#e4mExclusive: Publicis Media bolsters India leadership; appoints Atique Kazi as Performics CEO
Gautam Surath to lead strategy & transformation
by
Published: Dec 15, 2025 3:37 PM | 3 min read
Follow Us
- Publicis Groupe India has appointed Atique Kazi as the new CEO of Performics India, aiming to enhance leadership within its media businesses.
- Kazi, with over 20 years of experience in digital media and marketing, will report to Lalatendu Das, CEO of Publicis Media South Asia.
- Gautam Surath has been promoted to Chief Strategy & Transformation Officer, tasked with expanding capabilities in areas such as data, analytics, and commerce, while also supporting Kazi's transition.
- Both leaders emphasize the importance of integrating technology and creativity to drive growth and innovation for clients within Performics India.
Publicis Groupe India has named Atique Kazi as the new Chief Executive Officer of Performics India, reinforcing the Groupe’s focus on strong leadership across its media businesses.
As part of Publicis Groupe’s global integrated digital marketing network, Performics India embarks on its next growth phase under Kazi’s leadership. He will report to Lalatendu Das, CEO of Publicis Media South Asia.
Alongside this, Gautam Surath has been promoted to Chief Strategy & Transformation Officer to lead a newly formed team. In this role, Surath will work on expanding the Groupe’s capabilities across Influence, Data & Analytics, Search, Commerce, Programmatic, and Martech. Over the coming months, he will also assist in ensuring a smooth transition for Kazi into his new role. Surath has been instrumental in integrating media, ecommerce, data, AI, and performance marketing, contributing significantly to Performics India’s growth and delivery excellence.
Kazi brings over 20 years of experience in digital media, technology, and data-driven marketing, helping top brands enhance programmatic capabilities, implement platform-based solutions, and drive large-scale transformation. His appointment reflects Performics India’s momentum and its pivotal role in shaping the Groupe’s future, setting new standards in digital marketing.
Lalatendu Das, CEO, Publicis Media South Asia, commented, “Atique’s appointment is a key milestone for Performics India. His expertise, vision, and experience in scaling digital ecosystems make him an exceptional leader for our team. At the same time, Gautam’s promotion strengthens our Strategy & Transformation Office. His work in integrating media, data, AI, and commerce has been critical to Performics’ progress. Together, these leadership moves position Publicis Media India to drive growth for clients and strengthen our competitive edge in the region.”
Gautam Surath said, “I’m proud to have contributed to Performics India’s growth over the years. In my new role, I look forward to enhancing our capabilities across data, influence, technology, and performance. These areas are central to client growth, and I’m committed to delivering more strategic integration and ambition. I will also support Atique during his transition and work closely with the leadership team to drive Publicis Media’s next phase of momentum.”
Atique Kazi added, “Performics India is at an exciting point where data, technology, and creativity come together to create new opportunities for brands. I’m inspired by the talent within our teams and the potential ahead. Together, we will build solutions that are not only innovative but truly transformative for our clients, continuing Performics’ strong legacy within Publicis Groupe and shaping the next chapter of growth.”
Read more news about People Movement, Internet Advertising, Marketing, Digital Media, PR and Corporate Communication
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook, YouTube & Google News
Tags
Gautam surath
News
Publicis media
People movement news
Atique Kazi
Latest News
Atique Kazi Performics India
Performics India CEO appointment
Publicis Media India leadership
Atique Kazi CEO Performics
Publicis Groupe India news
Publicis Media South Asia
Atique Kazi appointed CEO of Performics India
Chief Strategy Transformation Officer
Publicis Groupe India leadership
Digital marketing leadership India