ndc
Guest Column: Ganapathy Viswanathan, Independent Communication Consultant & Author, reflects on Sridhar Ramanujam’s remarkable journey in communication, calling it worthy of a heartfelt salute
Ganapathy Viswanathan May 5, 2026 8:17 AM
Jain had been serving in the role on an interim basis following the departure of Thampy Koshy in April last year
e4m Staff Apr 11, 2026 9:50 AM
Amber Pepper’s appointment follows the announcement that current CEO David Kellie will retire at the end of this year
e4m Staff Nov 22, 2025 8:13 AM
Ramanujam Sridhar, Founder and CEO of Brandcompr, recalls how Piyush Pandey transformed Indian advertising with his distinctly Indian voice and enduring creativity
e4m Staff Oct 27, 2025 7:30 PM
Vibhor Jain has been given additional charge as the acting CEO while continuing in his role as COO & President – Network Governance
e4m Desk May 14, 2025 10:34 AM
Prashant Verma, Chief Growth & Marketing Officer, CoinDCX tells us why the crypto firm has positioned itself as ‘India ka Crypto Coach,’ and how it is driving growth and enabling category adoption
Simran Sabherwal May 6, 2025 9:24 AM
At the dentsu-e4m Digital Advertising Report 2025 launch event, Richa Singh, MD, India and Middle East, Natural Diamond Council, shared insights on staying relevant amid evolving consumer preferences
e4m Staff Feb 5, 2025 11:32 AM
RoshanSpace Brandcom joined hands with IOAA to mark International Day of Peace
e4m Staff Sep 23, 2024 6:55 PM
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open digital commerce ecosystem’s growth in Bharat's D2C landscape
e4m Staff Sep 20, 2024 9:10 AM
Guest Column: Chetna Israni, Director & Co-Founder, Morning Star Brandcom, writes on how brand custodians can adapt strategies to respect the new, discerning and intelligent audience
Chetna Israni Aug 16, 2024 12:32 PM
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
e4m Staff Jan 29, 2024 11:14 AM
A rise in number of regional creators, increasing focus on languages and cultures, and initiatives like ONDC and Make in India have been key forces in the Brand Bharat growth story, say experts
Shantanu David Jan 29, 2024 8:51 AM
ONDC’s focus on Bharat, and small sellers and buyers has led to a surge in e-commerce spending but brand safety and customer service are areas it needs to work on, share industry observers
Shantanu David Dec 27, 2023 8:31 AM
Gupta has two decades of experience in marketing and brand communications across sectors
e4m Staff Oct 25, 2023 12:19 PM
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption of eCommerce
Shantanu David Oct 18, 2023 8:37 AM
At Brandcast 2023, the internet giant also shared that YouTube Shorts’ average daily views have grown by over 120% year-on-year
e4m Staff Sep 27, 2023 4:02 PM
The beverage company said that the move will help maximize consumer's choice in sourcing PepsiCo's products
exchange4media Staff Aug 28, 2023 1:42 PM
The agency won 2 gold metals, 1 silver and 3 bronze for its impressive and outstanding works
exchange4media Staff Aug 9, 2023 9:45 PM
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
Shantanu David Aug 7, 2023 9:09 AM
The issue also includes thoughts of Thampy Koshy, CEO of ONDC in the last word section on the fast-forward growth of the digital public good through digital public infrastructure and more
exchange4media Staff Jul 28, 2023 2:35 PM
At the exchange4media D2C Revolution Summit and Awards, Thampy Koshy, CEO, ONDC, delivered a special address on ‘ONDC: The Game Changer for D2C Brands'
exchange4media Staff Jul 20, 2023 8:15 AM
He will address the topic 'ONDC: A Real Game Changer' at the event
exchange4media Staff Jul 14, 2023 8:44 AM
Based in Singapore, he brings with him 17 years of rich and diverse experience across crypto, big tech and consulting
exchange4media Staff Jun 7, 2023 1:27 PM
Apart from creating a democratization of e-comm in India, ONDC is likely to boost the advertising sector, especially for small- and medium-sized business owners, opine industry experts
Kanchan Srivastava May 17, 2023 8:25 AM
In his previous role, Gupta was working on improving the product experience
exchange4media Staff Feb 23, 2023 12:57 PM
‘Decoding ONDC-Perspective For Marketers’ suryed C-suite and brand leaders on preparedness and transition to the ONDC age of commerce
exchange4media Staff Dec 1, 2022 10:36 AM
At e4m Screenage Conference 2022, the Managing Director of Blue Star said companies should be marketing-oriented rather than sales-focused
exchange4media Staff Nov 22, 2022 4:18 PM
The report has been prepared in partnership with Digital India Foundation and outlines the next big shift in online commerce
exchange4media Staff Nov 22, 2022 9:16 AM
Arora’s previous stint was as Director Products, Amazon Pay India
exchange4media Staff Jul 20, 2022 1:53 PM
The Red Lab by Rediffusion releases report explaining government’s Open Network for Digital Commerce
exchange4media Staff Jul 4, 2022 7:16 PM
Prayaga was formerly the Head of Cyber Defence at Flipkart and Vice President of Cybersecurity at Wells Fargo
exchange4media Staff Jan 12, 2022 2:56 PM
Bobble AI study was an outcome of the analysis of user behaviour among India’s cryptocurrency apps including WazirX, CoinDCX, CoinSwitch, ZebPay, Unocoin & Bitbns, between October and November 2021
exchange4media Staff Jan 5, 2022 6:38 PM
Executed by Scarecrow M&C Saatchi, the campaign will be launched on TV and will be supported by print ads, radio spots, innovative outdoors, and digital engagement initiatives
exchange4media Staff Dec 25, 2021 8:14 AM
As it emerged that the government seeks to regulate and not ban the cryptocurrencies, ads have returned to their glory
exchange4media Staff Dec 7, 2021 9:15 AM
This 120ft x 122ft high billboard is located near Bandra Rail Overbridge on W.E.H, Mumbai, which provides unmatched visibility, reach and performance tracking of advertising campaigns
exchange4media Staff Nov 23, 2021 5:28 PM
The ASCI reiterated that provisions of existing rules and regulations require ads to be honest and transparent and advertising of all categories, including crypto, must follow these guidelines
Kanchan Srivastava Nov 23, 2021 9:01 AM
The investment community in India has raised alarm over the advertising blitzkrieg by cryptocurrency trading platforms in the past few months trying to attract consumers into the fluid markets
Kanchan Srivastava Nov 19, 2021 4:42 PM
‘Future Yahi Hai’ will see Khurrana educating young Indians about the simplicity and safety of cryptocurrency
exchange4media Staff Oct 18, 2021 1:51 PM
The past two weeks were all about inspiring narratives, creative executions, and taking up social taboos like menstruation
Mansi Sharma Oct 12, 2021 8:24 AM
Through Bachchan, the brand aims to educate prospective users about the crypto space
exchange4media Staff Oct 4, 2021 11:40 AM
With this membership, CoinDCX aims to support the advancement of advertising standards & to build public confidence in the space
exchange4media Staff Aug 25, 2021 12:15 PM








