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Priyan DC, CEO, Star Squared PR, writes that the single biggest reason founder content has lost its power is that it asks nothing of the person publishing it
e4m Staff Aug 27, 2026 6:20 PM
CineNow aims to deploy US$150 mn across 30+ films over six years, with a focus on building long-term value across theatrical, streaming, international distribution, music, licensing and other rights
e4m Staff Aug 26, 2026 2:36 PM
Guest Column: Ganapathy Viswanathan explains why India’s demanding business environment is shaping global leaders and inspiring a new generation
Ganapathy Viswanathan Aug 26, 2026 2:17 PM
The tribunal directed Jagat Gouri Cable Net to return the 194 STBs in good and working condition within two months of the judgment
Imran Fazal Aug 24, 2026 8:27 AM
Prabha Narasimhan currently serves as the Managing Director and Chief Executive Officer of Colgate-Palmolive's India business
e4m Desk Aug 21, 2026 10:20 AM
A look at veteran journalist Navika Kumar’s three-decade journey in Indian television news, from political interviews to prime-time debates and editorial leadership
e4m Staff Aug 21, 2026 8:28 AM
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Brij Bakshi Aug 20, 2026 12:57 PM
The migration of Skyline from DEN Networks to Kerala Communicators Cable Ltd was another central issue in the case
Imran Fazal Aug 20, 2026 7:45 AM
Guest Column: Senior business leader Taranjeet Singh offers an honest look at where AI actually moves the needle, and where it doesn’t
Taranjeet Singh Aug 19, 2026 8:43 AM
Smriti Irani’s return as BJP National General Secretary is significant due to her strong political identity and her appeal among women voters
e4m Staff Aug 18, 2026 11:42 AM
Anil Baluni has been associated with the BJP’s national media operations since 2017
e4m Staff Aug 18, 2026 11:23 AM
the change could also create a tougher environment for creators who are still building their audiences and have not yet developed the scale or consistency required to qualify for monetisation
e4m Staff Aug 17, 2026 4:24 PM
SAT also placed considerable emphasis on the fact that the proposed fundraise had received approval from a substantial majority of public shareholders
e4m Staff Aug 14, 2026 4:31 PM
A popular cultural segment returns to the digital space, years after its successful run on ETV Urdu
e4m Staff Aug 14, 2026 1:54 PM
Brands may eventually have to establish what conversational advertising says about them organically, and the medium will need a broader stack of proof, say digital experts
Shantanu David Aug 14, 2026 8:52 AM
Rohit Dogra, CEO, Matches & Agarbatti Division, ITC, on how customer centricity, innovation, premiumisation and experience have helped ITC become India’s largest agarbatti player by value and volume
Simran Sabherwal Aug 14, 2026 8:43 AM
Conversational AI has potential to monetise the decision moment and a high-intent AI exchange can get a premium, but only if platforms show stronger intent & measurable business value, say experts
Shantanu David Aug 13, 2026 8:59 AM
The bench sought to understand why the regulator had chosen a specific two-month period for the company's debarment and whether there was a rationale behind the duration
e4m Staff Aug 12, 2026 4:27 PM
The inaugural edition, ‘The India-Nepal Dialogue’, will be held in Kathmandu on August 27, 2026
e4m Staff Aug 12, 2026 12:08 PM
Ankur Sharma appointed CHRO, Piyush Maheshwari as Chief Credit & Operations Officer, Akash Purswani as Chief Collection Officer & Sovan Satyaprakash as Chief Strategy & Investor Relations Officer
e4m Staff Aug 10, 2026 5:50 PM
Rajeev Beotra takes a witty look at Christopher Nolan’s ‘The Odyssey’, unpacking the epic’s mythology, larger-than-life characters and the director’s penchant for complex storytelling
Rajeev Beotra Aug 10, 2026 9:27 AM
With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time
NATIVE CONTENT Aug 7, 2026 5:40 PM
He will take over from Karthik Nagarajan, who has moved on after a stint of almost four years
He was previously associated with Shubham Housing Development Finance Company
e4m Staff Aug 3, 2026 12:36 PM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, explores the opportunities & challenges of AI-generated content & whether it is driving creativity or digital oversaturation
Shantomoy Ray Aug 1, 2026 8:34 AM
For agencies, the Raymond review represents one of the largest integrated account opportunities in the Indian market this year
Imran Fazal Jul 29, 2026 11:48 AM
Vitesh Barar, Director of Marketing, BMW Group India on how premiumisation is driving growth for luxury segment, betting big on experiential marketing, a sales target of 20,000 units this year & more
Simran Sabherwal Jul 29, 2026 8:33 AM
TDSAT has deferred the matter to September 11, directing the parties to conclude settlement efforts
e4m Staff Jul 28, 2026 8:01 AM
Industry experts say creators are unknowingly losing money through opaque contracts, unlimited ad rights, hidden campaign values and unfair barter deals
Shalinee Mishra Jul 24, 2026 9:04 AM
The company invested Rs 2.69 crore in Nuvola Spirits Private Limited (NSPL) by subscribing to 17,350 compulsorily convertible preference shares (CCPS) and 10 equity shares
e4m Staff Jul 23, 2026 11:11 AM
Murthy brings over three decades of experience across media, advertising, content and digital businesses
e4m Staff Jul 20, 2026 11:33 AM
The govt is evaluating a proposal that would make certification and approval from the CBFC mandatory before films can be released digitally
e4m Staff Jul 16, 2026 11:29 AM
Pathak joins NDTV after an over seven-year stint at Republic Media Network
e4m Staff Jul 16, 2026 8:45 AM
Tribunal rules broadcaster continued to benefit from channel placement after expiry of written agreement; awards 9% interest instead of claimed 24%
Imran Fazal Jul 16, 2026 8:43 AM
Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof
e4m Staff Jul 15, 2026 5:02 PM
Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios
e4m Staff Jul 15, 2026 3:54 PM
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Imran Fazal Jul 14, 2026 5:43 PM
Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences
e4m Staff Jul 11, 2026 5:00 PM
According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre
e4m Staff Jul 10, 2026 9:16 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
Shresht Kapur joins NDTV from TV9 Network, where he served as Territory Head – North, Content Revenue
e4m Staff Jun 30, 2026 10:32 AM
At Cannes Lions 2026, SAS CMO Jennifer Chase says AI's biggest impact will come from better decisions, not just content creation
Brij Pahwa Jun 25, 2026 2:30 PM
In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today
Ritika Upmanyu Jun 25, 2026 12:20 PM