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Sitapati is currently Managing Director & Chief Executive Officer of Godrej Consumer Products
e4m Staff May 29, 2026 12:41 PM
Guest Column: M. Gautham Machaiah writes on how the Asian Paints controversy exposes the mechanics of anonymous digital smear campaigns designed to sabotage corporate rivals
M. Gautham Machaiah May 28, 2026 12:57 PM
Strategic merger with Nth Degree creates an unmatched Live events platform, bolstering regional wins with Castrol (Agency of Record), LinkedIn, Asian Paints, and Jio BlackRock
NATIVE CONTENT May 25, 2026 9:25 AM
Christine Gambino succeeds Duncan Painter, who is stepping down to pursue a senior executive opportunity in the UK
At e4m RetailEX Conference, Ashish Rai, CEO, Decorative Paints, JSW Paints, outlined a decisive shift from guesswork to certainty in the paints category
e4m Staff Apr 15, 2026 5:32 PM
Ashish Rai, CEO, Decorative Paints, JSW Paints, will share key insights on the topic ‘Colouring the Retail Experience: How Decorative Paints Are Reinventing the Path to Purchase’
Prior to his elevation, Nitish Chopra held the role of Business Head at the company.
By bringing in a face synonymous with performance and trust, JK Maxx Paints aims to strongly establish the brand in the minds of consumers
e4m Staff Mar 27, 2026 3:19 PM
As Sandeep Goyal, MD of Rediffusion, marks four decades in the business today, he speaks to e4m candidly about the gut, the grind, and where he feels Indian advertising lost its way
Aryendra Khan Mar 10, 2026 9:35 AM
The digital film ‘Dil Aise Eid Manaye’ has been conceptualised by Leo India
e4m Staff Mar 5, 2026 12:10 PM
The campaign marks a strategic step in Shalimar Paints’ continued focus on blending innovation with consumer-centric communication
e4m Staff Mar 3, 2026 12:28 PM
At the launch of the PMAR 2026, Amit Syngle, MD and CEO of Asian Paints, addressed the evolving dynamics between advertisers, agencies and media owners in an era of constant disruption
e4m Staff Feb 26, 2026 4:54 PM
Ruchika Bansal is a seasoned professional with over two decades of multi-dimensional experience across corporate strategy, investments and more
e4m Staff Feb 20, 2026 10:45 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant and author, shares insights on how the Indian paint industry has evolved beyond merely coating walls
Ganapathy Viswanathan Feb 19, 2026 8:41 AM
‘Rang De India’ is musical tribute featuring Sunidhi Chauhan and Vishal Dadlani
e4m Staff Feb 13, 2026 12:33 PM
Acento will rebrand as H/Advisors and remain under the leadership of co-CEOs Alfonso Alonso and Pepe Blanco
The company’s consolidated revenue from operations stood at Rs 8,867 crore in Q3 FY26, up 4.4% year-on-year from Rs 8,494 crore in the corresponding quarter last year
e4m Staff Jan 28, 2026 9:15 AM
Prior to this, Sachin Sahay was with ITC as Executive Vice President – Sales
e4m Desk Jan 19, 2026 12:03 PM
A veteran of ITC, Sahay has spent more than two decades with the conglomerate
e4m Staff Jan 14, 2026 4:36 PM
Madison Media, part of Madison World, handles the media responsibilities for Asian Paints
Chehneet Kaur Jan 14, 2026 11:43 AM
Sachin Tendulkar will serve as the company’s brand ambassador for the next three years
e4m Staff Jan 10, 2026 1:30 PM
Guest Column: Inderpreet Singh, Head–Marketing at Birla Opus Paints, shares how today’s informed consumers distinguish brands by the experiences they deliver, not features
Inderpreet Singh Dec 24, 2025 8:07 AM
Berger Paints created the “50 Years of Stardom” showcase, a tribute featuring 50 vibrant murals, including a 40-ft master mural as the centerpiece
e4m Staff Dec 23, 2025 5:21 PM
