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Luxury Brands Embrace Football: A New Era of Aspirational Marketing?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch

Ganapathy Viswanathan Jul 17, 2026 9:15 AM

United Spirits Boosts Ad Spend by 16% to Rs 1,295 Crore in FY26?blur=25

USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26

e4m Staff Jul 15, 2026 10:02 AM

Manoj Kumar Takes Charge as Director of Finance at JW Marriott Mussoorie?blur=25

He served as part of the hotel's finance leadership between September 2018 and December 2021

e4m Staff Jul 14, 2026 2:29 PM

Atul Hegde?blur=25

Anup Kumar reflects on Atul Hegde’s leadership, mentorship and vision in a tribute honouring his legacy

e4m Staff Jul 13, 2026 10:03 AM

Yesudas S Pillai?blur=25

Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences

e4m Staff Jul 11, 2026 5:00 PM

Brands Embrace Unique Creators for Authentic Engagement?blur=25

Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal

Shalinee Mishra Jul 11, 2026 8:41 AM

Inspira Global Acquires Control of Burger King Operator in India?blur=25

Restaurant Brands Asia Limited is the operator of Burger King in India and Burger King and Popeyes in Indonesia

e4m Staff Jul 8, 2026 8:10 AM

Celebrating MS Dhoni: A Timeless Leader in Indian Cricket?blur=25

Despite stepping away from international cricket, Dhoni continues to remain a favourite with brands because of his connect with fans

e4m Desk Jul 7, 2026 12:48 PM

Remembering Atul Hegde: A Pioneer in Digital Marketing?blur=25

Gour Gupta, Chairman and Managing Director of Tribes Communications, remembers Atul Hegde for his contributions to the country’s digital sector

e4m Staff Jul 7, 2026 12:17 PM

Vaibhav Patel Takes Charge as Head of Branding at Talod Foods?blur=25

Prior to this, Vaibhav Patel was with Texspin Bearings as Manager - Branding, Communication & PR

e4m Desk Jul 7, 2026 11:46 AM

Shagun Sethi Joins JW Marriott Phuket as Sales & Marketing Director?blur=25

Shagun Sethi has over two decades of distinguished experience in the hospitality industry

e4m Desk Jul 7, 2026 11:40 AM

Swati Thakur Takes Charge as General Manager at The Leela Mumbai?blur=25

Thakur has an experience of over two decades in the luxury hospitality industry

e4m Desk Jul 6, 2026 12:40 PM

Spiderman Messy?blur=25

Sitars to spleens, buffaloes to Barcelona: this week's ads prove brands will chase any story that sticks

Aryendra Khan Jul 4, 2026 8:34 AM

Comcast Spins Off NBCUniversal and Sky as Independent Companies?blur=25

While Mike Cavanagh will be the CEO of NBCUniversal, Comcast’s former CFO Michael Angelakis to be CEO of Comcast

e4m Staff Jun 30, 2026 11:56 AM

Ruchika Pandit?blur=25

Pandit will lead the company's corporate communications, public relations, brand strategy, content, and reputation management across ASPHL's portfolio

e4m Staff Jun 29, 2026 10:00 AM

Subhash Chandra Launches Season 3 of 'SACH' Talk Show?blur=25

The new season will premiere on June 28 and air every Sunday at 10pm

e4m Staff Jun 25, 2026 7:03 PM

How Brands Can Leverage the Blue Lock Strategy for Success?blur=25

Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock

Sandeep Goyal Jun 25, 2026 8:49 AM

Celebrating 10 Years of Excellence at Indian Hospitality Summit 2026?blur=25

BW HOTELIER Indian Hospitality Summit & Awards 2026 marks its landmark 10th edition

e4m Staff Jun 24, 2026 11:45 AM

Kartikeya Singh Joins Lemon Tree Hotels as Chief Digital Officer?blur=25

Prior to this role, Singh was CIO - India & South West Asia at The Coca-Cola Company

e4m Staff Jun 17, 2026 12:34 PM

Chalet Hotels x Burson?blur=25

Burson will strengthen CHL’s presence and positioning across business, financial and strategic platforms

e4m Staff Jun 12, 2026 2:48 PM

Vishwajeet Singh Appointed Director of Sales & Marketing at JW Marriott?blur=25

Vishwajeet Singh brings over 16 years of experience across sales, marketing, business development, and customer relationship management

e4m Staff Jun 11, 2026 1:53 PM

The Evolution of Loyalty Programs: From Rewards to Relationships?blur=25

Guest Column: Ganapathy Viswanathan writes consumers want to feel connected to brands in a more personal way and why reward points alone are no longer enough to create long-term loyalty

Ganapathy Viswanathan Jun 9, 2026 9:17 AM

Pernod Ricard India Launches Creative Agency Pitch to Boost Branding?blur=25

Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)

Imran Fazal Jun 9, 2026 9:10 AM

Fashion Brands Rethink Summer Sales with Emotional Storytelling?blur=25

Changing consumer discovery patterns have led brands to optimise products around occasions & end-use scenarios, going beyond seasonal promotions to storytelling & creator ecosystems, say marketers

