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Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
Sandeep Goyal Aug 24, 2026 8:15 AM
The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationships and unexpected twists
NATIVE CONTENT Aug 21, 2026 10:04 PM
Sweta Singh has been associated with the Aaj Tak group for nearly two decades and has worked across multiple genres of television journalism
e4m Staff Aug 21, 2026 11:33 AM
According to the company, KKR’s investment will support BookMyShow’s scaling of its live entertainment business
e4m Staff Aug 19, 2026 11:39 AM
Prior to joining News24, Aditi Nagar was Political Editor at Bharat24, and Editor at First India News
e4m Staff Aug 12, 2026 1:33 PM
Catch Salt & Spices' 3-season partnership with India's #1 non-fiction show shows how contextual brand integrations can translate into stronger recall, deeper engagement & measurable business outcomes
NATIVE CONTENT Aug 10, 2026 3:31 PM
It is an independent advisory practice helping founders, leadership teams and organisations solve their most important growth, brand and customer challenges
e4m Staff Aug 5, 2026 12:39 PM
The slate brings together a line-up of movies, series, live sports, AI-powered storytelling, animation and kids' entertainment
e4m Staff Jul 23, 2026 5:34 PM
The challenge is part of the government’s push to discover and nurture grassroots creators while encouraging hyperlocal storytelling
e4m Staff Jul 22, 2026 8:34 AM
Richa Anirudh joined Kadak as a consultant in August 2025 and hosted the show Unkahi on the platform
e4m Staff Jun 29, 2026 12:37 PM
The auditions will be conducted across 14 districts, starting from June 20th
e4m Staff Jun 19, 2026 7:28 PM
Talwar was also the Chief Content Officer with MX Player for nearly 7 years
e4m Staff Jun 18, 2026 5:24 PM
While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat
e4m Staff Jun 16, 2026 9:25 AM
Major Gaurav Arya, Arpita Arya, Prateek Trivedi, Amish Devgan, Kishore Ajwani, Sushant Sinha and Aman Chopra will have shows as part of the primetime line-up
e4m Staff Jun 15, 2026 1:02 PM
Industry observers note that while breaking news remains central to television journalism, audience loyalty is increasingly being built around trusted personalities and distinctive presentation styles
e4m Staff Jun 15, 2026 12:50 PM
Desh Ki Pathshala will air daily at 8:50 PM starting 16 June across TV, CTV, and YouTube
e4m Staff Jun 12, 2026 1:55 PM
According to sources, she will host the channel's flagship show, 'News Ki Pathshala'
e4m Staff Jun 11, 2026 6:30 PM
The publication’s ‘Written By Journalists’ campaign has emerged as one of the most celebrated campaigns of the year
e4m Staff May 26, 2026 12:08 PM
The BJP’s growth in Bengal and Narendra Modi’s increasing acceptance among sections of voters has changed the political atmosphere in many districts
Ruhail Amin May 6, 2026 2:17 PM
From Cannes Lions to One Show, a parallel economy of campaigns built for juries only is quietly corroding creative credibility
Aryendra Khan Apr 29, 2026 9:00 AM
NASA’s interactive tool uses real-world landscapes to form letters, prompting brands and users to create and share personalised visuals
Vaishnavi Deshpande Apr 28, 2026 1:09 PM
The company said performance was weighed down by a weak seasonal cycle and ongoing geopolitical disruptions
e4m Staff Apr 24, 2026 12:03 PM
The revival of ‘India’s Got Latent’ follows a 2025 controversy, when an episode’s viral remarks led to criticism, legal scrutiny, and multiple FIRs
Shalinee Mishra Apr 8, 2026 8:08 AM
The Hindi news channel has been telecasting other packaged programmes in the place of Navika Kumar's 'Sawaal Public Ka'
e4m Staff Mar 28, 2026 9:03 AM
The report, titled ‘Beyond Attention. Into Immersion’, explores how experiential marketing is moving from the margins of marketing plans to the centre of brand strategy
e4m Staff Mar 12, 2026 6:03 PM
Eyesight specialises in the design, organization, and artistic and technical execution of events and shows
e4m Staff Mar 11, 2026 8:47 AM
The event featured a keynote address by the Hon’ble Chief Minister of Uttar Pradesh, Yogi Adityanath
e4m Staff Feb 25, 2026 4:05 PM
Under the collaboration, Story TV will stream popular ‘Zee’ titles, including Agent Raghav: Crime Branch, Agle Janam Mohe Bitiya Hi Kijo, Santoshi Maa and Fear Files in short drama formats
e4m Staff Feb 24, 2026 3:56 PM
She was the deputy editor of the network's Hindi news channel, TV9 Bharatvarsh
e4m Staff Feb 14, 2026 10:40 AM
Elevations announced as part of organizational re-structuring exercise
e4m Staff Jan 30, 2026 6:54 PM
With over 26M YouTube subscribers, Bhuvan Bam is one of India’s most popular and influential digital creators
Shalinee Mishra Jan 22, 2026 8:21 AM
BookMyShow’s revenue from operations rose 31% to Rs 1,831 crore in FY25 from Rs 1,396 crore a year earlier
e4m Staff Jan 16, 2026 8:42 AM
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
Aditi Gupta Jan 8, 2026 9:23 AM
At the world’s most influential tech stage, intelligence becomes infrastructure and execution becomes advantage
Anuja Jain Jan 7, 2026 5:45 PM
2025 emerged as a telling year, with legacy IPs and long-running daily soaps continuing to command attention across genres—from family dramas and mythologicals to crime procedurals and comedies
Aditi Gupta Dec 30, 2025 8:39 AM
Farrhana Bhatt finished as the first runner-up in ‘Bigg Boss 19’, with comedian Pranit More taking the second runner-up spot
Shalinee Mishra Dec 8, 2025 9:23 AM
During his four-show run in the capital this year, Samay Raina hinted at the return of his fan-favourite digital property, ‘India’s Got Latent’
Shalinee Mishra Dec 4, 2025 9:20 AM
The stand-up comedian and YouTuber dropped a line during his recent show in Delhi that he ‘will bring back the show’, leading to speculations about the controversial show’s comeback
e4m Staff Nov 11, 2025 9:33 AM










