odi
Guest Column: Dr. Sandeep Goyal compares the rise, mindset and impact of prodigies Vaibhav Sooryavanshi, Sachin Tendulkar and Naomi Osaka
Guest Column: Dr. Suresh Gaur explains how the approach of the PMs reflected their distinct personalities and the specific communication tools of their time
Dr. Suresh Gaur May 29, 2026 1:31 PM
Industry observers say this is no longer just a platform metric but a cultural shift that is reshaping how content is scripted, edited, distributed and monetised
Sunidhi Vijay May 28, 2026 9:30 AM
The EGI has expressed concern over ‘embarrassing stand-offs’ between Indian officials and European journalists during PM Modi’s visits to the Netherlands and Norway
e4m Staff May 25, 2026 10:02 AM
At Goafest 2026, Mayank Shah, CMO, Parle Products, spoke to e4m about the Melody buzz, Gen Z consumers, digital media shifts, and reinventing legacy brands for a new generation
Sunidhi Vijay May 22, 2026 8:31 AM
After Modi gifted Meloni a packet of Parle Melody in Rome, brands across categories rushed to turn the viral ‘Melodi’ moment into topical marketing gold
Aryendra Khan May 21, 2026 8:33 AM
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, on how the Melody episode shows that in 2026, the most powerful PR is often accidental
Ganapathy Viswanathan May 21, 2026 8:00 AM
The widely circulated clip shows PM Modi handing over a packet of Melody to Italian Prime Minister Giorgia Meloni in a playful nod to the popular ‘Melodi’ trend
Shalinee Mishra May 20, 2026 4:10 PM
Dr Annurag Batra tracks Prime Minister Narendra Modi’s journey from Gujarat to the national stage & how he is the face of a new and aspirational India
Dr Annurag Batra May 20, 2026 1:06 PM
The CNBC-TV18 report claimed a proposal for a tax or cess on international travel was being discussed at the ‘highest levels’ of government
e4m Staff May 16, 2026 11:21 AM
A report by CNBC-TV18 claimed the government was weighing a new surcharge or tax on foreign travel
e4m Staff May 16, 2026 7:52 AM
Advertising executives say while India’s domestic economy remains resilient, brands are becoming more selective and strategic with media spending
Imran Fazal May 14, 2026 9:04 AM
While many brands have started holding back budgets, others are seeking greater flexibility in media plans to retain room for recalibrating investments as market conditions evolve, say ad execs
Kanchan Srivastava May 13, 2026 8:27 AM
Dr Annurag Batra decodes how the recent assembly election in Bengal was a vote beyond politics
Annurag Batra May 9, 2026 1:16 PM
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores how some of India’s most powerful and influential brands are not products or companies, but people
Gargi Sarkar May 7, 2026 8:28 AM
Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, examines how Brand Modi-BJP continues to command a level of scale and public recall rarely matched in Indian politics
Shantomoy Ray May 7, 2026 8:21 AM
The BJP’s growth in Bengal and Narendra Modi’s increasing acceptance among sections of voters has changed the political atmosphere in many districts
Ruhail Amin May 6, 2026 2:17 PM
Guest Column: Anup Chandrasekharan, COO – Regional, The EPIC Company, explains how Vijay’s campaign was a shift in how political communication is produced, distributed, and sustained
Anup Chandrasekharan May 6, 2026 8:15 AM
Kumar brings over 16 years of experience across internet, edtech, and marketplace businesses
e4m Staff May 4, 2026 12:53 PM
The short video of the moment, posted on PM Modi’s official social media account with the caption ‘Jhalmuri Break in Jhargram’, has crossed 12M views
e4m Staff Apr 20, 2026 2:51 PM
In a condolence message, Modi recalled Punj’s contribution to media, Parliament and the BJP’s intellectual outreach
e4m Staff Apr 19, 2026 8:13 AM
No official details have been shared about what the speech will cover.
