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Beyond Communication Solutions brings together strategic communications, marketing, creative ideation, brand building and business solutions under one roof
e4m Staff Jul 15, 2026 5:02 PM
Beyond Communication Solutions is a new-age communications, marketing and brand strategy company designed to help businesses, brands, creators and studios
e4m Staff Jul 15, 2026 3:54 PM
The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others
Imran Fazal Jul 14, 2026 5:43 PM
Yesudas S Pillai, Advertising and Mktg Strategist, Investor & Founder at Y&A Transformation, shares observations from a chance interaction during a morning run & reflections shaped by life experiences
e4m Staff Jul 11, 2026 5:00 PM
According to reports, the committee has been tasked with reviewing the film's content and will submit its recommendations to the Centre
e4m Staff Jul 10, 2026 9:16 AM
The publishers accused OpenAI of deleting or rendering billions of ChatGPT conversation logs unsearchable
e4m Staff Jul 10, 2026 9:10 AM
Chopra will now lead sales strategy and execution across all Hybrid India markets, working closely with the regional leadership team to deepen partnerships with brands and agencies.
Guest Column: Senior brand, growth & media leader Ketan K Bharati notes that for nearly two decades marketers have focused on discovery - how to get found, rank higher and beat competitors in search
Ketan K Bharati Jul 1, 2026 6:24 PM
Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning
Sunidhi Vijay Jul 1, 2026 9:11 AM
Shresht Kapur joins NDTV from TV9 Network, where he served as Territory Head – North, Content Revenue
e4m Staff Jun 30, 2026 10:32 AM
At Cannes Lions 2026, SAS CMO Jennifer Chase says AI's biggest impact will come from better decisions, not just content creation
Brij Pahwa Jun 25, 2026 2:30 PM
In this conversation, Mia Karlsson, SVP Marketing & Communications, Wirepas, explores the tensions, trade-offs, and opportunities that define the glocalisation challenge today
Ritika Upmanyu Jun 25, 2026 12:20 PM
Conceptualised through HT Impact Lab, the print innovation made guilt-free indulgence tangible, taking Mother Dairy Go-Low from a front-page interaction to creator reels and social conversations
NATIVE CONTENT Jun 23, 2026 1:08 PM
Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers
Shantanu David Jun 15, 2026 9:12 AM
The latest standoff comes close on the heels of Sony's ongoing distribution dispute with Tata Play, a matter that is currently pending before the Telecom Disputes Settlement and Appellate Tribunal
Imran Fazal Jun 12, 2026 1:00 PM
Ghose brings 20 years of experience across India, France and the U.S., spanning public companies, global agencies and media
Pernod Ricard India’s creative responsibilities are currently shared between Ogilvy and FCB India (now part of Omnicom Advertising India)
Imran Fazal Jun 9, 2026 9:10 AM
N S Satish, President, Haier Appliances India, took stage at e4m Pitch CMO Summit to decode modern CMO’s role and how marketing today is at the intersection of consumer insight & product innovation
The order comes nearly 17 years after the MIB terminated the Haryana-based broadcaster's FM radio licence
Imran Fazal Jun 5, 2026 8:49 AM
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
Brij Pahwa Jun 4, 2026 11:08 AM
Chauhan will lead the management and sales of the group's real estate assets under the supervision of the Group CEO
The matter stems from a petition filed by AIDCF, which has challenged Prasar Bharati’s move to onboard linear satellite television channels on its OTT platform WAVES
Imran Fazal May 29, 2026 2:39 PM
Asawari Sathaye joined OPPI in 2021 as Director – Communications and Patient Advocacy
e4m Staff May 29, 2026 8:38 AM
Founder and Managing Partner of Counselage India, Seth built his reputation not just as a brand strategist, but as someone whose understanding of influence extended far beyond advertising boardrooms
e4m Staff May 28, 2026 2:33 PM
Guest Column: Shubhranshu Singh writes on how the football World Cup has never been an Indian sport, and why that is precisely the point
Shubhranshu Singh May 28, 2026 8:46 AM
