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Tarun Singh Elevated to AVP of Sales & Marketing at Max Healthcare?blur=25

Singh joined Max Healthcare in 2023 as General Manager - Sales & Marketing

e4m Desk Aug 10, 2026 11:23 AM

Novo Nordisk?blur=25

The account, worth over $600 million in annual media spend will transition in Q4 2026

e4m Staff Aug 7, 2026 8:57 AM

Marico Limited?blur=25

The FMCG major reported a 23% rise in revenue and 25% growth in profit after tax for Q1 FY27, supported by double-digit India volume growth and continued brand investments

e4m Staff Aug 4, 2026 7:08 PM

Rahi Sarkar?blur=25

She will work on communication initiatives aimed at strengthening organisational culture, fostering employee engagement and creating stronger connections across the organisation

e4m Staff Aug 4, 2026 3:53 PM

Mahendra Menezes Joins Mirchi as Vice President for Special Projects?blur=25

Mahendra joins Mirchi after his last stint at Radio City, where he served as Vice President & Business Head

e4m Staff Aug 4, 2026 1:28 PM

Jaideep Karnik Highlights Positive Aspects of Modern Journalism?blur=25

At samachar4media's ‘Journalism 40 Under 40’ event, Amar Ujala Digital Editor Jaideep Karnik

e4m Staff Aug 3, 2026 1:42 PM

Mohit Kakar Promoted to VP of Planning at WPP Media?blur=25

Prior to his promotion, Kakar held the role of VP - Solutions Design at the company

e4m Desk Aug 3, 2026 10:43 AM

Onam?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explains how Kerala becomes India’s first big festive marketplace with the arrival of Onam

Ganapathy Viswanathan Aug 3, 2026 9:20 AM

How last week’s protests hit campaign economics?blur=25

A week of heightened public attention became an unplanned stress test for India's digital ad economy

e4m Staff Aug 1, 2026 8:45 AM

Rajiv Singh Joins Idiotic Media as New Creative Head?blur=25

Rajiv Singh has previously worked with The Glitch, Fever 104 FM, Dentsu Impact and Tilt Brand Solutions

e4m Staff Jul 31, 2026 2:12 PM

Tanu Sinha Appointed Head of Design at Unilever India?blur=25

Before joining Unilever, Sinha was Head of Design at PepsiCo

e4m Staff Jul 30, 2026 8:10 AM

colagte?blur=25

The spends stood at ₹251.9 crore during the quarter ended June 30, 2026, compared to ₹188.4 crore in the corresponding quarter last year

e4m Staff Jul 29, 2026 3:51 PM

Aniket Singh Takes Role as Manager of Strategy at Schaeffler?blur=25

Prior to this, Aniket Singh was with Koovers as AGM- Platform Business & Strategy

e4m Desk Jul 29, 2026 2:34 PM

Sneha Ashok?blur=25

She will lead the company's internal communications function, focusing on employee engagement, content strategy and storytelling across the organization

e4m Staff Jul 28, 2026 10:21 AM

Varghese Chandy, Malayala Manorama on Onam?blur=25

As Kerala's festive economy accelerates, retail sales are expected to rise 30-40% on the back of premium inventory and tighter discounting, says Chandy, VP, Marketing & Ad Sales, Malayala Manorama

Sandhi Sarun Jul 27, 2026 9:28 AM

Paul Bland Takes Charge as Chief Performance & Ecommerce Officer at Havas?blur=25

Prior to this role, Paul Bland was with Havas Media Network as Chief Digital Officer (CDO)

e4m Desk Jul 24, 2026 12:12 PM

Diageo India ramps up Q1 ad spend to Rs 312 crore as it bets on premiumisation?blur=25

The company invested Rs 2.69 crore in Nuvola Spirits Private Limited (NSPL) by subscribing to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares

e4m Staff Jul 23, 2026 11:11 AM

Sumit Bhatia Becomes Co-Founder of 367 Agency?blur=25

Bhatia was earlier with Finolex Industries as Vice-President -Sales and Marketing.

e4m Staff Jul 23, 2026 10:41 AM

Eternal Ltd?blur=25

Blinkit remained the biggest revenue driver as revenue surged 182% year-on-year, while higher investments and operating costs weighed on sequential profitability

e4m Staff Jul 22, 2026 4:42 PM

Paytm Increases Marketing Spend by 27% to Boost Customer Growth?blur=25

Paytm has reported 33% growth in payments services revenue

e4m Staff Jul 22, 2026 11:41 AM

Vikas Khanchandani Concludes Dangal TV Consulting Role: What's Next??blur=25

Vikas Khanchandani has been associated with the network as an advisor and has played a strategic role in the growth of Dangal TV and the broader network

e4m Staff Jul 21, 2026 12:50 PM

Robin Anand Takes on National Marketing Manager Role at Toyota - Cihan Motors?blur=25

