personal-care
Vohra brings over two decades of experience across the beauty, personal care and FMCG sectors
e4m Staff Aug 29, 2026 8:30 AM
e4m has learnt that Gupta, who is currently the CEO and Managing Director of VLCC, will join Himalaya on September 23, 2026
Imran Fazal Aug 12, 2026 5:16 PM
Prior to the promotion, he served as Senior Vice President, D2C & Online Revenue
Of the 40 ads reviewed, 21 were modified or withdrawn by advertisers without contest after ASCI raised concerns, while another 18 were held to be in violation by the Consumer Complaints Council
e4m Staff Aug 6, 2026 12:49 PM
Revenues of Good Home and Eva together were ₹148 crore in FY26, which are being acquired at a consideration of Rs 256 Cr
e4m Staff Jul 23, 2026 5:47 PM
S Brands brings KERATINplus, AlcoPlus, DeoPlus and Empress to Wipro Consumer Care's portfolio
e4m Staff Jul 21, 2026 2:58 PM
This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands
e4m Staff Jul 6, 2026 11:57 AM
Sumit Marda, Neha Marda and Rahul Dokania will continue to lead the company while retaining a significant stake in the business
e4m Staff Jul 2, 2026 10:13 AM
Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more
Sunidhi Vijay Mar 31, 2026 9:03 AM
Poulomi Roy, CMO of Joy Personal Care (RSH Global), explains how brand storytelling has evolved from being brand-driven to shaped by consumer experiences and perspectives
Poulomi Roy Mar 12, 2026 8:53 AM
Tuan Vu Anh has been elevated to Consumer Market Insight Director & Strategy Lead - Personal Care Greater Asia at Unilever
Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate, say experts
Sunidhi Vijay Feb 26, 2026 9:07 AM
In a world where funnels no longer flow top to bottom, attention is mobile-first, and trust defines transactions, marketers at e4m IBC 2026 examined what it truly takes to win the modern customer
e4m Staff Feb 12, 2026 1:08 PM
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 9:00 AM
As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers
Kanchan Srivastava Dec 19, 2025 8:49 AM
The report revealed that offshore and illegal betting promotions topped the list with 683 cases, followed by personal care at 194
e4m Staff Nov 11, 2025 1:50 PM
Joy Personal Care & Kolkata Knight Riders partner for fourth consecutive year
e4m Staff Apr 10, 2025 6:28 PM
The campaign aims to challenge societal stereotypes around masculinity and self-care, leveraging the massive reach of the IPL to spark meaningful conversations
e4m Staff Apr 10, 2025 1:02 PM
The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms
e4m Staff Mar 24, 2025 2:04 PM
Poulomi Roy, CMO of Joy Personal Care (RSH Global), notes that IPL helps the brand reach trade partners, dealers and retailers apart from women
NATIVE CONTENT Mar 19, 2025 4:25 PM
The agency will enhance brand engagement with innovative digital creatives
e4m Staff Mar 12, 2025 1:44 PM
The estimated transaction value stands at Rs 120 crore, with an enterprise value of approximately Rs 108 crore
e4m Staff Feb 17, 2025 11:48 AM
The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics brand marketers share how they are prepping for this emerging trend
Chehneet Kaur Sep 17, 2024 9:16 AM
'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care
e4m Staff Aug 21, 2024 2:46 PM
Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more
Sohini Ganguly Jul 5, 2024 8:51 AM
Mathur is presently company’s Head - Growth & Transformation for South Asia
The star duo have been featured in the commercial of the brand launched during IPL 2024
e4m Staff Mar 28, 2024 12:13 PM
Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board
SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra
e4m Staff Mar 12, 2024 1:55 PM
The branding of Joy Personal Care will be featured on the non-lead arm of the team’s official jersey along with spectator seat branding and screen branding
e4m Staff Feb 27, 2024 10:31 AM
Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad
e4m Staff Nov 17, 2023 11:41 AM
The agency will drive brand love with innovative creatives across digital platforms
e4m Staff Sep 25, 2023 11:55 AM
Mishra will helm Clensta’s retail and online sales channels and support the International, Institutional and Alternate channels of the personal care brand
exchange4media Staff Sep 14, 2023 11:12 AM
Ameya Gogate named Senior Vice President-Finance and Accounts
exchange4media Staff May 3, 2023 3:02 PM
The brand has roped in Jemimah Rodrigues, Shafali Verma, and Meg Lanning for their campaign
exchange4media Staff Mar 8, 2023 1:30 PM
As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands
exchange4media Staff Feb 2, 2023 1:40 PM
The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over influencer marketing
Nilanjana Basu Jan 5, 2023 9:05 AM
A significant part of each sale will be contributed towards conservation efforts of endangered species, said the company
exchange4media Staff Oct 19, 2022 4:29 PM
Syska has launched the ‘Styles you, as you’ campaign digitally
exchange4media Staff Mar 1, 2022 4:22 PM
Bengali actress Mimi Chakraborty will be seen endorsing the campaign in the Bengali market
exchange4media Staff Nov 8, 2021 3:52 PM
Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories
Sonam Saini Oct 14, 2021 6:55 PM
The campaign song will be played out across OOT platforms, YouTube, and other social media channels.
exchange4media Staff Oct 10, 2021 10:00 AM
As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital
exchange4media Staff Mar 24, 2021 12:35 PM
Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC
exchange4media Staff Dec 8, 2020 4:08 PM