This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands

e4m Staff Jul 6, 2026 11:57 AM

Sumit Marda, Neha Marda and Rahul Dokania will continue to lead the company while retaining a significant stake in the business

e4m Staff Jul 2, 2026 10:13 AM

Gunjit Jain, Executive Vice President, Marketing, Colgate-Palmolive India, talks about the company’s evolving marketing strategies, & more

Sunidhi Vijay Mar 31, 2026 9:03 AM

The TVC is for Hydra Refresh Gel

e4m Staff Mar 26, 2026 5:53 PM

Poulomi Roy, CMO of Joy Personal Care (RSH Global), explains how brand storytelling has evolved from being brand-driven to shaped by consumer experiences and perspectives

Poulomi Roy Mar 12, 2026 8:53 AM

Tuan Vu Anh has been elevated to Consumer Market Insight Director & Strategy Lead - Personal Care Greater Asia at Unilever

e4m Desk Mar 4, 2026 1:47 PM

Premium inventory, including homepage banners, search sponsorships and category takeovers on Blinkit, Zepto and Swiggy Instamart, has become prime real estate, say experts

Sunidhi Vijay Feb 26, 2026 9:07 AM

In a world where funnels no longer flow top to bottom, attention is mobile-first, and trust defines transactions, marketers at e4m IBC 2026 examined what it truly takes to win the modern customer 

e4m Staff Feb 12, 2026 1:08 PM

Ravikumar was till now Global Brand Director, Lux and Lifebuoy

e4m Desk Jan 26, 2026 8:11 AM

As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15% 

e4m Staff Jan 21, 2026 9:00 AM

As ingredient-aware, digitally fluent consumers redefine value, marketing success hinged on credibility, clarity & context, say marketers

Kanchan Srivastava Dec 19, 2025 8:49 AM

The report revealed that offshore and illegal betting promotions topped the list with 683 cases, followed by personal care at 194

e4m Staff Nov 11, 2025 1:50 PM

Joy Personal Care & Kolkata Knight Riders partner for fourth consecutive year

e4m Staff Apr 10, 2025 6:28 PM

The campaign aims to challenge societal stereotypes around masculinity and self-care, leveraging the massive reach of the IPL to spark meaningful conversations

e4m Staff Apr 10, 2025 1:02 PM

The film will be further amplified across various media channels such as Television, YouTube, Social Media and other Digital platforms

e4m Staff Mar 24, 2025 2:04 PM

Poulomi Roy, CMO of Joy Personal Care (RSH Global), notes that IPL helps the brand reach trade partners, dealers and retailers apart from women

NATIVE CONTENT Mar 19, 2025 4:25 PM

The agency will enhance brand engagement with innovative digital creatives

e4m Staff Mar 12, 2025 1:44 PM

The estimated transaction value stands at Rs 120 crore, with an enterprise value of approximately Rs 108 crore

e4m Staff Feb 17, 2025 11:48 AM

The ‘quality over quantity’ mindset of Gen-Z is rapidly transforming the beauty and cosmetics segment. Cosmetics brand marketers share how they are prepping for this emerging trend

Chehneet Kaur Sep 17, 2024 9:16 AM

'Her refreshing approach and genuine charm align with our brand’s principles of authenticity and inclusivity,' said Sunil Agarwal, Founder and Chairman of Joy Personal Care

e4m Staff Aug 21, 2024 2:46 PM

Shankar Prasad, CEO, Plum Goodness, talks to e4m about the company's focus on brand marketing, rise of premiumisation, preferred digital channels and more