Prior to this, Robin Anand was with Geely Auto Iraq as Head of Marketing for over 4 years

e4m Desk Jul 21, 2026 11:07 AM

BARC Blackout Disrupts TV Programming Decisions Ahead of Festive Season?blur=25

Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data

Imran Fazal Jul 21, 2026 9:33 AM

M. Gautham Machaiah?blur=25

Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah

M. Gautham Machaiah Jul 15, 2026 2:17 PM

United Spirits Boosts Ad Spend by 16% to Rs 1,295 Crore in FY26?blur=25

USL has posted a nearly 4% rise in consolidated revenue from operations to Rs 27,816 crore in FY26

e4m Staff Jul 15, 2026 10:02 AM

Deepak Jacob Leaves Dream Sports to Rejoin Private Legal Practice?blur=25

At Dream Sports, Deepak Jacob served as President and Group General Counsel

e4m Staff Jul 11, 2026 11:18 AM

Bhupendra Chaubey: A Journalist Celebrating Depth and Credibility?blur=25

As Bhupendra Chaubey celebrates his birthday today, it is an occasion to recognise not merely a distinguished career but a journalist who has evolved without losing sight of the fundamentals

e4m Staff Jul 10, 2026 11:14 AM

Barc?blur=25

Multiple news broadcasters are also expected to seek adjustments to their BARC subscription invoices once ratings resume, according to industry executives familiar with the matter

Imran Fazal Jul 10, 2026 9:20 AM

BARC ratings suspension revives API debate?blur=25

Global technology companies including Google (which owns YouTube), Amazon (which owns MX Player and Prime Video), Netflix, and Meta have historically retained tight control over audience data

Imran Fazal Jul 9, 2026 9:15 AM

Mohit Kamboj Takes Legal Action Against 4PM News for Defamation?blur=25

According to the notice, the programmes and social media posts contained false and unsubstantiated allegations about Kamboj and his family

e4m Staff Jul 8, 2026 3:34 PM

Celebrating Noor Fathima Warsia: 23 Years of Impactful Journalism?blur=25

Noor Fathima Warsia, Group Editorial Director at BW Businessworld, leads a multi-platform editorial operation - from global interviews to debates about the economics of influence and AI

e4m Staff Jul 8, 2026 12:20 PM

Broadcasters Meet to Address BARC Ratings Suspension Impact?blur=25

Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry

Imran Fazal Jul 6, 2026 11:47 AM

Union Minister Gajendra Singh Shekhawat honours Dr Annurag Batra?blur=25

Dr Batra has been conferred with the Special Contribution to the Event Industry Award

e4m Staff Jul 4, 2026 10:08 PM

Indian PR Market Set to Hit ₹4,500 Crore by 2030, Says PRCAI?blur=25

The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals

e4m Staff Jul 3, 2026 4:43 PM

TV?blur=25

With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time

Imran Fazal Jul 3, 2026 8:59 AM

The Future of Television Measurement: Can a Single Currency Return??blur=25

Marketers and brand leaders are unanimous that TV measurement needs to go beyond traditional reach, frequency metrics by combining cross-media audience measurement with richer content intelligence

Shantanu David Jul 3, 2026 8:57 AM

Brands Rethink Influencer Marketing Budgets Amid Rising Costs?blur=25

Marketers say that while creators are increasingly becoming part of the media mix, influencer marketing accounts for just 3-10% of the ad spends

Shalinee Mishra Jul 2, 2026 9:40 AM

Sony Pictures Entertainment | Cosm?blur=25

Sony Pictures Entertainment Chairman and CEO, Ravi Ahuja, will join Cosm’s Board of Directors

e4m Staff Jun 25, 2026 1:00 PM

How Brands Can Leverage the Blue Lock Strategy for Success?blur=25

Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock

Sandeep Goyal Jun 25, 2026 8:49 AM

US-Iran thaw may lift sentiment, but brands likely to wait for stability?blur=25

Softer crude prices and a steadier rupee may ease pressure on marketers ahead of the festive season, though advertisers are likely to see it as a signal of confidence, not a spending trigger

Kanchan Srivastava Jun 22, 2026 9:14 AM

Frodoh's Russhabh Thakkar Highlights CTV Ad Spend Gap in India?blur=25

At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments

e4m Staff Jun 18, 2026 7:04 PM

Harsh Shrivastava?blur=25

Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement

e4m Staff Jun 18, 2026 2:08 PM

Short Drama Ad Spend Soars 423% in Indian Subcontinent?blur=25

As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs

e4m Staff Jun 17, 2026 4:58 PM

How AI measurement could redraw digital ad economics?blur=25

As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’

Anuja Jain Jun 17, 2026 8:48 AM

John Hunt Appointed Chief Digital and Technology Officer at M&S?blur=25

John succeeds Sacha Berendji, who will stay with M&S and remain on the Executive Committee until April 2027

e4m Desk Jun 16, 2026 2:11 PM

Speedioo raises ₹10 crore seed funding led by Atomic Capital?blur=25

Funds raised to be used for building AI native tech stack, expanding distribution across demand centres, deepening OEM partnerships and scaling its dealer and retail network

e4m Staff Jun 16, 2026 2:06 PM

Rubika Liyaquat Joins Times Now Navbharat as Senior Executive Editor?blur=25

Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership

e4m Staff Jun 15, 2026 10:58 AM

Palki Sharma Launches India Global Review to Amplify Indian Voices?blur=25

Palki Sharma, Founder and Director of India Global Review, speaks to e4m on why she chose entrepreneurship after two decades in journalism, changing media landscape, AI's role in newsrooms and more

Ruhail Amin Jun 15, 2026 9:07 AM