At e4m RetailEX Conference, Ashish Rai, CEO, Decorative Paints, JSW Paints, outlined a decisive shift from guesswork to certainty in the paints category

e4m Staff Apr 15, 2026 5:32 PM

Ashish Rai, CEO, Decorative Paints, JSW Paints, will share key insights on the topic ‘Colouring the Retail Experience: How Decorative Paints Are Reinventing the Path to Purchase’

e4m Desk Apr 13, 2026 1:37 PM

JSW Paints had already acquired 0.44% stake from the public shareholders of ANIL

e4m Staff Dec 11, 2025 2:10 PM

Rohit Talwar will report to Ashish Rai, CEO of Decorative Paints

Ruhail Amin Sep 1, 2025 8:57 AM

Ashish Rai previously served as Chief Business Officer – Decorative Paints at JSW Paints

e4m Staff Jul 7, 2025 8:18 AM

Anuradha Bose, Senior VP - Marketing at JSW Paints, was honoured with the CMO Transformation Award at the Laqshya Pitch Best CMO Awards 2025

e4m Staff Mar 22, 2025 8:07 PM

The campaign has been conceptualized by TBWA\India

e4m Staff Dec 10, 2024 6:04 PM

The ads that caught our eye this week

Soumya Gawri Oct 5, 2024 8:18 AM

TBWA India has conceptualised the ad with the soundtrack for the film composed by Gulzar

e4m Staff Oct 4, 2024 2:01 PM

 Conceptualized by TBWA India, the campaign offers a fresh perspective on the Indian national flag

e4m Staff Aug 15, 2024 2:00 PM

The brand is associated with six teams this IPL

e4m Staff Apr 28, 2024 10:00 AM

The film has been conceptualised by TBWA\India

e4m Staff Feb 27, 2024 11:01 AM

The film has been conceptualised by TBWA\India

e4m Staff Oct 19, 2023 12:53 PM

The campaign is headlined by Alia Bhatt

exchange4media Staff Aug 23, 2023 1:05 PM

The campaign has been conceptualized by TBWA India

e4m Desk Aug 15, 2023 10:00 AM

The ad has been conceptualized by TBWA

exchange4media Staff Apr 18, 2023 11:38 AM

As part of this brand collaboration, Delhi Capitals women’s team will wear the JSW Paints logo on the front of their match and training jersey

exchange4media Staff Mar 2, 2023 3:20 PM

The ad, created by TBWA/India, has drawn criticism for its very idea and has also been called a copy of a three-year-old short film

Mansi Sharma Aug 18, 2022 8:54 AM

The campaign has been conceptualized by TBWA India

e4m Desk May 16, 2022 11:33 AM

CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt

Mansi Sharma Apr 14, 2022 8:28 AM

The campaign highlights the brand's mission to give the freedom of choosing colours with its ‘Any Colour One Price’ offering

exchange4media Staff Mar 28, 2022 1:27 PM

The campaign ‘Har rang mein hai desh ka rang’ has been conceptualised and executed by ABP Uncut

exchange4media Staff Jan 29, 2022 2:00 PM

This 360-degree integrated campaign goes on air during IPL 2021 and across regional TV channels

e4m Desk Apr 24, 2021 7:12 AM

The company is all set to release its first-ever marketing campaign featuring the actors

e4m Desk Sep 17, 2020 1:02 PM

Govind Pandey, CEO, TBWA India, tells us how these times of adversity have transformed the creative process, the experience of pitching during lockdown, the agency’s work and more

Srabana Lahiri Jun 27, 2020 12:20 PM

In this segment of ‘Beating All Odds’, A S Sundaresan, Joint MD and CEO, JSW Paints, speaks to Neeta Nair on the brand's COVID-19 marketing strategies and more

Neeta Nair May 5, 2020 8:54 AM