JSW Paints gets Alia Bhatt & comedian Atul Khatri in new campaign

The campaign has been conceptualized by TBWA\India

e4m by exchange4media Staff
Published: May 16, 2022 11:33 AM  | 1 min read

JSW Paints has launched its product campaign focusing on the Halo Aquaglo range.

The campaign brings the focus back on consumers’ overall health and well-being through the Bollywood star and JSW Paints brand ambassador, Alia Bhatt, as she urges consumers to #PaintKaGKBadhao.

The campaign also includes well-known artist and stand-up comedian Atul Khatri and brings to life the mass hysteria related to any new idea.

Alia’s reaction to the strong smell of solvent-based paint being used on her newly painted door results in a social media tsunami and a cascade of jokes and banter with everyone joining in for a laugh, misconstruing Alia’s point that the oil paint on the door causes pollution, as doors cause pollution.

The campaign is on air across leading TV channels across India and Disney+Hotstar streaming platform. The campaign is conceptualized by TBWA\India.

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