JSW Paints’ Ashish Rai to decode trends & ideas at e4m RetailEX Conference 2026

Ashish Rai, CEO, Decorative Paints, JSW Paints, will share key insights on the topic ‘Colouring the Retail Experience: How Decorative Paints Are Reinventing the Path to Purchase’

by e4m Desk
Published: Apr 13, 2026 1:37 PM | 2 min read

The second edition of the e4m RetailEX Conference will be held on Wednesday, April 15 in Mumbai. Industry leaders, marketers and retail experts will come together under one roof for a day of insightful discussions. The conference promises a dynamic agenda featuring engaging fireside chats, keynote sessions and panel discussions focused on the evolving retail landscape and consumer behaviour.

One of the major highlights of the conference will be a keynote address by Ashish Rai, CEO of Decorative Paints at JSW Paints. His session, titled ‘Colouring the Retail Experience: How Decorative Paints Are Reinventing the Path to Purchase’, is expected to delve into how innovation in the paints category is reshaping consumer journeys and influencing buying decisions at multiple touchpoints.

Rai is expected to highlight how decorative paints are no longer just functional products but have become an integral part of experiential retail. From in-store innovations to digital integrations and personalized consumer engagement, his session will explore how brands are rethinking traditional retail models to create immersive and seamless purchase experiences in a highly competitive market.

As retailers become media owners and first-party data becomes a strategic asset, brands must navigate a new landscape where performance marketing meets authentic storytelling. The speakers at the e4m RetailEX Conference will explore how brands and retailers can build trust with Gen Z, leverage data responsibly, create culturally relevant experiences, and deliver measurable business impact.