impact digital influencer conference?blur=25

The launch will be preceded by the second edition of the e4m Influencer Conference 2022

exchange4media Staff Nov 25, 2022 8:20 AM


As per BARC data, the channel registered a market share of 19.5% in HSM 15+ on October 25

exchange4media Staff Nov 10, 2022 7:14 PM


dentsu 2023 Media Trends looks at changes that will shape the way brands tap into shifting consumer behaviour

exchange4media Staff Nov 10, 2022 12:17 PM


Twitter has partnered with Publicis to study 2400 consumers in India on leading social platforms

exchange4media Staff Oct 19, 2022 11:36 AM


According to PwC India's 'Startup Deals Tracker', early-stage funding contributed around 21% of the total funding by value in Q3 CY22

exchange4media Staff Oct 13, 2022 12:26 PM


The report also shows that Facebook, YouTube, and Instagram are amongst the most popular platforms preferred by consumers to connect with influencers

exchange4media Staff Oct 12, 2022 6:47 PM


The report deals with spends across categories globally, new business moves and local pitches

exchange4media Staff Sep 19, 2022 1:14 PM

Cannes Lions?blur=25

The annual report ranks the most creative businesses and people in the world based on performance at Cannes Lions

exchange4media Staff Sep 15, 2022 8:06 AM

OOH report?blur=25

Real estate & builders, consumer services, retail, BFSI and media top five categories investing in OOH

exchange4media Staff Aug 3, 2022 7:44 PM


The report, which traces the evolution of OOH, will be released at the Taj Santacruz, Mumbai

exchange4media Staff Aug 3, 2022 8:40 AM

neilsen report?blur=25

Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans

exchange4media Staff Jul 13, 2022 4:21 PM


TV advertising market to grow at 6.3% CAGR to reach Rs 43,410Cr by 2026 and OTT video market to expand at 14.1% CAGR to reach Rs 21,032Cr in 2026

exchange4media Staff Jun 23, 2022 1:16 PM

Kantar Brandz?blur=25

According to the report, the combined value of the world’s top 100 most valuable brands in 2022 has increased by 23% to $8.7 trillion over the past year

exchange4media Staff Jun 16, 2022 4:13 PM

TAM Adex?blur=25

The report also stated that the top five categories accounted for 39% of total ad volume in IPL 15, compared to 36% in IPL 14

exchange4media Staff Jun 8, 2022 8:21 AM

Tippign culture?blur=25

Around 81% respondents, in the research, prefer to tip instead of being subjected to a fixed charge and 86% tip to show gratitude, revealed the report

exchange4media Staff Jun 6, 2022 7:45 PM


The Mavericks India, in collaboration with ConceptBIU, unveiled the 'Voice of Influence' report that highlighted four factors responsible for good thought leadership

exchange4media Staff May 25, 2022 3:39 PM


At the recently held e4m NewsNext 2022 conference, a panel of noted Indian journalists deliberated on the perils of reporting from a war zone

exchange4media Staff May 2, 2022 5:10 PM