2026 8:34 AM

Comcast Spins Off NBCUniversal and Sky as Independent Companies?blur=25

While Mike Cavanagh will be the CEO of NBCUniversal, Comcast’s former CFO Michael Angelakis to be CEO of Comcast

e4m Staff Jun 30, 2026 11:56 AM

Ruchika Pandit?blur=25

Pandit will lead the company's corporate communications, public relations, brand strategy, content, and reputation management across ASPHL's portfolio

e4m Staff Jun 29, 2026 10:00 AM

Subhash Chandra Launches Season 3 of 'SACH' Talk Show?blur=25

The new season will premiere on June 28 and air every Sunday at 10pm

e4m Staff Jun 25, 2026 7:03 PM

How Brands Can Leverage the Blue Lock Strategy for Success?blur=25

Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock

Sandeep Goyal Jun 25, 2026 8:49 AM

Celebrating 10 Years of Excellence at Indian Hospitality Summit 2026?blur=25

BW HOTELIER Indian Hospitality Summit & Awards 2026 marks its landmark 10th edition

e4m Staff Jun 24, 2026 11:45 AM

Kartikeya Singh Joins Lemon Tree Hotels as Chief Digital Officer?blur=25

Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company

e4m Staff Jun 17, 2026 12:34 PM

Chalet Hotels x Burson?blur=25

Burson will strengthen CHL’s presence and positioning across business, financial and strategic platforms

e4m Staff Jun 12, 2026 2:48 PM

Vishwajeet Singh Appointed Director of Sales & Marketing at JW Marriott?blur=25

Vishwajeet Singh brings over 16 years of experience across sales, marketing, business development, and customer relationship management

e4m Staff Jun 11, 2026 1:53 PM

The Evolution of Loyalty Programs: From Rewards to Relationships?blur=25

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM

Pernod Ricard India Launches Creative Agency Pitch to Boost Branding?blur=25

Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)

Imran Fazal Jun 9, 2026 9:10 AM

Fashion Brands Rethink Summer Sales with Emotional Storytelling?blur=25

Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers

Shalinee Mishra Jun 8, 2026 9:14 AM

Kalli Purie?blur=25

She emphasized that while algorithms are designed to maximize engagement and profits, newsrooms operate on values such as moderation, calibration, and editorial judgment

e4m Staff Jun 5, 2026 3:39 PM

Arun Samuel: Inspiring Entrepreneurial Journey of Resilience and Growth?blur=25

Arun Samuel, Chairman and Managing Director of the Wings Group of Companies, leads a diversified business conglomerate with a presence across multiple sectors and international markets

e4m Staff May 30, 2026 3:56 PM