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Tejkarran Singh Bajaj held the role of SVP & Head- Originals at Jio Studios
In this ‘In the Spotlight’ series, Abhilasha Gupta, Tech Mahindra discusses her journey as a communicator, leading comms at a global scale, impact of technology, and more
Ritika Upmanyu May 29, 2026 4:54 PM
Industry leaders explored who will own the narrative in 2030 and discussed how AI, decentralised content creation, communities, and evolving human behaviour are reshaping the future of communication
e4m Staff May 28, 2026 2:08 PM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
He most recently served as India Director of Global Marketing Solutions at Meta
e4m Staff May 25, 2026 12:21 PM
Each warrant has been priced at ₹8.50 and will be convertible into one equity share of the company, taking the total fundraise to a maximum of approximately ₹119 crore
e4m Staff May 19, 2026 9:48 AM
Independent agencies have been able to understand internet culture due to leaner teams, faster decision-making and deeper immersion in online behaviour, share industry players
Sunidhi Vijay May 19, 2026 8:33 AM
Soam has several years of experience in the media industry, particularly in television journalism
e4m Staff May 14, 2026 5:05 PM
Saumitra R Chand, Career Expert and Head of Communications at Indeed India & Singapore explains why communication capital matters, what’s evolving in the space, and what brands must prioritise today
Saumitra Chand May 14, 2026 12:56 PM
The bench also cautioned that enforcement agencies could not invoke arrest powers casually and noted that officers could face consequences if powers were exercised without proper legal basis
Imran Fazal May 14, 2026 11:14 AM
In her new position, Kelsey Murray will report to Global CEO Laurent Ezekiel
e4m Staff May 13, 2026 12:25 PM
As the debate around minors in advertising heats up, industry heads say that the terrain around minors is murky and the grey zone begins when minors are used less as real consumers and more as shields
Aryendra Khan May 8, 2026 9:16 AM
Nishant Soni, Assistant Manager - Corporate Communication talks about the evolving role of narrative and communication capital during challenging times
Atul Raja, Brand Strategist and Global Marketing Consultant, positions narrative as the invisible force powering brand strength
Rediffusion Narrative is being spearheaded by broadcast and media veteran Ambica Kuthiala
Orry’s departure follows the recent exit of Janhvi Kapoor from the agency
e4m Staff Apr 30, 2026 11:59 AM
Sylvia Dutta, Lead Corporate Communications & PR, Wow! Momo Foods, reflects on how narrative and communications capital quietly shape trust, credibility, and long-term value.
Sylvia Dutta Apr 29, 2026 11:41 AM
The illegal streaming network was functioning through a mobile application identified as Levyn
Imran Fazal Apr 28, 2026 4:20 PM
Pooja Mishra, Founder & Director, Outlook PR, talks on building communications capital and earning the market’s trust through consistent narrative
Pooja Mishra Apr 28, 2026 12:45 PM
Deeptie Sethi, Chief Executive Officer, PRCAI, shares her views on why and how narrative is becoming the core of communications capital and a key driver of business impact
Deeptie Sethi Apr 28, 2026 12:39 PM
Pranalika Mahanta, Head of Marketing & Comms at AnitaB.org India, shares how narrative and communications capital are emerging as the strongest drivers of trust, leadership, and business value
Pranalika Mahanta Apr 28, 2026 10:58 AM
Visual similarity draws attention as group positions new identity for next phase of growth
e4m Staff Apr 27, 2026 7:45 PM
Mitali Sarkar, Head of Communications, bp, explains why communications capital is one of the most undervalued assets in business and when it matters most
Mitali Sarkar Apr 27, 2026 5:54 PM
Poonam Nikam, Head of Communications – India & SEA, Snap Inc., explains why narrative capital is the true currency of modern communication
Poonam Nikam Apr 27, 2026 5:41 PM
Viral moments and creator-led content contribute to sustained social media visibility and keep the conversation around Fenty Beauty brand active
Vaishnavi Deshpande Apr 27, 2026 3:45 PM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, writes about the need for the IPL to enforce surrogate advertising rules consistently across TV, jerseys, & digital
Ganapathy Viswanathan Apr 23, 2026 8:51 AM
Prakash is the Chief Operating Officer & Business Head-Consumer Products Group
e4m Staff Apr 21, 2026 3:13 PM
The rebranding has been developed by StudioX and is anchored in the concept of 'Elemental Power'
e4m Staff Apr 20, 2026 11:37 AM
Rajasthan’s chase, early breakthroughs and key moments on and off the field kept the match trending online
e4m Staff Apr 11, 2026 8:56 AM
Prior to this role, Sharma served as General Manager of The Westin Kolkata Rajarhat
Before this promotion, Sachin Malhotra served as General Manager at Marriott Kochi Hotel
The new campaign is built around the idea of “The Right Way to Dishwash”
Industry execs say that intermittent supply disruptions, coupled with higher cylinder prices, are nudging consumers toward convenient, ready-to-eat and ready-to-prepare options
Sunidhi Vijay Apr 3, 2026 9:48 AM
Tony Harradine, CEO of Omnicom Media Asia Pacific, discusses integration, client trust, AI, talent economics, and India’s role with Dr. Annurag Batra of BW Businessworld Group and e4m Group
e4m Staff Mar 26, 2026 4:58 PM
The project titled as ‘The Terror Report’ will serve as a sequel to ‘The Sabarmati Report’
e4m Staff Mar 24, 2026 6:40 PM
Abhishek joins from Marriott International, where he served as Director of Sales & Marketing
e4m Staff Mar 19, 2026 2:54 PM
Tony Harradine, CEO of Omnicom Media, APAC, talks to Neeta Nair about leadership picks after merger with IPG, plans to manage client conflicts, retain all six media networks, and leverage scale
Neeta Nair Mar 18, 2026 8:06 AM
With this acquisition, Bajaj Electricals will strengthen its multi-brand strategy, enabling investments in innovation, design, and goto-market execution
e4m Staff Mar 17, 2026 4:59 PM
Zoher Kapuswala, Marketing Head, Ferrero India, explains how brands are recalibrating their marketing strategies to align with evolving consumer behaviour
Sunidhi Vijay Mar 5, 2026 9:08 AM
Prior to this, Pranchal Srivastava held the role of Senior Vice President - Chairman's Office at Aditya Birla Group
This birthday marks another milestone for Akshat Singhal, the digital force behind Enterr10 and Dangal Play
e4m Staff Feb 25, 2026 7:59 AM
Prior to her elevation, she held the role of Head of Marketing Biscuits & Bakery - APAC-MEA
Prior to this, Giulia Ferrarezi was with David Madrid as Associate Creative Director
Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital, speaks to Dr. Annurag Batra on winning the ad world, AI-era strategies & which holding companies are losing ground
Pritha Pahari Feb 16, 2026 3:50 PM
Dr. Annurag Batra, Chairman & Editor-in-Chief of the BW Businessworld Group and the Founder & Editor-in-Chief of the e4m Group also attended the celebration
e4m Staff Feb 16, 2026 11:27 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, reflects on how Martin Sorrell at 81 continues to reinvent the rules of advertising
Ganapathy Viswanathan Feb 14, 2026 6:59 PM