obe
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Kanchan Srivastava Jun 1, 2026 9:12 AM
Barak Turovsky is a product and business leader with over 25 years of experience
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Brij Pahwa May 21, 2026 6:26 PM
The enforcement agency further alleged that a substantial number of users originated from states where online real-money gaming has been restricted or banned, including Telangana, Andhra Pradesh, TN
e4m Staff May 14, 2026 6:52 PM
Manoj Nagpal will report to Scott Bajtos, Global Vice President, Consulting, Customer Engineering & Customer Success at Adobe
e4m Staff May 4, 2026 11:00 AM
With the acquisition of Semrush, Adobe expands its ability to serve marketers at every scale, from small businesses to global enterprises, with solutions for SEO, GEO and ASO
e4m Staff Apr 29, 2026 9:42 AM
From Insta reels video walkthroughs to influencer and creator collaborations, real estate brands are crafting narratives that allow prospective buyers to experience properties long before a site visit
Sunidhi Vijay Apr 20, 2026 9:42 AM
Prior to this role, Sharma served as General Manager of The Westin Kolkata Rajarhat
Manoj Kohli is the former Country Head of SoftBank India and former CEO & Managing Director of Bharti Airtel
e4m Staff Mar 30, 2026 11:20 AM
Most recently, Aloke Singh served as the Managing Director and Chief Executive Officer of Air India Express
e4m Staff Mar 23, 2026 8:05 PM
Shamik Basu will lead Adobe India’s engineering and product management team
e4m Staff Mar 23, 2026 11:21 AM
The Delhi High Court had earlier disposed of a writ petition filed by Publicis Groupe’s Indian legal entity TLG India in an alleged media cartel probe
Imran Fazal Mar 23, 2026 8:44 AM
Publishers and tech groups press regulators to conclude Digital Markets Act investigation amid concerns over delays
e4m Staff Mar 17, 2026 2:01 PM
WPP and Adobe will deliver integrated solutions that orchestrate the planning, creation, production and activation of creative and media assets—powered by AI agents
e4m Staff Feb 25, 2026 7:49 AM
At the India AI Impact Summit 2026, Adobe CEO Shantanu Narayen, in conversation with Sunil Bharti Mittal, stressed that scaling AI adoption requires sustainable models and open standards
e4m Staff Feb 19, 2026 1:07 PM
Diageo India’s Chief Marketing Officer Ruchira Jaitly, and Vice President-Marketing Varun Koorichh speak to e4m on the shift from demographic to psychographic, building a coherent brand world & more
Sunidhi Vijay Feb 18, 2026 9:27 AM
Financial author and investor Robert Kiyosaki has said India’s growth is about structure — a consumption-led economy, favourable demographics, and a growing internal market
e4m Staff Feb 18, 2026 8:59 AM
Vikas Kumar will oversee IndoBevs’ operational strategy, enhance manufacturing capabilities, and strengthen supply chain systems
e4m Staff Feb 11, 2026 3:57 PM
She assumes the role following her tenure as a category manager within the organisation
e4m Staff Feb 11, 2026 3:40 PM
Oberoi's filing follows similar moves by other Bollywood figures, including R Madhavan, in recent months
Josh D’Amaro, currently Disney Experiences Chairman, will succeed longtime Disney CEO Robert A. Iger
Bharat Gupta is the former Chief Executive Officer of Jagran New Media
e4m Desk Jan 24, 2026 11:05 AM
Over a career spanning nearly five decades, Valentino gowns have been worn by prominent figures like Jackie Kennedy, Elizabeth Taylor, Audrey Hepburn, Princess Diana, Julia Roberts and Jennifer Lopez
e4m Staff Jan 20, 2026 1:20 PM
Robert Gilby is a seasoned leader with over 30 years experience driving growth across diverse Asia Pacific and EMEA markets
e4m Desk Jan 16, 2026 10:57 AM
The court granted the Centre a final two-week deadline to submit its affidavit
Markus Strobel joins Coty from Procter & Gamble, where he most recently served as President of Global Skin & Personal Care
e4m Staff Dec 23, 2025 7:10 PM
Prior to this, Kristine Kobe held the role of Managing Director at Accenture Song
The integration makes Adobe’s flagship creative tools available to ChatGPT’s 800 million weekly users
e4m Staff Dec 11, 2025 4:00 PM
JSW Paints had already acquired 0.44% stake from the public shareholders of ANIL
e4m Staff Dec 11, 2025 2:10 PM
The new feature gives creators direct access to exclusive Shorts templates, transitions and more
The bench also noted that a connected constitutional challenge is already pending before the Division Bench, which is scheduled to hear the matter on January 8
India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.
Brij Pahwa Nov 27, 2025 12:46 PM
The deal enables Adobe to integrate Semrush into its creative and marketing suite, helping brands track online visibility across traditional search and AI platforms like ChatGPT and Gemini
e4m Staff Nov 24, 2025 2:53 PM
Sharad Negi previously held senior positions at Ernst & Young and Pernod Ricard
e4m Staff Nov 20, 2025 1:27 PM
Guest Column: Girish Balachandran, Senior Director & Head of Digital Media Business, India/S Asia, Adobe on why we need content engines that are built for speed, flexibility, and constant movement
Girish Balachandran Nov 18, 2025 9:57 AM
Robert Bensoussan’s appointment will take effect following the completion of Oriflame’s comprehensive recapitalisation transaction, which is expected later this year
e4m Staff Nov 12, 2025 12:50 PM
One in three consumers in India (33%) already use agentic AI, and 44% expect to adopt it within the next year
New audio and video tools include Generate Soundtrack for creating fully licensed audio tracks, Generate Speech for crystal clear voiceovers and a new timeline-based AI video editor
e4m Staff Oct 29, 2025 5:45 PM
Adobe Express will add enterprise-grade features in the coming months to equip organizations with self-service, on-brand, conversational creation
e4m Staff Oct 29, 2025 5:35 PM
Prior to IndoBevs, Vikas Kumar held senior roles at Hindustan Coca-Cola Beverages Pvt Ltd, United Biscuits and SC Johnson
e4m Staff Oct 16, 2025 12:18 PM
The application to boost visibility across AI-powered chat services and browsers
e4m Staff Oct 15, 2025 5:41 PM