e4m Staff Apr 18, 2026 7:14 PM
Rajappan will take charge from June 1, 2026; Shahrukh Todiwala to superannuate on May 31, 2026
e4m Staff Mar 30, 2026 1:11 PM
Vibe coding allows brands to define the mood, tone and context of a campaign in simple language
Anuja Jain Mar 30, 2026 8:04 AM
In a Twitter post, Modi has disclosed the original franchise bids from the league’s inaugural auction held on January 24, 2008
e4m Staff Mar 26, 2026 2:44 PM
Shah currently serves as Managing Partner and Head for India at Prodigious and Content Factory, the specialised production verticals of Publicis Groupe
e4m Staff Mar 23, 2026 11:48 AM
According to a news report, the government has revealed the figure in an RTI reply
e4m Staff Mar 21, 2026 9:35 AM
Publishers and tech groups press regulators to conclude Digital Markets Act investigation amid concerns over delays
e4m Staff Mar 17, 2026 2:01 PM
1 out of 5 shoppers now actively seek AI-powered recommendations to shorten the path from inspiration to purchase
Strategic affairs expert, author, and media commentator Maroof Raza passed away this week
e4m Staff Feb 28, 2026 11:20 AM
Donald Trump stands second with around 43.2 million followers, while in India, Yogi Adityanath and Rahul Gandhi trail with approximately 16 million and 12.6 million respectively
e4m Staff Feb 26, 2026 2:27 PM
India AI Summit 2026 positions Delhi at the center of the global AI power shift, with sovereign models, Big Tech investments, and global policy commitments.
Brij Pahwa Feb 24, 2026 2:47 PM
Disha Sharma is set to tie the knot with Sudarshan M J in the first week of April
e4m Staff Feb 24, 2026 12:03 PM
Goodies Narayanan, Marketing Director, India at Bacardi, highlights a strategic shift in the company’s approach to media, culture and consumer engagement in urban India
e4m Staff Feb 23, 2026 10:46 AM
The book highlights how the absence of strong marketing strategy often weakens otherwise capable businesses
e4m Staff Feb 22, 2026 1:26 PM
The book is authored by senior journalist, Padma Shri awardee and noted writer Alok Mehta
e4m Staff Feb 22, 2026 12:46 PM
Ashish Chauhan, CEO of the National Stock Exchange of India, stated that his son, Sypha AI founder Shawn Chauhan, attended a CEO roundtable convened by the Prime Minister’s Office
e4m Staff Feb 21, 2026 1:24 PM
The launch event is expected to draw several prominent political and public figures
e4m Staff Feb 21, 2026 12:32 PM
Following the meeting, PM Modi emphasised that India is making immense strides in AI
e4m Staff Feb 21, 2026 9:23 AM
Alok Mehta, veteran journalist, broadcaster and Padma Shri awardee, discusses his new book, ‘Revolutionary Raj: Narendra Modi’s 25 Years’, with e4m
Ruhail Amin Feb 19, 2026 5:08 PM
At India AI Impact Summit, PM Modi said the framework would ensure that technology evolves with strong ethical guardrails, inclusive access and accountable governance
e4m Staff Feb 19, 2026 11:03 AM
At the 2026 India-France Innovation Forum, French President Emmanuel Macron highlighted a number of Indian-origin leaders heading some of the world’s most prominent companies
e4m Staff Feb 18, 2026 4:16 PM
At the ninth edition of the conference, Samir Ratanjankar, Senior VP - JioMart Reliance Retail, will engage in a fireside chat with Gaurav Modi, VP, Vertoz
Dr. Annurag Batra, Chairman & Editor-in-Chief of the BW Businessworld Group and the Founder & Editor-in-Chief of the e4m Group, on why leadership chemistry between Narendra Modi-Donald Trump mattered
Dr Annurag Batra Feb 3, 2026 6:56 PM
The India Today magazine cover shared by US President Donald Trump is part of the publication’s annual Newsmakers edition
From navigating a slowdown to the COVID-19 crisis and subsequent recovery, Nirmala Sitharaman has established herself as one of the longest-serving finance ministers in India’s history
e4m Staff Feb 1, 2026 12:02 PM
The meeting was held ahead of the upcoming IndiaAI Impact Summit in February 2026
e4m Staff Jan 30, 2026 2:59 PM
The Prime Minister appreciated the trend for bringing the youth towards their cultural roots in a new way
Vaishnavi Deshpande Jan 27, 2026 1:20 PM
India has transformed from being just a production base to a creative powerhouse capable of building globally relevant content
Shalinee Mishra Jan 26, 2026 8:39 AM