The two-ad Gen AI created campaign has been scripted by Rediffusion and created in Gen AI by Aesthetic Intelligence Lab
e4m Staff Dec 22, 2025 1:10 PM
Hirokazu Kotera, Executive Director of Kansai Nerolac Paints, explains how the company leverages India’s market, mobile-first culture, and sustainability focus while upholding Japanese craftsmanship
Sunidhi Vijay Dec 22, 2025 9:32 AM
JSW Paints had already acquired 0.44% stake from the public shareholders of ANIL
e4m Staff Dec 11, 2025 2:10 PM
Mark Titus will report to Sharad Malhotra, Managing Director of Nippon Paint India Group
e4m Staff Dec 10, 2025 12:31 PM
The campaign draws a parallel between the strategic brilliance for defence required in chess and the smart defensive protection needed for homes
A seasoned data and commerce leader steps into a pivotal role as Omnicom’s merger moves reshape the future of marketing and digital retail
Amit Syngle, Managing Director & CEO of Asian Paints, talks about the strategic rationale behind the brand’s partnership with BCCI, activation plans, broader marketing ambitions, & more
Kanchan Srivastava Nov 25, 2025 1:53 PM
The three-year association will cover all Men’s, Women’s, and Domestic series played in India, spanning over 110 matches
e4m Staff Nov 25, 2025 12:20 PM
Strengthens the cricket board’s non-jersey sponsorship roster alongside Campa, Atomberg and SBI Life
e4m Staff Nov 25, 2025 8:46 AM
At Spotify I-POP, Asian Paints brought its artistic touch through a specially designed mural inspired by music and celebration
e4m Staff Nov 9, 2025 12:00 PM
Industry observers say the shift is more of an outcome of changing reality and an evolution as the middle-class dream has not faded but has just gone digital
Aryendra Khan Nov 8, 2025 9:37 AM
The book ‘Pandeymonium: Piyush Pandey on Advertising’ reminds us why he was called the ‘Adman of India’
e4m Staff Oct 24, 2025 5:27 PM
Tributes have poured in from politicians, industry peers, admirers and well-wishers, honouring the life, work and legacy of Piyush Pandey
e4m Staff Oct 24, 2025 5:12 PM
Jaideep Gandhi, Founder of Another Idea, writes about his experience of knowing, learning from, and working with Piyush Pandey as a valued industry partner
e4m Staff Oct 24, 2025 4:21 PM
Anand Mahindra, Chairman of Mahindra Group, paid tributes to advertising legend Piyush Pandey remembering his “irrepressible zest for life”
e4m Staff Oct 24, 2025 3:54 PM
Gautam Adani wrote a heartfelt note paying tributes to advertising legend Piyush Pandey who passed away this morning
e4m Staff Oct 24, 2025 3:35 PM
Ganapathy Viswanathan, an Independent Communication Consultant, who knew legendary adman Piyush Pandey for over four decades, has shared a heartfelt tribute
e4m Staff Oct 24, 2025 3:32 PM
Amit Syngle, MD & CEO, Asian Paints, remembers Piyush Pandey’s unique gift of turning a utilitarian product into a profound emotion
e4m Staff Oct 24, 2025 1:49 PM
Niranjan Kaushik, the Chief Content Officer at Fingerprint Films, India, an advertising creative director and filmmaker, has paid tribute to adman Piyush Pandey
e4m Staff Oct 24, 2025 1:44 PM
Raj Kamble reflects on adman Piyush Pandey’s legacy, emphasising the timeless lesson he shared
e4m Staff Oct 24, 2025 1:27 PM
Piyush Pandey, whose advertising journey began with Ogilvy in 1982, was now the Chief Creative Officer Worldwide and Executive Chairman India at the agency
Rooted in the brand’s ‘Duniya Ko Rang Do’ philosophy, the film captures how beyond the rituals and lights, Diwali’s brightest glow comes from the people we call ‘family’
e4m Staff Oct 11, 2025 8:26 AM
New ad film showcases homes as dynamic spaces of identity, creativity, and connection