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At e4m CTV Conference, Russhabh R. Thakkar, Founder and CEO of Frodoh, spoke on the growing disconnect between audience consumption patterns and advertising investments
e4m Staff Jun 18, 2026 7:04 PM
Harsh will counsel Astrum's clients on matters at the intersection of regulation, and reputation related stakeholder engagement
e4m Staff Jun 18, 2026 2:08 PM
As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs
e4m Staff Jun 17, 2026 4:58 PM
As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’
Anuja Jain Jun 17, 2026 8:48 AM
John succeeds Sacha Berendji, who will stay with M&S and remain on the Executive Committee until April 2027
Funds raised to be used for building AI native tech stack, expanding distribution across demand centres, deepening OEM partnerships and scaling its dealer and retail network
e4m Staff Jun 16, 2026 2:06 PM
Liyaquat brings with her over 19 years of experience in broadcast journalism, political reporting, prime-time anchoring and newsroom leadership
e4m Staff Jun 15, 2026 10:58 AM
Palki Sharma, Founder and Director of India Global Review, speaks to e4m on why she chose entrepreneurship after two decades in journalism, changing media landscape, AI's role in newsrooms and more
Ruhail Amin Jun 15, 2026 9:07 AM
e4m had first reported the collaboration between IIT Kanpur and BSNL to boost D2M technology in the country
Imran Fazal Jun 11, 2026 9:24 AM
Prior to joining GTPL, Vivek was Co-Founder and CEO of Excitel Broadband
e4m Staff Jun 10, 2026 7:11 PM
The development comes amid growing momentum within the government to establish a policy framework for D2M broadcasting
Imran Fazal Jun 10, 2026 8:13 AM
Guest Column: Adman Prabhakar Mundkur explains why the most significant implication of declining fertility rates is the gradual shift from a volume-driven economy to a value-driven economy
Prabhakar Mundkur Jun 9, 2026 9:37 AM
He joins NDTV from TV9 Network, where he served as National Head, Vice President
Neha Jolly Sawhney, Head of Ad Revenue, and Yagnesh Ravi, Lead Ad Solutions at Snap Inc., discuss Snapchat’s growing adoption among advertisers in India
Sunidhi Vijay Jun 5, 2026 8:57 AM
The directive, communicated by BARC to its subscribers on Monday, comes less than a month of an earlier order issued in May
Imran Fazal Jun 3, 2026 1:19 PM
Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time
Dr. Suresh Gaur May 29, 2026 1:31 PM
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
Harsh Deep Chhabra, Global Head – Media at Godrej Consumer Products, discusses how FMCG companies are adjusting media strategies amid supply-side disruptions and geopolitical tensions
Imran Fazal May 28, 2026 9:25 AM
Legal and tax experts said the immediate fallout could shift from courtroom battles to insolvency proceedings before the National Company Law Tribunal
Imran Fazal May 28, 2026 9:21 AM
The funding also saw participation from Info Edge Ventures and angel investors including Gaurav Munjal, Roman Saini, Tanmay Bhatt, Varun Mayya, and Gaurav Kapoor
e4m Staff May 19, 2026 1:18 PM
Sethi joins Kantar from Dainik Bhaskar Group where she was the Chief Marketing Officer
e4m Staff May 18, 2026 3:19 PM
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
Imran Fazal May 14, 2026 9:04 AM
Industry conversations around leadership realignment intensify as Amazon folds MX Player into Prime Video
Kanchan Srivastava May 13, 2026 8:46 AM
The company’s advertisement expenses stood at Rs 103.8 crore in Q4 FY26, down nearly 30% from Rs 148.2 crore in Q3 FY26
With retail media projected to cross ₹30,000 cr in 2026, brands are reworking digital budgets around commerce-led channels that promise faster conversions, closer proximity to purchase
Shantanu David May 4, 2026 8:52 AM
Over the past two decades, Liz Rutgersson has led transformation across EMEA and the US spanning media, strategy and technology
e4m Desk Apr 30, 2026 11:48 AM
Advertising and promotion spends for the March quarter stood at Rs 1,509 crore
e4m Staff Apr 30, 2026 11:24 AM
Overall, BJP spent about Rs 16.98 crore, while TMC and its network spent around Rs 14.59 crore, bringing total digital ad spend to nearly Rs 31.57 crore
e4m Staff Apr 28, 2026 6:37 PM
Rajesh Madampath’s expanded responsibilities will include the newly established Sports Division within the Times Group
e4m Staff Apr 27, 2026 8:02 AM
Of the total ₹83.4 crore spent on Google political advertising in India over the past month, only ₹23 crore or 28% came directly from political parties
Imran Fazal Apr 24, 2026 8:23 AM
With WARC flagging $94bn in global ad growth at risk amid US–Iran tensions, India’s market may see sharper volatility, as auto joins aviation, real estate & fashion in cutting Q1 spends by 10–50%
Kanchan Srivastava Apr 24, 2026 8:22 AM
Before joining Zee Media, Maheshwari worked with Unilodgers as Specialist – People & Culture
e4m Staff Apr 23, 2026 3:39 PM
Isha Mathur, Lead – PR & Comms at Apollo Health and Lifestyle, explains the evolving PR landscape and how professionals can adapt to a new era shaped by technology
Isha Mathur Apr 16, 2026 5:11 PM
In her role, Misra will support the communications backbone of SPECTRAFORCE, focusing on shaping communication strategies around emerging themes such as artificial intelligence and the future of work
e4m Staff Apr 14, 2026 10:20 AM
According to sources, Arya has resigned from Aaj Tak and is expected to begin her second stint with the network
The report projects the overall market will surge to $250 billion by the end of the decade, nearly tripling from its current $90 billion size
While digital is playing an increasingly important role in campaign strategy, Print continues to rule the political advertising scene, share industry heads
Pooja Yadav Apr 8, 2026 8:56 AM
The disclosures indicate that while the broadcaster’s financial performance has improved in terms of revenue and surplus generation, it continues to carry significant legacy obligations
Imran Fazal Apr 3, 2026 8:39 AM
With IPL being now more than a high-decibel branding platform, brands are rethinking spends and what they expect in return from this full-funnel marketplace event, say industry heads
Anuja Jain Apr 2, 2026 8:31 AM
Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust
Sunidhi Vijay Mar 26, 2026 8:47 AM
Smartphone brands will have to bear the rising cost of moving goods across geographies; if these pressures remain there will be some level of price rationalisation and an impact on marketing spends
Chehneet Kaur Mar 20, 2026 9:44 AM
The campaign, for the new Hyundai Verna, celebrates a bold new generation that challenges the conventions
e4m Staff Mar 19, 2026 4:43 PM
Previously, Shah served as Manager – Marketing & Alliances at Gypsy Travel Network
e4m Staff Mar 18, 2026 8:13 AM
The digital industry has had many architects. Few have built with as much heart, hustle, and staying power as Vinod Thadani
e4m Staff Mar 11, 2026 2:06 PM
For categories with frequent consumption cycles, sustained engagement often makes sense, but where purchases are infrequent or seasonal, high-impact bursts remain critical, share industry leaders
Sunidhi Vijay Mar 11, 2026 8:30 AM
Executives in the theatrical sector say the slowdown in ad growth over the past two years has been closely linked to inconsistent film releases and box office numbers
Chehneet Kaur Mar 10, 2026 9:19 AM