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Guest Column: Independent Writer/ Editor Sandipan Deb shares his take on Christopher Nolan’s The Odyssey and why he was disappointed
Sandipan Deb Jul 18, 2026 4:28 PM
Together, Questt AI and PwC India will help enterprises build AI-ready organisational intelligence that supports more accurate, context-aware business outcomes
e4m Staff Jul 16, 2026 10:06 AM
Across categories, brands are shifting towards creators with distinctive content styles, whose audiences engage with them for a unique storytelling approach rather than follower count or mass appeal
Shalinee Mishra Jul 11, 2026 8:41 AM
Yesudas S Pillai has shared his observations on a front-page newspaper advertisement by The Leela Palace, reflecting on how brand messaging can influence consumer attention and interpretation
Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players
Sunidhi Vijay Jul 7, 2026 8:46 AM
Guest Column: Dr. Sandeep Goyal decodes the ‘democracy of advertising awards’
Sandeep Goyal Jul 1, 2026 9:42 AM
The network’s linear portfolio has garnered 17% higher live reach compared to FIFA World Cup 2022
e4m Staff Jun 25, 2026 6:35 PM
Brands are increasingly participating through experiences, partnerships and cultural platforms but creators note that true representation cannot be restricted to a single month
Shalinee Mishra Jun 22, 2026 1:29 PM
Supporters of D2M argue that the technology can complement existing streaming ecosystems by delivering high-demand content directly to devices
Imran Fazal Jun 19, 2026 9:00 AM
Journeys are seamless for consumers, fragmented for brands. The gap lies in consistency, context, and what brands actually do with data
e4m Staff Jun 8, 2026 12:11 PM
Shveta Singh, Founder of Iridescent Lens and independent marketing consultant, explores how founder narratives are creating new pathways to credibility and reshaping the way brands build trust
Shveta Singh Jun 5, 2026 9:05 AM
Appeal for brands is straightforward. Unlike human creators, AI influencers do not require travel schedules, photoshoots, availability conflicts or reputation management for personal controversies
Shalinee Mishra Jun 3, 2026 9:15 AM
Javier Campopiano will report to Agathe Bousquet and Marco Venturelli, global co-CEOs of Leo Constellation
The publication will be distributed across airports and other highly visible physical locations, while also maintaining a digital presence online
e4m Staff May 23, 2026 8:58 AM
Saurabh Vijay was earlier Principal Secretary (Expenditure) in the Finance Department of the Maharashtra government
e4m Staff May 19, 2026 10:04 AM
Omnicom Media’s “negative reach” thesis signals a shift—where overexposure erodes impact, raising questions around content evolution, flawed metrics and frequency fatigue
Kanchan Srivastava Apr 27, 2026 8:35 AM
Tapaswee Chandele will succeed Lisa Chang, who steps down after a 7-year tenure
e4m Staff Apr 17, 2026 1:00 PM
Grapes Worldwide Co-founder and Global CEO Shradha Agarwal on building brands that endure in an era of viral chasing, AI hype, and first-party data
Aryendra Khan Apr 2, 2026 9:25 AM
Henrique Braun succeeds James Quincey, who moves into the role of Executive Chairman
The notice regarding this has been shared by Managing Director Vivek Lath in a LinkedIn post
e4m Staff Mar 31, 2026 3:42 PM
Head of Rusk Ads at Rusk Media, Rahul Arora, on cohort thinking, creator authenticity, and why relevant reach will always beat raw numbers
Aryendra Khan Mar 26, 2026 1:47 PM
The project titled as ‘The Terror Report’ will serve as a sequel to ‘The Sabarmati Report’
e4m Staff Mar 24, 2026 6:40 PM
A simple search for ‘Punch the Monkey’ now triggers a heart-filled animation, celebrating the viral baby macaque who has captured the internet’s heart
Vaishnavi Deshpande Feb 26, 2026 3:48 PM
As MD of BBH India and President (North & East) for Saatchi & Saatchi and Propagate, Himanshu Saxena is betting on integration over independence, and rewriting the rules of agency leadership