Sohini Ganguly Jul 5, 2024 8:51 AM

Mathur is presently company’s Head - Growth & Transformation for South Asia

e4m Staff May 2, 2024 5:06 PM

The star duo have been featured in the commercial of the brand launched during IPL 2024

e4m Staff Mar 28, 2024 12:13 PM

Dream11, Vimal, Asian Paints, Charged by Thumsup, Joy Personal Care, Dettol and Amul come on board

e4m Desk Mar 14, 2024 7:01 PM

SRK will endorse JOY Lemon Face Wash, among other flagship products of the company, alongside Sanya Malhotra

e4m Staff Mar 12, 2024 1:55 PM

The branding of Joy Personal Care will be featured on the non-lead arm of the team’s official jersey along with spectator seat branding and screen branding

e4m Staff Feb 27, 2024 10:31 AM

The brand has released a digital campaign with Sanya

e4m Staff Nov 28, 2023 1:01 PM

Divgikar, an artist who is one of India's prominent LGBTQ voices, has reiterated an important message on inclusivity through the digital ad

e4m Staff Nov 17, 2023 11:41 AM

The agency will drive brand love with innovative creatives across digital platforms

e4m Staff Sep 25, 2023 11:55 AM

Mishra will helm Clensta’s retail and online sales channels and support the International, Institutional and Alternate channels of the personal care brand

exchange4media Staff Sep 14, 2023 11:12 AM

Ameya Gogate named Senior Vice President-Finance and Accounts

exchange4media Staff May 3, 2023 3:02 PM

The actor has kicked off a digital campaign for the brand

exchange4media Staff Mar 16, 2023 1:15 PM

The brand has roped in Jemimah Rodrigues, Shafali Verma, and Meg Lanning for their campaign

exchange4media Staff Mar 8, 2023 1:30 PM

As per the ASCI report, 84% of violative ads in the last two years belonged to D2C brands

exchange4media Staff Feb 2, 2023 1:40 PM

The CMO of RSH Global talks about the company's most well-known brand JOY, how it supports women’s rights and why it prefers traditional marketing over influencer marketing

Nilanjana Basu Jan 5, 2023 9:05 AM

A significant part of each sale will be contributed towards conservation efforts of endangered species, said the company

exchange4media Staff Oct 19, 2022 4:29 PM

Singh has been working with Unilever for nearly 14 years

exchange4media Staff May 2, 2022 10:56 AM

Syska has launched the ‘Styles you, as you’ campaign digitally

exchange4media Staff Mar 1, 2022 4:22 PM

Bengali actress Mimi Chakraborty will be seen endorsing the campaign in the Bengali market

exchange4media Staff Nov 8, 2021 3:52 PM

Tewari, VP-Marketing, RP-Sanjiv Goenka Group, shared that the brand has launched two TVCs featuring actresses Kriti Sanon & Shanaya Kapoor for their hair care and skincare categories

Sonam Saini Oct 14, 2021 6:55 PM

The campaign song will be played out across OOT platforms, YouTube, and other social media channels.

exchange4media Staff Oct 10, 2021 10:00 AM

As per data, ad space in print witnessed a double-digit share from Nov’20 onwards; after lockdown, Dec’20 had the highest share of ad insertions on Digital

exchange4media Staff Mar 24, 2021 12:35 PM

The campaign has been conceptualized by The Womb

exchange4media Staff Jan 9, 2021 7:20 AM

Bluemarlin redesigns and leads product portfolio expansion through a design strategy to deliver confidence, expertise and trust among consumers of ITC

exchange4media Staff Dec 8, 2020 4:08 PM

Chakraborty will be endorsing the product for their regional market in West Bengal

exchange4media Staff Nov 21, 2020 10:05 AM

Today’s webinar sponsored by Convosight will highlight the change in marketing strategies, new launches and change in consumer behaviour patterns in the personal care & hygiene ecosystem

exchange4media Staff Oct 28, 2020 9:04 AM

The campaign song will be played out on television, radio, OTT platform and social media platforms of SVF Brands

exchange4media Staff Oct 20, 2020 1:21 PM

As part of the partnership, the actor will represent the brand's Raho Safe range

exchange4media Staff Jul 16, 2020 10:56 AM

As a part of this initiative, the brand has distributed over one lakh hygiene and personal care products to underprivileged

exchange4media Staff Jul 11, 2020 4:00 PM

The brand to also launch India’s first meat and seafood wash in a sachet format

exchange4media Staff Jun 5, 2020 4:16 PM