regulations
Meta?blur=25

Guest Column: Marketing veteran Shubhranshu Singh says the decision shaping how Facebook and Instagram engage with teenagers is bigger news than the fine

Shubhranshu Singh Aug 27, 2026 2:54 PM

Vivek Pradeep Rana?blur=25

Vivek Pradeep Rana, Managing Partner at Gnothi Seauton weighs in on the growing overlap between PR, marketing and paid influence

Vivek Pradeep Rana Aug 26, 2026 6:33 PM

Adam Mosseri | Instagram?blur=25

The trial is part of mounting legal pressure on social media companies over their treatment of younger users

e4m Staff Aug 26, 2026 8:51 AM

ASCI Reports 4,858 Betting Ads in Year Since PROGA Implementation?blur=25

ASCI said almost 97% of advertisements reported during the post-PROGA period were found on the Meta Ad Library, Instagram and websites

Imran Fazal Aug 25, 2026 9:18 AM

SEBI's New Bond Ad Rules Aim to Enhance Credibility for Finfluencers?blur=25

For the creator economy, the impact may depend largely on the type of financial content being produced

Shalinee Mishra Aug 25, 2026 9:12 AM

Sebi Proposes New Rules to Regulate Bond Marketing and Influencer Ads?blur=25

The regulator's consultation paper proposes a revised advertising framework for online bond platform providers

e4m Staff Aug 24, 2026 12:52 PM

LED hoardings under probe?blur=25

Officials raised concerns that changing advertisements and video content on LED screens could distract motorists and increase accident risks

e4m Staff Aug 24, 2026 12:28 PM

Telecom Disputes Settlement and Appellate Tribunal?blur=25

The tribunal directed Jagat Gouri Cable Net to return the 194 STBs in good and working condition within two months of the judgment

Imran Fazal Aug 24, 2026 8:27 AM

Meta Trial Challenges Attention Economics and Child Safety Online?blur=25

Brands may now have to place greater emphasis on outcomes, meaningful engagement and quality of reach rather than treating every additional minute inside a platform as equally valuable

Shantanu David Aug 19, 2026 9:24 AM

Disney files lawsuit against FCC?blur=25

The suit challenges the FCC’s April directive requiring Disney's eight owned-and-operated ABC stations to seek licence renewals years ahead of schedule

e4m Staff Aug 19, 2026 8:51 AM

MIB: 12-min TV ad cap no longer needed?blur=25

One of the key arguments underpinning the government's decision is the difference in regulatory treatment between television and digital media

Imran Fazal Aug 14, 2026 9:02 PM

MIB mulls fresh accessibility norms for TV channels, may ease compliance timelines?blur=25

The ministry first issued the Accessibility Standards for Persons with Disabilities in Television Programmes on September 11, 2019

Imran Fazal Aug 13, 2026 8:59 AM

Meta, Google, others to face thousands of alleged social media addiction lawsuits in US?blur=25

The US cases form part of a wider regulatory push around social media use and children

e4m Staff Aug 11, 2026 8:55 AM

Experts Highlight Accessibility Gaps in India's OTT Content and Apps?blur=25

For OTT companies, a common set of definitions, testing standards and reporting requirements could be as important as the accessibility features themselves

Imran Fazal Aug 11, 2026 8:53 AM

MIB clears ambiguity over PSA films, allows separate 2-minute windows for Centre, states?blur=25

The MIB has also reiterated the time slots during which PSA films can be shown in cinemas

e4m Staff Aug 10, 2026 12:49 PM

OTT Platforms Face Confusion Over Accessibility Regulations?blur=25

While the MIB relies on a three-tier self-regulatory grievance mechanism, the DEPwD proposes a statutory, penalty-backed enforcement framework

Imran Fazal Aug 6, 2026 8:54 AM

Supreme Court Directs JioStar to Clarify Tariff Dispute with TRAI?blur=25

Broadcasters have consistently argued that the regulatory framework wrongly treats residential subscribers and commercial establishments alike for pricing purposes

Imran Fazal Aug 4, 2026 11:58 AM

Zee Entertainment Confident in Fund Raise Despite SEBI Order?blur=25

Z has said that the company firmly believes that the order from SEBI has no direct bearing on the fund-raising exercise

e4m Staff Aug 3, 2026 8:55 AM

Rahul Joshi Resigns from NBDA; Network18 to Appoint New Executive?blur=25

Sources told e4m that Joshi's exit is driven by increasing professional commitments

Imran Fazal Jul 31, 2026 6:58 PM

MIB Plans Changes to TV Ad Rules for Broadcaster Relief?blur=25

The government is preparing detailed report on industry feedback; calibrated changes may ease revenue pressure while retaining consumer safeguards

Imran Fazal Jul 31, 2026 8:55 AM

Publicis Challenges CCI in Delhi HC Over Advertising Cartel Probe?blur=25

e4m had first reported in March that Publicis Groupe was preparing to challenge the high court's earlier order

Imran Fazal Jul 30, 2026 8:05 AM

Gameskraft Money Laundering Case?blur=25

The information is part of the agency's provisional attachment order (a copy of which is with e4m) in the alleged money laundering case against Gameskraft

Imran Fazal Jul 29, 2026 8:14 PM

Parliament Reviews Big Tech's Role in Social Media Accountability?blur=25

Meta, Google, X and Snapchat have been summoned to appear before the Parliamentary Standing Committee on Aug 3 amid rising concerns over deepfakes, privacy, misinformation and platform responsibility

e4m Staff Jul 28, 2026 5:49 PM

ISA Proposes 15-Minute Ad Cap Amid Industry Debate on Regulations?blur=25

According to the advertisers' body, a calibrated increase would improve broadcasters' revenue prospects without materially affecting the consumer viewing experience

