RoshanSpace Brandcom 'lights' the flame of peace with ProDigi DOOH Network

RoshanSpace Brandcom joined hands with IOAA to mark International Day of Peace

by e4m Staff
Published: Sep 23, 2024 6:55 PM | 2 min read

On 21st September, in middle of the day, millions of Mumbaikars around B.K.C and W.E.H witnessed a single glowing flame projected across our ProDigi DOOH network to mark International Day of Peace.

Better known as ‘Peace Day’, it is observed around the world, each year on 21st September. Established in 1981 by unanimous United Nations resolution, this globally shared date provides an opportunity to humanity to commit to peace and to contribute to building culture of unity.

This year, RoshanSpace Brandcom joined hands with IOAA marking this important day with WOO and Essays for Peace to reiterate the relevance of this initiative in current times. This global action consisted of projecting an image of single lit candle glowing on the screens to evoke a sense of unity, and we projected this visual across our ProDigi, the longest DOOH Network of the country, from 12 to 12:05 noon, in unison, along with our industry partners.

A glowing flame on our ProDigi DOOH Network across W.EH covered 4.7 kms with 20 of these Flagpoles along with the iconic leg of the network at B.K.C Connector @TWINN, together these assets delivered impressions which ensured an impressive dwell time of over 7.4 to 8 secs - captured through our proprietary ‘live’ data measurement. This traffic included the traffic to BKC, daily Sea-Link crossing, to the airports, and the innumerable number of residential and commercial hubs, awakening Mumbaikars with a sense of peace and unity. This entire action was viraled on our social media handles along with our counterparts amplifying #essaysforpeace, globally.

RoshanSpace Brandcom is truly excited to have brought alive this initiative through OOH-DOOH as a medium, while actively participating and spreading the aura of the flame in unison across longest stretches of Mumbai, as part of this global drive.