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In his previous role with Dabur as Digital Marketing Lead, Mehta was leading Health Care, and Foods & Beverages verticals
Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, examines how Alpha Bull Rum chose to respect Old Monk rather than exploit its absence, creating a memorable brand moment
Ganapathy Viswanathan Sep 3, 2026 8:59 AM
The partnership will focus on media relations, brand storytelling and strategic positioning for Café Demis, a venture by Demifoods, as it charts its expansion across India
He will focus on strengthening Ferrero India’s route-to-market strategy, commercial excellence and category excellence initiatives
e4m Staff Sep 1, 2026 12:38 PM
B Sai Kumar’s journey offers a reminder that enduring media leadership lies in the ability to adapt, evolve and stay ahead of industry shifts
She was earlier Senior Vice President Content-India and Global Markets.
e4m Staff Aug 28, 2026 2:49 PM
Guest Column: Senior PR professional Sanjay Rammoorthy writes PR narratives are being buffeted by hyperactive digital ecosystems, politicized discourse, regulatory flux, and outrage on social media
Sanjay Rammoorthy Aug 27, 2026 6:49 PM
Guest Column: Bhuvan Lall traces Discovery’s India journey and highlights how filmmakers Prabhu and Manika Asgaonkar are bringing India’s military stories to global audiences
Bhuvan Lall Aug 24, 2026 8:58 AM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Businessworld and Founder, exchange4media Group, and Parag Sawhney, GM, The Park New Delhi, co-hosted the event at the newly launched Tyde
e4m Staff Aug 22, 2026 4:22 PM
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, writes on how celebrity endorsements were considerably less sophisticated a few decades ago
Vikkramm Chandirramani Aug 21, 2026 11:01 AM
Following Thursday's high-level govt meeting on the prolonged ratings impasse, the industry is yet to receive any fresh direction from the ministry
Imran Fazal Aug 21, 2026 9:10 AM
Chirravuri joins UMM with experience across brand, media and consumer strategy
e4m Staff Aug 20, 2026 1:23 PM
The suit challenges the FCC’s April directive requiring Disney's eight owned-and-operated ABC stations to seek licence renewals years ahead of schedule
e4m Staff Aug 19, 2026 8:51 AM
Before joining Sun TV Network Limited, Samay Shah was with Enterr10 Television Pvt. Ltd.
e4m Staff Aug 17, 2026 8:11 AM
Vikkramm Chandirramani, astrologer, psychic and Founder of Futurescopes, writes how Brand India is evolving into a confident, youth-driven global identity
Vikkramm Chandirramani Aug 15, 2026 11:05 AM
SAT also placed considerable emphasis on the fact that the proposed fundraise had received approval from a substantial majority of public shareholders
e4m Staff Aug 14, 2026 4:31 PM
The tribunal stayed the operative effect of SEBI's July 31 order against the company and permitted ZEEL to move ahead with the proposed fundraise
e4m Staff Aug 14, 2026 12:51 PM
Industry questions whether Srinivasan Swamy can take on another major responsibility, while calls grow for a younger, agile agency leader with a deep current-market connect
Imran Fazal Aug 13, 2026 2:20 PM
The curriculum for the initiative has been jointly designed and developed by the Indian Institute of Creative Technologies (IICT) and private-sector partners
Imran Fazal Aug 12, 2026 12:44 PM
Most recently, she served as AVP, Marketing & Communications at Doceree
e4m Staff Aug 11, 2026 1:31 PM
Following the acquisition, the technology is expected to strengthen Reliance Retail's AI-driven discovery and personalisation capabilities across its digital and omni-channel platforms
The Hype Studio will work closely with TalentGum to elevate its market presence, deepen stakeholder engagement, and further establish its brand presence globally
e4m Staff Aug 6, 2026 11:16 AM
Gebremariam takes over from Campbell Wilson, who had been leading the airline since 2022.
The company is looking for a PR partner to build narratives across business, trade and consumer media, while also exploring newer channels and unconventional ideas to amplify key messages
CenturyPly says its new Total Cover warranty will boost sales, with projected claims of just 0.05–0.06% of turnover and minimal impact on EBITDA and margins.
The complaints allege that the operators were using consumer Direct-to-Home (DTH) set-top boxes to obtain television signals
Imran Fazal Aug 3, 2026 1:28 PM
From evil eyes to Spider-Man, jewellery to lip balms; this week's ads prove brands are betting big on nostalgia, celebrity buzz and cultural storytelling
Aryendra Khan Aug 1, 2026 9:21 AM
Neha Pathak, Director, Brand & Communications, Epsilon explains why the most valuable communications work rarely leaves fingerprints
Neha Pathak Jul 31, 2026 4:14 PM
Prior to joining Pune Times Mirror, Nirmal Shah served as Revenue Head - Digital at Zee Media
e4m Staff Jul 31, 2026 11:18 AM
Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back
Aryendra Khan Jul 30, 2026 9:25 AM
The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft
Imran Fazal Jul 29, 2026 8:14 PM
He most recently served as Senior Vice President and Chief Information & Digital Officer
e4m Staff Jul 29, 2026 3:22 PM
Lopah Mudra Bhattacharrya, Vice President Corporate Communications, HDFC Life, pays tribute to senior journalist Derek Bose who passed away recently
e4m Staff Jul 29, 2026 12:17 PM
Prior to her elevation, she served as Head – Internal Communications & Employer Branding
e4m Staff Jul 28, 2026 2:17 PM
Prior to this, Narain was with Reliance Consumer Products Limited as National HR – Commercial, Corporate & Strategy | Beverages SBU
Thadimarri, who joined IndiGo as Deputy CFO, will succeed Gaurav Negi
e4m Staff Jul 28, 2026 9:16 AM
As streaming platforms use artificial intelligence to describe, classify and recommend entertainment, inaccurate metadata may be creating a new blind spot for connected television advertisers
Shantanu David Jul 24, 2026 9:15 AM
Daga will continue in her role with Marriott International as Cluster Director of Marketing & Communications
Shagun Walia, Avery Dennison – South Asia and SSA, explores why marketing and communications can no longer work in silos and what happens when brands bring them together
Shagun Walia Jul 23, 2026 11:53 AM
As he turns 67 today, that body of work reads less like a résumé and more like a map of where Indian finance had to be rebuilt from the inside
e4m Staff Jul 22, 2026 12:02 PM