Brands are moving away from vanity metrics and increasingly betting on creators with audience trust, niche authority and strong category alignment, say experts
Shalinee Mishra May 27, 2026 9:31 AM
Industry sources say Rawat has been among the key commercial leaders at the network during its aggressive expansion phase, particularly in the Hindi news market
e4m Staff May 25, 2026 2:42 PM
NS Satish, Chief Executive Officer, Haier Appliances India, will share key insights on the topic ‘The New Growth Engine: Consumer-First Thinking in a Multi-Touchpoint World’
He most recently served as India Director of Global Marketing Solutions at Meta
e4m Staff May 25, 2026 12:21 PM
In the wake of a proposal to remove 7 independent directors and full-time director Satish Chandra Mishra, the directors have sent a lengthy representation to shareholders
e4m Staff May 25, 2026 9:27 AM
Srinivasan Swamy, president of AAAI, said the association had fully cooperated with investigators but refrained from commenting on specifics as the matter remains sub judice
Imran Fazal May 25, 2026 8:39 AM
Satya Raghavan, Director, Marketing Partners, Google India & YouTube, speaks to Shripad Kulkarni on why consumer has never moved in a funnel — and what two bookends of modern marketing actually are
Shripad Kulkarni May 23, 2026 9:19 AM
As audiences shift from clicking links to consuming AI-generated answers, the publisher-brand relationship is being redrawn. The attention economy had a name; what replaces it is still taking shape
Anuja Jain May 22, 2026 8:39 AM
In a session for media and creative professionals at Goafest 2026, the Google India Director of Marketing Partners, said AI agents were the next logical evolution for every marketer
e4m Staff May 21, 2026 2:32 PM
Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’
e4m Staff May 20, 2026 12:18 PM
Pathak was serving as National Head and South Branch Head at the network
e4m Staff May 19, 2026 3:15 PM
Despite low ARPU & cheap digital advertising rates, India remains central to Meta’s future growth story as advertiser dependence, platform entrenchment and monetisation avenues deepen across platforms
Shantanu David May 19, 2026 9:05 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, explores how Kerala’s political brands have, over the years, been shaped not just by power, but by perception
Ganapathy Viswanathan May 18, 2026 11:23 AM
Brands that will lead in the AI era are those treating AI as the operating system, say industry heads; AI is now visible in performance optimisation, consumer insights, and creative adaptation
Shantanu David May 15, 2026 8:49 AM
Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition
Sunidhi Vijay May 15, 2026 8:43 AM
IBDF’s arguments based on TRAI’s 2017 Tariff and Interconnection framework, in which the regulator had expressly declined to classify OTT platforms as ‘distribution platform operators’
e4m Staff May 13, 2026 12:31 PM
The appointment will be for the period of May 06, 2026 to May 05, 2031
e4m Staff May 12, 2026 6:33 PM
Prasar Bharati said operation of the platform does not involve uplinking, downlinking or retransmission of satellite signals, nor participation in the regulated signal distribution chain
e4m Staff May 12, 2026 9:32 AM
Making a case for neuromarketing, Birlasoft's Satinder Juneja says Indian advertising is still measuring what consumers say instead of what their brains actually do
Shalinee Mishra May 12, 2026 9:21 AM
Broadcasters are easing traditional windowing norms, taking fresh content to YouTube earlier as they explore new monetisation pathways across platforms
Kanchan Srivastava May 7, 2026 8:22 AM
Prior to this promotion, she served as Senior Manager – Brand Partnership & Monetisation
e4m Staff May 4, 2026 10:48 AM
Creators who integrate content strategy with analytics and diversify revenue streams are more likely to succeed, while others risk falling behind despite growing audiences
Shalinee Mishra Apr 25, 2026 8:45 AM
Frodoh to design and deploy a CTV-first technology that enables first-screen monetisation
e4m Staff Apr 21, 2026 8:11 PM
K.S. Raju previously served as the Managing Director and Chief Executive Officer of Canara Bank
e4m Staff Apr 8, 2026 12:20 PM