RoshanSpace Brandcom thanks frontline soldiers in new OOH campaign

The messages are displayed on their properties at Pedder Road, Worli, Sion Flyover, Mahim Causeway, Bandra Sealink, Andheri, Juhu & Goregaon

e4m by exchange4media Staff
Updated: Jun 9, 2020 10:46 AM
RoshanSpace

The first half of the year saw the whole world in the grip of an unprecedented pandemic. It was a monumental challenge to individual governments, healthcare providers, as well as the global economy.

Mumbai city was not spared from this onslaught, in fact from the initial days; with its population diversity and density had been hit the most.

RoshanSpace Brandcom (Ideas magnified) aspires to meticulously bind and define the art, the science, and the technology in the OOH advertising landscape, has recently launched a campaign across Mumbai, with a tagline ‘Maharashtra stands beside you in the fight against corona’. The grateful state comes forward to show its appreciation to its frontline soldiers in this war against COVID-19.

The in-house creative team speaks the point of view of every Mumbaikar – Thank you for keeping us safe.

“Billboards have always been an effective medium of communication and an integral part of Mumbai’s skyline, connecting directly with its audience and igniting their minds through thoughtful observations at key touchpoints.” said Junaid Kader Shaikh, Managing Director – RoshanSpace.

The messages are displayed on their iconic & platinum properties at Pedder Road, Worli, Sion Flyover, Mahim Causeway, Bandra Sealink, Andheri, Juhu & Goregaon.

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