Imran Fazal Jul 24, 2026 9:23 AM

Ashwini Vaishnaw?blur=25

The statement provides greater clarity on the government's transition strategy, an issue that has been closely watched by broadcasters after the publication of the draft rules

Imran Fazal Jul 22, 2026 12:26 PM

Bharat Gupta?blur=25

Bharat Gupta, Founder & Chief Architect at ToBe, shares a comprehensive note outlining the critical paradigm shift currently underway in India's digital regulatory environment

e4m Staff Jul 20, 2026 11:43 AM

Parliament Questions Government on BARC and TV Ratings Overhaul?blur=25

Parliament has also turned its attention to the government's proposed Telecommunications (Television, Radio and Associated Services) Rules, 2026

Imran Fazal Jul 20, 2026 8:38 AM

Google Faces Italian Fine Over YouTube Gambling Ads After Court Ruling?blur=25

Google has been fined approximately $854,250; the tech giant has argued that it was protected by EU regulations that exempt online platforms from liability for content uploaded by third parties

e4m Desk Jul 16, 2026 5:30 PM

MIB Expands Inter-Ministerial Committee to Include Community Radio?blur=25

New order supersedes May directive; adds CRS oversight, restructures leadership with dual MIB representation, corrects policy citation error

Imran Fazal Jul 15, 2026 9:59 PM

WAVES?blur=25

The impleaded entities include several of India's leading television networks, such as Zee Media, TV Today Network, ABP Network, Republic Media, Network18, Bennett Coleman & Co among others

Imran Fazal Jul 14, 2026 5:43 PM

WhatsApp Username Feature?blur=25

Messaging platform submits its reply to the Centre's notice, while officials assess whether the proposed feature adequately addresses concerns over online fraud, impersonation and cybercrime

e4m Staff Jul 10, 2026 1:23 PM

Prasar Bharati to hold 100th e-auction for DD Free Dish slots on July 16?blur=25

Participation fee pegged at Rs 1.5 crore; reserve prices range from Rs 4.87 crore to Rs 11.22 crore across five channel categories

e4m Staff Jul 10, 2026 8:12 AM

Broadcast Audience Research Council?blur=25

BARC also urged the MIB to withdraw its directive barring charges to news broadcasters during the TRP blackout, stating that the ratings suspension should not halt subscription fee collection

Imran Fazal Jul 1, 2026 6:22 PM

Zee Media Secures ₹19 Crore from FPI's Equity Conversion?blur=25

According to the company, the equity shares have been issued at ₹8.50 per share, including a premium of ₹7.50 per share

e4m Staff Jul 1, 2026 11:19 AM

Dr. Sandeep Goyal?blur=25

Guest Column: Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for boundaries

Sandeep Goyal Jun 29, 2026 9:03 AM

Meta's CRED Acquisition Ignites Data Ownership Debate?blur=25

In a social media post entrepreneur Arnab Mitra writes that celebrations around Kunal Shah's rise at WhatsApp have overshadowed questions on data ownership, consent and regulatory oversight

e4m Staff Jun 23, 2026 1:26 PM

Kerala HC defers landing page ratings case to July 13?blur=25

AIDCF has already filed its counter submissions opposing the Centre's plea seeking vacation of the interim order granted by the court

Imran Fazal Jun 19, 2026 3:00 PM

RBI's New Influencer Marketing Rules Aim for Greater Compliance?blur=25

Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education

Shalinee Mishra Jun 18, 2026 8:51 AM

RBI Enforces New Rules on Influencer Marketing and NBFC Incentives?blur=25

As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products

e4m Staff Jun 16, 2026 12:15 PM

Ministry of Information and Broadcasting?blur=25

Industry stakeholders have until July 27 to submit comments on the draft framework

e4m Staff Jun 12, 2026 10:55 AM

AI era may need a new rulebook, says Vaishnaw as India reassesses digital laws?blur=25

The IT minister has signalled a fresh legal framework for artificial intelligence while balancing innovation, safety and economic growth

e4m Staff Jun 10, 2026 1:12 PM

Supreme Court draft sets tone for India’s AI rules?blur=25

Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability

Anuja Jain Jun 8, 2026 9:12 AM

MIB Urges Kerala HC to Lift Stay on TV Ratings Policy for Accuracy?blur=25

MIB has filed an affidavit in response to a petition by AIDCF and DEN Networks challenging the validity of the provision that excludes landing page-generated viewership from TV rating calculations

Imran Fazal Jun 6, 2026 9:58 AM

NDTV Cleared of 2009 Disclosure Case by SEBI Without Penalty?blur=25

As per NDTV, SEBI's Adjudicating Officer concluded that the company did not violate regulatory provisions, as alleged in a show-cause notice issued earlier

e4m Staff Jun 3, 2026 11:43 AM

CCPA?blur=25

Vajiram & Ravi IAS Study Centre allegedly put up ads about the institute's association with successful UPSC exam candidates while concealing info about nature of courses they had attended

e4m Staff Jun 1, 2026 9:09 AM

Broadcasting Industry?blur=25

The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels

Imran Fazal May 29, 2026 1:59 PM

TRAI?blur=25

The rule restricts channels to 10 minutes of commercial advertising and two minutes of self-promotional content every clock hour

e4m Staff May 29, 2026 1:28 PM

The Rise of Dark Ads: How Covert Campaigns Are Changing Marketing?blur=25

Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals

M. Gautham Machaiah May 28, 2026 12:57 PM