Watch Sam Balsara, Chairman and Managing Director, Madison World, presenting the highlights of the PMAR 2021

exchange4media Staff Feb 22, 2021 8:23 AM

At the unveiling of the Pitch Madison Advertising Report 2021, Ajit Varghese, Chief Commercial Officer, ShareChat, spoke about the big shifts in technology plus covid-19 impact

exchange4media Staff Feb 20, 2021 8:33 AM

At the unveiling of the Pitch Madison Advertising Report 2021, Avinash Pandey, CEO, ABP Network, emphasised on the need for a serious corporate governance reform within BARC

exchange4media Staff Feb 19, 2021 4:31 PM

At the unveiling of the Pitch Madison Advertising Report 2021, the FICCI president Shankar spoke about how the role media & entertainment industry can play in the larger scheme of things

exchange4media Staff Feb 19, 2021 1:41 PM

Varghese, Chief Commercial Officer of ShareChat, deliberated on how digital entities should steer headwinds and tailwinds to stay on course

exchange4media Staff Feb 18, 2021 8:26 AM

Digital to grow 25%, TV 17%, Print 35%, Outdoor 90%, and Radio 38%

exchange4media Staff Feb 17, 2021 4:06 PM

TYNY forecasts India’s advertising investment to reach an estimated Rs 80,123 crore this year

exchange4media Staff Feb 16, 2021 12:48 PM

The launch of the report will be followed by talks featuring industry leaders like Uday Shankar, Vikram Sakhuja, Apurva Purohit, Ajit Varghese, Avinash Pandey & Lara Balsara

exchange4media Staff Feb 16, 2021 9:11 AM

The OTT consumption in September and October stood at 228 billion minutes and 231 billion minutes respectively

exchange4media Staff Feb 10, 2021 2:12 PM

Total expenses stood at Rs 82.4 crore compared to Rs 85.03 crore a year ago

exchange4media Staff Feb 10, 2021 8:02 AM

India’s digital ad spend was at 27.9% share in 2020, an increase by 7.9 versus 2019

exchange4media Staff Feb 9, 2021 3:46 PM

EBITDA reported an increase of 40.5% at Rs. 38.4 crores, and PAT was at Rs. 30.6 crores, an increase of 42.9%, from Q3 last year

exchange4media Staff Feb 8, 2021 12:24 PM

The report also noted that television has the largest share in the Indian advertising market at 41%, thanks to strong audience loyalty

exchange4media Staff Feb 8, 2021 7:51 AM

We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 6, 2021 9:18 AM

At the unveiling of the dentsu-e4m digital advertising report, Shashank Srivastava, Executive Director, Maruti Suzuki shared insights on building a future-ready business through digital transformation

exchange4media Staff Feb 5, 2021 9:10 AM

The first panel discussion on the dentsu-e4m Digital Advertising Conference 2021 focused on the change in consumer behavior and what that means for brand marketers

exchange4media Staff Feb 5, 2021 9:08 AM

Lin, Global CEO Creative, dentsu International, expounded on the concept of the virtual experience economy and observed that brands need to prepare for the next generational personalization

exchange4media Staff Feb 5, 2021 8:52 AM

Speaking at the dentsu-e4m Digital Advertising Report 2021, Bajaj, CEO & Founder of WhiteHat Jr, discussed how word of mouth helped the edtech brand scale up its offerings in non-metros

exchange4media Staff Feb 5, 2021 8:46 AM

Speaking at the unveiling of dentsu-e4m Digital Report 2021, the CEO of Dentsu International India, Bhadkamkar said that voice, video and vernacular continue to be drivers of digital growth

exchange4media Staff Feb 5, 2021 8:09 AM

Digital advertising is expected to grow at 20% to reach a market size of Rs 18,938 crore by 2021, and with a CAGR of 22.47%, to reach Rs 23,673 crore by 2022

exchange4media Staff Feb 4, 2021 3:26 PM