The Mavericks India, in collaboration with ConceptBIU, unveiled the 'Voice of Influence' report that highlighted four factors responsible for good thought leadership

exchange4media Staff 1 day ago


At the recently held e4m NewsNext 2022 conference, a panel of noted Indian journalists deliberated on the perils of reporting from a war zone

exchange4media Staff May 2, 2022 5:10 PM


Of the markets studied by Omdia’s consumer research, India's the only market where average rates of resubscription were above the rates of churn

Javed Farooqui Apr 18, 2022 8:38 AM


The GroupM ESP Sporting Nation Report 2022 also says that sports AdEx has surpassed 2019 levels in both TV and digital at Rs 6,018 crore

exchange4media Staff Mar 25, 2022 11:28 AM


The report also stated that the growth in Pay TV, Free TV & Connected TV shows that overall TV connections will keep growing at a pace of over 5% per year to cross 67% of Indian households by 2025

exchange4media Staff Mar 22, 2022 8:36 AM

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The report, unveiled by Vinit Karnik, Head - Sports, Esports and Entertainment, GroupM South Asia, at the e4m GameOn summit focuses on the current gaming landscape and what it has for brands

exchange4media Staff Mar 12, 2022 8:26 AM

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The online summit will also witness the unveiling of e4m-GroupM ESP Report on the Indian online gaming landscape

exchange4media Staff Mar 10, 2022 12:44 PM

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On the occasion of International Women's Day 2022, we look at a few of the most pertinent reasons why women form a large part of the Public Relations industry

Shrabasti Mallik Mar 8, 2022 6:57 PM


The report further revealed that 15% of searches every day were from new user segments across categories

exchange4media Staff Mar 1, 2022 11:00 AM

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A few channels already have and some more are planning to petition BARC

Javed Farooqui Feb 22, 2022 8:23 AM


We bring you a roundup of the news that made headlines this past week

exchange4media Staff Feb 19, 2022 8:45 AM


Industry observers say while social media still bags the highest share of digital media revenues, video offers a 360-degree engagement experience and is the easiest way to communicate

Mansi Sharma & Kanchan Srivastava Feb 18, 2022 8:48 AM

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The CEO of Madison Digital and Madison Media Ultra spoke on the growth and relevance of Connected TV at the unveiling of Pitch Madison Advertising Report 2022

exchange4media Staff Feb 17, 2022 1:30 PM

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Here are some special moments from the launch of Pitch Madison Advertising Report 2022 in Mumbai

exchange4media Staff Feb 17, 2022 12:18 PM

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At the launch of the Pitch Madison Advertising Report 2022, Nagaraj Krishnamurthy, Chief Strategy & Analytics Officer, Madison Media, explored new perspectives in media planning

exchange4media Staff Feb 17, 2022 8:54 AM


Sudhir Sitapati, Managing Director & CEO, Godrej Consumer Products, shared insights on ‘The New Marketing PlayBook’ during the unveiling of Pitch Madison Advertising Report, 2022

exchange4media Staff Feb 17, 2022 8:51 AM


The ‘This Year, Next Year’ report says India will be the fastest-growing market among the top 10 global markets and retain the 9th rank in 2022

exchange4media Staff Feb 15, 2022 12:38 PM