Anuradha Bose: Two decades of driving innovation & brand strategies

The Laqshya Pitch Best CMO Awards 2025 saw Anuradha Bose, Senior Vice President - Marketing at JSW Paints, being honored with the CMO Transformation Award. 

The event celebrated marketing leaders who have redefined brand strategies, driven innovation, and created lasting consumer impact in a rapidly evolving marketplace.

With over two decades of experience, Anuradha Bose currently serves as Senior Vice President - Marketing at JSW Paints, where she has been instrumental in driving brand growth, market expansion, and customer engagement in the highly competitive paints industry.

Before joining JSW Paints, Anuradha Bose held key marketing roles across leading brands. As Strategic Brand and Marketing Officer at Gulf Oil India, she strengthened brand strategy and market presence. At Shoppers Stop, she led the brand’s relaunch and digital growth. She also held senior roles at Sodexho Pass Services India Ltd and Philips India Ltd, managing customer loyalty, market research, and strategic marketing initiatives.

Her strategic approach, combined with a deep understanding of consumer behavior, has helped position brands as industry leaders.

At JSW Paints, Bose focuses on sustainability-driven innovation, consumer-centric campaigns, and market disruption through transparent pricing strategies. Her initiatives, such as the "Any Colour One Price" proposition, have challenged traditional industry norms and enhanced customer trust.

Through her visionary leadership, Anuradha Bose continues to push the boundaries of marketing excellence, setting new benchmarks for brand innovation and consumer connection in an evolving marketplace. This honor acknowledges her role in delivering meaningful outcomes and establishing JSW Paints as a prominent industry frontrunner.