shorts
With recent updates favouring original creator signals and limiting visibility for reposts and similar content, platforms have moved away from rewarding volume and now reward quality and uniqueness
Shalinee Mishra May 21, 2026 8:51 AM
Thakur joins DB Digital from Inshorts, where he spent nearly a decade as part of the founding leadership team and most recently served as Chief Revenue Officer
e4m Staff Apr 21, 2026 9:55 AM
In an interview released by YouTube, Mohan shared that Shorts continues to be an incredibly fast-growing format on the platform, and it's an area that will see further investment in 2026
e4m Staff Jan 22, 2026 3:20 PM
The new feature gives creators direct access to exclusive Shorts templates, transitions and more
The new addition is part of YouTube’s broader initiative to prevent excessive screen time among its users
The company has expanded its AI-powered dubbing and translation tools for Reels to include Hindi and Portuguese, in addition to English and Spanish
e4m Staff Oct 10, 2025 1:04 PM
SaaS companies are investing in OOH and storytelling to build memorability and trust with many taking to AI paid campaigns, LinkedIn marketing and other digital channels
Pooja Yadav Sep 25, 2025 9:02 AM
Championing craft, character, and choice, the campaign celebrates ‘The Select Ones’— those who reject mediocrity, make discerning decisions, and forge their own path to success
e4m Staff Jun 19, 2025 3:57 PM
Emerging local players like Flick TV, Reelies, and ReelSaga seek to compete with Instagram and YouTube shorts, brands are taking note
Kanchan Srivastava Jun 17, 2025 8:19 AM
Productions houses have started working on microdramas and shorter web series to woo consumers with dwindling attention span, industry players told e4m
Kanchan Srivastava Jan 20, 2025 9:07 AM
Fenado AI is a platform for building apps and websites without coding knowledge
e4m Staff Jan 13, 2025 11:40 AM
The winner of Influencer of the Year 2023 talks to e4m about life learnings, failures, favourite films and more
e4m Staff Dec 12, 2024 5:47 PM
At the e4m Influencer of the Year 2023 event, Deepit Purkayastha, Co-founder and CEO of Inshorts, shared his entrepreneurial journey and thoughts on navigating the ever-evolving digital ecosystem
e4m Staff Dec 12, 2024 4:32 PM
While Azhar Iqubal is the Co-founder & Chairman of Inshorts, Anunay Arunav Pandey is the Co-founder and Deepit Purkayastha is the Co-Founder & CEO
Industry experts weigh in on the implications of the new update noting that it could enhance user engagement and allow creators to focus on storytelling but may also compromise virality
Shantanu David Oct 22, 2024 8:32 AM
Azhar Iqubal, Co-founder & Chairman of Inshorts; Anunay Arunav Pandey, Co-founder and Deepit Purkayastha, Co-Founder and & CEO, are the nominees of the e4m Influencer of the Year award
Set to roll out on October 15, this update, along with a suite of new features, opens up fresh avenues for content creation and audience engagement on the platform
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
Shantanu David Aug 30, 2024 9:16 AM
This partnership marks a milestone in both entities’ commitment to exploring and understanding the nexus between these vital sectors
YouTube CEO Neal Mohan said that the platform commits to democratizing access to AI
Pavit Singh Katoch named General Counsel; Abhijeet Ranjan roped in as Chief Revenue Officer - Public app
exchange4media Staff Nov 9, 2022 11:50 AM
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
Javed Farooqui Oct 20, 2022 8:48 AM
Ajay Vidyasagar, Regional Director-Asia Pacific, YouTube Partnerships, shares how the short-video phenomenon is fuelling the creator economy in the country
Javed Farooqui Oct 18, 2022 8:59 AM
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
Javed Farooqui Oct 6, 2022 8:19 AM
Prior to this, Abhijeet was National Sales Head for Star Plus
exchange4media Staff Oct 4, 2022 9:08 AM
The campaign generated a great response with 26 lakh impressions and reached over 16.6 lakh unique viewers
exchange4media Staff Dec 21, 2021 4:26 PM
Prime Video Channels will provide Prime members access to a distinctive slate of content from discovery+, Lionsgate Play, Eros Now, Docubay, MUBI, hoichoi, Manorama Max & Shorts TV
exchange4media Staff Sep 24, 2021 8:50 AM
Robert Kyncl, Chief Business Officer, YouTube, also noted in Q2 2021, the platform paid more to creators and partners than in any quarter in its history
exchange4media Staff Aug 6, 2021 2:03 PM
With the latest round of funding, the company has raised $140 million in the last one year from investors, including Addition, Tiger Global, SIG, A91 and Tanglin Venture Partners
exchange4media Staff Jul 15, 2021 4:50 PM
If Bhargava’s nominated 'Kohima' song wins as the best animated short film, then it will be shortlisted automatically for the Oscars in 2022
exchange4media Staff Jun 25, 2021 5:30 PM
ShortsTV has opted to avail of the flexibilities that the cloud has to offer by employing standard managed playout services through Amagi CLOUDPORT
exchange4media Staff Jun 25, 2021 2:47 PM
Tips will licence its large catalogue of songs to YouTube Shorts
exchange4media Staff May 17, 2021 1:46 PM
The platform had recently announced that it is experimenting with new ad formats in collaboration with the automobile sector
exchange4media Staff Apr 16, 2021 8:12 AM
ShortsTV Chief Executive Carter Pilcher feels that Indian content has an enormous potential globally
Javed Farooqui Apr 8, 2021 8:19 AM
The funding round was led by A91 Partners along with the participation of some of the existing investors
exchange4media Staff Mar 24, 2021 1:24 PM
Public had raised Rs 260 crore in funding led by Addition, along with SIG and Tanglin Venture Partners six months ago
exchange4media Staff Mar 24, 2021 1:10 PM
According to App Annie, the top 10 list is based on worldwide combined iOS App Store and Google Play games downloads estimates from App Annie Intelligence for 2020
exchange4media Staff Feb 5, 2021 4:52 PM
YouTube CEO Wojcicki shared in a blog post that the platform is planning to expand Shorts to new markets, buoyed by its growth in India
exchange4media Staff Jan 27, 2021 1:55 PM
With a catalogue of 1000+ regional films, the editor will pick out one language every month and feature the best short film in that language
exchange4media Staff Jan 21, 2021 12:52 PM
The experiential campaign has generated over 22 lakh impressions
exchange4media Staff Dec 28, 2020 10:51 AM
On Day 2 of e4m Content Jam, panellists discussed ways to improve content monetization
exchange4media Staff Nov 27, 2020 4:32 PM
The app has received the funding from Addition, SIG Global and Tanglin Venture Partners
exchange4media Staff Sep 30, 2020 3:46 PM
The YouTube homepage now features a row for short videos, which can be swiped vertically from one video to the next
exchange4media Staff Sep 15, 2020 10:33 AM
Archetype will provide strategic communications counsel to bolster the reputation of both apps in the Indian market
exchange4media Staff Jul 10, 2020 1:00 PM
ShortsTV has thus bagged South Asia distribution rights of 15 short films produced by Tipping Point such as Maya, Geek Out, The Epiphany, Glitch and Red Velvet
exchange4media Staff May 14, 2020 12:08 PM
Bhivagaje was associated with Tata Sky for close to four years
exchange4media Staff Apr 27, 2020 1:29 PM
Hypershots will have user generated content and will have ad-supported content, say media reports
exchange4media Staff Feb 18, 2020 1:13 PM