Aryendra Khan Feb 16, 2026 8:23 AM
Lores, who has served on the PayPal Board for nearly five years and as Board Chair since July 2024, succeeds Alex Chriss
Broussard succeeds Enrique Lores, who has stepped down as President and CEO
Khosla Ka Ghosla 2 is officially underway, with early signals pointing to an expansion of a universe audiences never stopped relating to
Ruhail Amin Feb 3, 2026 9:30 AM
Harikrishnan Pillai, TheSmallBigIdea's CEO & Co-Founder, believes brands must move at the speed of culture without losing their soul, balancing viral moments with long-term value creation
Aryendra Khan Jan 28, 2026 8:26 AM
As the founder of Music Boutique, a one-stop music solutions enterprise, Shamir Tandon has been at the forefront of redefining how brands tell stories through sound
NATIVE CONTENT Jan 21, 2026 4:12 PM
Black Cab, a creative agency co-founded by Siddhartha Singh and Aayush Bansal, on building integrated agencies, investing in people, and why India’s next breakout brands will thrive on community
Aryendra Khan Jan 15, 2026 8:56 AM
Ray will now also be responsible for high-priority territories including Greater China and Mongolia, as well as Japan and South Korea
e4m Staff Jan 14, 2026 8:44 PM
‘My Best Friend’s Wedding’ campaign reflects how weddings are being experienced today
e4m Staff Jan 10, 2026 1:21 PM
Amit Mitra, Baquer Mirza and Prabha Jagannathan, who were in their 60s and had links to Hyderabad, passed away in a span of 72 hours
e4m Staff Dec 23, 2025 1:19 PM
As brand ambassador, Dulquer Salmaan will feature across Jos Alukkas’ upcoming campaigns
e4m Staff Dec 22, 2025 6:03 PM
Henrique Braun is currently Executive Vice President and Chief Operating Officer and will succeed James Quincey as CEO in 2026
e4m Staff Dec 11, 2025 10:13 AM
Jonathan Que brings over 25 years of technology leadership to accelerate digital transformation across the Philippines
e4m Staff Nov 28, 2025 12:34 PM
Jonny Dymond will chair a panel of leading politicians and cultural figures with questions from a large public audience
e4m Staff Nov 21, 2025 3:49 PM
Hollywood’s ‘The Devil Wears Prada 2’ joins India’s nostalgia wave, where emotion meets strategy. From ‘Gadar 2’ to ‘Don 3’, marketers are cashing in on emotional continuity
e4m Staff Nov 13, 2025 4:19 PM
Prathap Suthan, Chief Creative Officer & Managing Partner at Bang In The Middle, discusses how creative processes are shifting, with algorithms and influencers influencing audience engagement
Soumya Gawri Nov 4, 2025 9:29 AM
The concert, part of Enrique Iglesias’ ‘India Tour2025’, marked his first show in Mumbai after 2004
e4m Staff Oct 30, 2025 1:44 PM
FCB Kinnect’s Neville Shah believes the real measure of success lies in building work that lasts, not just wins that add up
Soumya Gawri Oct 23, 2025 9:23 AM
Ram Madhvani, Creative Director and founder of Equinox Films, decodes with e4m the complexities of telling stories under creative pressure, return on investment in creativity and more
Soumya Gawri Oct 9, 2025 9:18 AM
The acquisition of J.L. Coquet strengthens Atelier Expressions’ vision to curate and build a portfolio of heritage-led brands
For years, the creative brief shaped campaigns. Now, that guide often lives within the IP—its universe, audience, and the cultural influence it already holds
Soumya Gawri Oct 3, 2025 8:12 AM
Prior to this, Averill Sequeira was Head - Creative Futures at EssenceMediacom India
e4m Desk Sep 29, 2025 12:31 PM
Sanjay Mehta’s new venture, Ananta Quest, is based on the pillars health, wealth, and community
e4m Staff Sep 22, 2025 12:05 PM
The commercial reinforces Lux Cozi HEATEK’s commitment to delivering quality, performance, and style for every household in India
e4m Staff Sep 15, 2025 12:36 PM
Guest Column: As IPG transitions into history, Chintamani Rao, Strategic Marketing and Media Consultant, recalls a time when holding companies were run with visionary leadership, not spreadsheets
Chintamani Rao Sep 2, 2025 9:19 AM