report
The special issue examines how Indian women understand, negotiate and experience consent across homes, relationships, workplaces, public spaces and digital life
e4m Staff Jul 10, 2026 2:27 PM
As per the company’s FY26 annual report, higher marketing investments were supported by cost efficiencies despite inflationary pressures
e4m Staff Jul 10, 2026 1:13 PM
The report says digital adoption has helped nearly 60% of MSMEs achieve double-digit revenue growth with AI expected to unlock up to 30-35% improvement in profitability for businesses
e4m Staff Jul 8, 2026 12:06 PM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says India’s PR industry is evolving from media relations to strategic biz counsel, with ideas and innovation driving its future
Ganapathy Viswanathan Jul 6, 2026 8:06 AM
The survey is conducted by Ipsos and PRCAI in collaboration with Astrum Reputation Advisory, capturing insights from consultancies and corp comm teams, and mid to senior level industry professionals
The move comes weeks after Thakur stepped down from her role as Assistant Editor at Zee News
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
e4m Staff Jun 29, 2026 1:55 PM
The company said it would be working on an integrated model spanning original music creation, rights management, artist development and distribution
e4m Staff Jun 25, 2026 2:10 PM
As per New AppsFlyer, the Indian Subcontinent’s short drama sector has grown by 95% in subscription-paid installs
e4m Staff Jun 17, 2026 4:58 PM
Launched at Season 8 of dentsu-IWMBuzz Digital Awards, the report explores changing audience behaviour, evolving business models, emerging technologies, and cultural trends
e4m Staff Jun 17, 2026 1:33 PM
WPP Media’s TYNY Midyear 2026 report forecasts India’s ad revenue to grow 8.8% this year with digital, commerce and AI-led formats driving momentum but total TV advertising to decline 6.8%
e4m Staff Jun 16, 2026 12:36 PM
New research from YouGov explores fan behaviour, media consumption, sponsorship engagement and support for women's sport
NATIVE CONTENT Jun 15, 2026 2:33 PM
Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing
The provisions are understood to be linked largely to the International Cricket Council media rights package acquired for approx $3 billion for the 2023–27 cycle
While revenue from operations rose 21% YoY to Rs 184.89 crore in FY26, total income increased 22% to Rs nearly 189 crore
Hindustan Media Ventures’ total income for the quarter stood at Rs 229.49 crore
e4m Staff May 28, 2026 4:45 PM
As per the report, of the 1,609 influencer ads processed 97.3% required modification, with over 54% promoting categories prohibited by law or where advertising is restricted
e4m Staff May 28, 2026 11:20 AM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
VML CEO Babita Baruah rubbishes reports on her exit, calls them 'malicious'
Neeta Nair May 7, 2026 6:46 PM
Ghosh brings with him over three decades of experience spanning digital media, technology, content, OTT, publishing and international business expansion
The report projects the overall market will surge to $250 billion by the end of the decade, nearly tripling from its current $90 billion size
Partnership unlocks a high-impact brand gateway to shape India's booming OTT economy
Michael Stott brings over three decades of experience as a foreign correspondent and senior editor
IPL 2026 squads highlight a mix of experienced veterans and emerging young players, reflecting teams’ balance
e4m Staff Mar 25, 2026 11:44 AM
The project titled as ‘The Terror Report’ will serve as a sequel to ‘The Sabarmati Report’
e4m Staff Mar 24, 2026 6:40 PM
Digital media accounts for Rs 1 trillion in revenues for the first time; M&E sector expected to reach Rs 3.3 trillion by 2028, says the report
e4m Staff Mar 24, 2026 12:43 PM
As per the report, while Free TV added 4.5 million subscriptions, Connected TV grew by around 10 million, underlining a shift in consumption rather than a contraction of the medium
Aditi Gupta Mar 24, 2026 12:22 PM
Kevin Vaz, Chairman FICCI Media and Entertainment Committee and CEO-Entertainment, JioStar, at the launch of the FICCI–EY M&E report, said multiple platforms are growing together rather than competing
e4m Staff Mar 24, 2026 11:11 AM
Corporate communications is entering a period of structural change, according to new research from Gartner
e4m Staff Mar 17, 2026 7:34 PM
The sector’s strong finish in 2025, with a Rs 13,500-crore box office, underpins the momentum, say industry players
Sunidhi Vijay Mar 16, 2026 9:02 AM
The report, titled ‘Beyond Attention. Into Immersion’, explores how experiential marketing is moving from the margins of marketing plans to the centre of brand strategy
e4m Staff Mar 12, 2026 6:03 PM
Shibu joins Reporter TV from Madison World, where he served as General Manager – Media Buying
As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield
Shantanu David Mar 6, 2026 9:25 AM
Amazon surged 11 ranks from 12th position last year to claim the top spot in the 15th Edition of TRA’s Brand Trust Report, dethroning Dell
Industry estimates suggest that one-time DPDP compliance costs for large organisations could range between roughly ₹2.5 crore and ₹18 crore over an 18–24-month cycle
Shantanu David Mar 4, 2026 8:51 AM
According to Pitch Madison Advertising Report 2026, India’s ad market reached ₹1,55,105 crore in 2025 under an expanded ADEX definition, marking 12% growth over 2024
e4m Staff Mar 3, 2026 10:52 AM
In part 2 of the LLM series, we explore why industry leaders believe the objective now is to influence the entire search experience, not just a results page & the need to think beyond a single query
Shantanu David Feb 27, 2026 9:11 AM
At the launch of the PMAR 2026, Amit Syngle, MD and CEO of Asian Paints, addressed the evolving dynamics between advertisers, agencies and media owners in an era of constant disruption
e4m Staff Feb 26, 2026 4:54 PM
At the launch of the PMAR 2026, a panel of senior marketers delivered a blunt verdict on the agency ecosystem: ownership, transparency and business partnership matter more than scale or speed
e4m Staff Feb 26, 2026 12:29 PM
At the launch of the Pitch Madison Advertising Report 2026, Ajit Varghese, Partner and Group CEO, Madison World, laid out a path to align agencies with growth, AI and full-funnel accountability
e4m Staff Feb 26, 2026 12:25 PM
Himanshu Mody, Partner & Head, DEPT® India, shares insights on its latest BFSI trends report, which identifies data, user experience (UX) & AI as the critical growth levers in 2026
e4m Staff Feb 26, 2026 10:36 AM
