ping
Lisa Materazzo announced that she will step down from her role effective June 1
Norm de Greve was named Senior Vice President and Chief Growth Officer in November 2025
Rajiv Vimal currently serves as CFO at PPG Asian Paints Private Limited
As up to 70% of product discovery shifts toward AI-led interactions, brands, platforms, marketers are being pushed to rethink visibility, attribution, control in a rapidly evolving commerce ecosystem
Anuja Jain Apr 27, 2026 8:55 AM
At the centre of this shift is the growing power of creators, not just as storytellers but also as distribution, influence and transaction channels rolled into one
Shalinee Mishra Apr 24, 2026 8:23 AM
Tapaswee Chandele will succeed Lisa Chang, who steps down after a 7-year tenure
e4m Staff Apr 17, 2026 1:00 PM
Umesh Bansal was entrusted with additional charge of Zee’s music business, alongside his role as Chief Business Officer for the movies division
e4m Staff Apr 16, 2026 9:03 PM
The buyer also pointed out discrepancies in the package, alleging that the manufacturer’s seals had been cut and re-taped, and that a suspicious barcode label had been affixed to the box
Vaishnavi Deshpande Mar 24, 2026 6:50 PM
The tool is intended to support the full purchase journey, from product discovery to checkout
e4m Staff Mar 24, 2026 2:32 PM
As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines
Anuja Jain Mar 19, 2026 9:41 AM
Prior to his elevation, Rastogi was Director of Marketing, YouTube Asia Pacific
According to the dentsu-e4m Digital Advertising Report, FMCG’s digital allocation rose from 53% in 2024 to 64% in 2025, decisively overtaking television
Sunidhi Vijay Feb 11, 2026 8:52 AM
The platform has collaborated with NEWME for MTV Splitsvilla Season 16
e4m Staff Jan 21, 2026 3:16 PM
Dolf van den Brink will continue in an advisory role for a period of eight months, starting June 1, 2026
e4m Staff Jan 12, 2026 4:34 PM
The new experience will first launch directly within Gemini in the U.S. and internationally thereafter
e4m Staff Jan 12, 2026 10:11 AM
Advertising is no longer a secondary monetisation layer for marketplaces. It is a core revenue engine that increasingly subsidises logistics, seller incentives and platform expansion
Shantanu David Dec 19, 2025 8:33 AM
Marketers say Black Friday is now one of the biggest H2 shopping moments for Indian consumers and there is a clear shift in customer behaviour, with shoppers showing strong interest across categories
Sunidhi Vijay Nov 28, 2025 9:16 AM
The shopping research is rolling out on mobile and web for logged-in ChatGPT users across Free, Go, Plus, and Pro plans
e4m Staff Nov 26, 2025 4:59 PM
E-commerce, India’s fastest-growing ad channel, is now driven by fulfilment speed, as the retail media ecosystem shifts from discount-driven spikes to delivery-focused outcomes
Shantanu David Nov 24, 2025 8:16 AM
Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
Shalinee Mishra Nov 17, 2025 9:26 AM
The study presents one of the most detailed analyses of rural consumer preferences ever conducted in India
e4m Staff Oct 14, 2025 8:55 AM
YouTube has added new merchants to support the beauty and lifestyle segment
e4m Staff Oct 10, 2025 2:13 PM
With impressions & clicks seemingly fading in relevance, AI assistants have becomes the primary commerce interface and brands who anticipate this will dominate in ways that look invisible today
Shantanu David Oct 6, 2025 8:45 AM
Record-breaking traffic, viral deals, and unexpected cancellations turned India’s biggest e-commerce festival into a mix of triumphs and frustrations for shoppers
Anuja Jain Sep 24, 2025 9:06 AM
With Dhanteras and Diwali around the corner, luxury purchases are surging—and in smaller cities, influencers now drive trust more than reviews, shaping choices from gold to gadgets
Shalinee Mishra Sep 15, 2025 9:13 AM
According to MiQ Festive Shopper Insights 2025, 43% plan high-ticket purchases and 45% open to explore new brands
Google’s shoppable ad tiles marry product discovery with performance marketing
Shantanu David Jul 25, 2025 9:08 AM
Brands are going for multilingual and hyperlocal Martech tools unifying data across apps, websites, and social media to make to make online shopping friendlier and holistic, share industry watchers
Shantanu David Jul 22, 2025 8:50 AM
From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results being shared online
Sunidhi Vijay Jul 7, 2025 9:12 AM
Once a back-end network optimization trick to avoid latency spikes and bandwidth black holes, traffic shaping has now become a strategic weapon in the war for user attention and advertiser dollars
Shantanu David Jun 17, 2025 9:10 AM
Revenue from Builder.ai relates to legitimate services rendered and delivered—either directly or through its subsidiaries, said VerSe Innovation
According to the report by Criteo, 36% of consumers miss the ‘Unexpected Finds’ in online shopping, pointing to a lost opportunity for brands to reconnect
‘Buy now’ ads drive instant sales but may negatively impact long-term brand value. Brands must balance quick conversions and lasting growth, say industry experts
Shantanu David and Jagruti Verma Mar 28, 2025 9:07 AM
This programme empowers creators to tag products directly in their videos and earn revenue when viewers make a purchase on the retailer’s website
With the launch of the festive campaign #RideToCelebrate, BluSmart will match every tip given by riders, doubling the amount that gets credited to the driver partner's weekly payout
e4m Staff Oct 18, 2024 5:27 PM
The 4-part digital campaign drives home essential practices for ensuring safe and secure online transactions, reinforcing Amazon’s commitment to customer protection
In the lead-up to the festivities, personal gadgets like earphones, smartwatches, and smartphones remain highly sought after, especially in East India
According to Bharat Lab Diwali Pulse Report 2024, 36.18% respondents plan to increase their festive spending compared to last year, while 35.02% will maintain their previous levels
e4m Staff Sep 30, 2024 10:26 AM
The campaign’s message unfolds through an intense, movie-style ad that portrays a family caught up in a frantic, last-minute "mission planning" for their Diwali shopping
e4m Staff Sep 24, 2024 2:43 PM
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
e4m Staff Aug 28, 2024 12:50 PM
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
Sonam Saini Aug 22, 2024 9:13 AM
A panel of experts at the e4m Do Good Summit 2024 exchanged views about aligning business goals with social purposes and the challenges that lie therein
e4m Staff Jun 12, 2024 5:15 PM
Most recently, he held the position of Country Head of UK & EMEA at Datawrkz
e4m Staff May 9, 2024 10:57 AM
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM