As per the report, total TV viewership grew by 24% in week 18, recording 1.10 trillion viewing minutes

exchange4media Staff May 14, 2020 7:08 PM

While the first five players in most categories have remained consistent in terms of their rankings, Daily Thanthi and Lokmat at the sixth and seventh positions have both seen an increase in their TR

exchange4media Staff May 9, 2020 9:21 AM

The report showed that the total TV viewership in India grew over the Pre-COVID period by 29%

exchange4media Staff May 7, 2020 6:07 PM

According to the report released by Kantar, about 84% of users access the Internet for entertainment purposes

exchange4media Staff May 6, 2020 12:01 PM

According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown

exchange4media Staff May 2, 2020 10:01 AM

In today's edition of our First Responders series, we feature Diwakar Sharma, Senior Correspondent - Crime, Mid-Day, who speaks about his experience covering the pandemic

Dipali Banka Apr 30, 2020 8:45 AM

According to the Kantar report 'Waiting is Part of Intense Living', this is also the time for storytellers & brands to practice introspection to rethink the new 'Need-Want' matrix that will emerge

exchange4media Staff Apr 25, 2020 9:13 AM

According to the report, the total number of advertisers has increased from 1017 in week 14 to 1021 in week 15

exchange4media Staff Apr 23, 2020 1:21 PM

TV consumption grew by 38% from the pre-COVID period, and Hindi GEC attained an all-time high viewership of 4 billion since 2015 in HSM Urban

exchange4media Staff Apr 16, 2020 5:33 PM

Time spent on OTT & entertainment platforms has risen by 34%, according to Publicis Groupe’s latest report ‘Reboot To A New Normal’

exchange4media Staff Apr 16, 2020 9:37 AM

Taboola's 'Moments of Next' report in partnership with Nielsen also reveals that 4x more people trust advertisements on news sites compared to ads on social media websites

exchange4media Staff Apr 15, 2020 5:52 PM

The report suggests that digital consumption will see rapid incremental growth with India’s digital billion trajectory likely to accelerate materially

exchange4media Staff Apr 13, 2020 4:23 PM

Wizikey has released their News Analysis Report on the impact of COVID-19 on business sectors

exchange4media Staff Apr 9, 2020 6:14 PM

With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth

Anjali Thakur Apr 7, 2020 8:30 AM

According to the second edition of the Nielsen-BARC report, the growth is as per a comparison of the period before the coronavirus outbreak and the second week of the lockdown

Tasmayee Laha Roy Apr 3, 2020 9:09 AM

As per the BARC-Nielsen report, the Food & Beverage industry dominated the space with a 24% increase sector-wise

exchange4media Staff Apr 3, 2020 8:32 AM

The ranking is based on apps classified under entertainment categories on iOS and Google Play

exchange4media Staff Mar 30, 2020 3:20 PM

As per the report, the Time Spent on smartphones in Week 1 of Covid disruption has increased by 1.5 hours

exchange4media Staff Mar 27, 2020 11:18 AM

According to the report, while TV continues to grow as the biggest medium for ad spends in sports, brands are also leveraging digital in an effort to build a connect with consumers

exchange4media Staff Mar 12, 2020 12:59 PM

Currently, the streaming platform has 280 million MAUs globally and 175 million MAUs in India

exchange4media Staff Feb 24, 2020 2:08 PM