Shalinee Mishra Jun 8, 2026 9:14 AM

Kalli Purie?blur=25

She emphasized that while algorithms are designed to maximize engagement and profits, newsrooms operate on values such as moderation, calibration, and editorial judgment

e4m Staff Jun 5, 2026 3:39 PM

Arun Samuel: Inspiring Entrepreneurial Journey of Resilience and Growth?blur=25

Arun Samuel, Chairman and Managing Director of the Wings Group of Companies, leads a diversified business conglomerate with a presence across multiple sectors and international markets

e4m Staff May 30, 2026 3:56 PM

Vikrant Vohra Takes Over as KFC CEO at Sapphire Foods?blur=25

Vohra is currently Executive Vice President and Chief Executive Officer of the Pizza Hut business at Sapphire Foods

e4m Desk May 30, 2026 10:52 AM

Dr Annurag Batra, Prime Minister Narendra Modi, aspirational India?blur=25

Dr Annurag Batra tracks Prime Minister Narendra Modi’s journey from Gujarat to the national stage & how he is the face of a new and aspirational India

Dr Annurag Batra May 20, 2026 1:06 PM

Grihshobha Inspire Awards 2026?blur=25

The event honoured women whose journeys have transformed industries, challenged conventions, and inspired meaningful social change

e4m Staff May 16, 2026 11:49 AM

United Spirits?blur=25

United Spirits reported revenue from operations of Rs 6,855 crore in Q4 FY26

e4m Staff May 15, 2026 10:03 AM

Michael Schäffner appointed Chief Sales Officer at Duetto?blur=25

Previously Senior Vice President of Global Sales, Schäffner will now lead Duetto’s global commercial organization

e4m Staff May 6, 2026 2:58 PM

Narendra Modi and Mamata Banerjee representing changing political dynamics in West Bengal?blur=25

The BJP’s growth in Bengal and Narendra Modi’s increasing acceptance among sections of voters has changed the political atmosphere in many districts

Ruhail Amin May 6, 2026 2:17 PM

Praveen Nagar appointed Senior AVP Marketing at Taco Bell India?blur=25

Nagar was earlier Assistant Vice President- Digital Business at Taco Bell India

e4m Staff May 2, 2026 6:25 PM

EHL Hospitality Business School, Ellerton & Co, PR Agency of Record?blur=25

The agency will focus on building thought leadership that positions EHL as the Business School for the Service Economy

e4m Staff Apr 29, 2026 11:16 AM

Dunkin'?blur=25

The development comes as Jubilant FoodWorks has already decided not to renew its franchise agreement with Dunkin’, which is set to expire on 31 December 2026

e4m Staff Apr 24, 2026 2:05 PM

Pallavi Mishra?blur=25

n her new role, she will be responsible for overseeing brand reputation across all verticals

e4m Staff Apr 22, 2026 2:48 PM

Origen Realty appoints Poulomi Ray as Chief Marketing Officer?blur=25

Prior to this, Poulomi has held key roles across real estate and hospitality industry like Signature Global, DLF Limited, Paras Buildtech, MGM International USA, Hilton hotels

e4m Staff Apr 17, 2026 4:06 PM

Manishaa Sharma appointed General Manager Hyatt Regency Gurgaon?blur=25

Prior to this role, Sharma served as General Manager of The Westin Kolkata Rajarhat

e4m Staff Apr 9, 2026 6:28 PM

F&B Industry?blur=25

Industry observers note that occasions are no longer just festivals or seasons; they now include frequent, personalised moments, helping brands engage consumers and boost purchases

Sunidhi Vijay Apr 9, 2026 8:45 AM

Amar Sinha joins Allied Blenders and Distillers as MD?blur=25

Sinha joins ABDL from Radico Khaitan, where he was the Chief Operating Officer

e4m Staff Apr 2, 2026 5:53 PM

Royal Challengers Bengaluru?blur=25

Upon completion of this transaction, the consortium will, through its ownership of RCSPL, acquire the rights to own and operate the IPL and WPL franchise

e4m Staff Mar 25, 2026 8:16 AM

Rohan Pewekar appointed CEO at Bharti family office dining arm?blur=25

In this role, Rohan will drive the strategic direction and operations of the group’s restaurant business, which includes PizzaExpress, Chili’s, P.F. Chang’s, and Olive Garden, among others

e4m Staff Mar 24, 2026 8:13 AM

Dr. Sandeep Goyal?blur=25

Dr. Sandeep Goyal, Chairman of Rediffusion, comments on Cars24’s recent spoof of competitor Spinny’s campaign, and the exit of Cars24 CEO Himanshu Ratnoo

Sandeep Goyal Mar 12, 2026 9:07 AM

Utsa Majumder?blur=25

Utsa Majumder has over 20 years of luxury hospitality experience with multiple internationally renowned brands in India

e4m Staff Mar 11, 2026 12:59 PM