moms
DOOH COVID-19?blur=25

OOH industry leaders spell out the potency of DOOH and how they think outdoor ad players should realign themselves in the new world order

Noel Dsouza May 18, 2020 8:43 AM

OTT and OOH?blur=25

COVID-19 has affected the symbiotic dynamics of outdoor advertising and OTT platforms. But experts hope that OOH will make up for the lost time when human traffic increases post the lockdown

Noel Dsouza May 6, 2020 8:55 AM

IOAA logo?blur=25

Industry leaders share their thoughts on the association’s appeal to ease the burden on the OOH fraternity, which is profoundly impacted by the pandemic

Noel Dsouza Apr 29, 2020 10:02 AM

ITC?blur=25

The brand collaborated with celebrated musicians like Usha Uthup and Kavita Krishnamurthy for a virtual musical concert to celebrate the spirit of mothers

exchange4media Staff Apr 27, 2020 10:00 PM

Transit OOH Impact on Coronavirus?blur=25

Industry gurus deliberate on the impact of the lockdown on the medium and share their predictions for H2

Noel Dsouza Apr 13, 2020 8:48 AM

Malika Sadani The Moms Co?blur=25

Conceptualised by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions, the campaign features the company's Founder & CEO Malika Sadani

exchange4media Staff Feb 2, 2020 6:00 PM

Jayesh Yagnik?blur=25

Jayesh Yagnik, Chief Operating Officer, MOMS Outdoor Media Solutions shares insights on Programmatic DOOH, the work the agency has done in that space and his outlook for the OOH Industry for 2020

Noel Dsouza Jan 16, 2020 9:29 AM

The Sunday Paradox?blur=25

This DVC includes a nationwide survey to highlight the disparity between expectations and reality of Sundays for moms

exchange4media Staff Nov 30, 2019 9:24 AM

Huggies?blur=25

The brand also created charming online tutorials for newbie dads by a newbie dad on ‘how to burp a baby’ and ‘change diapers’

exchange4media Staff May 13, 2019 1:13 PM

Momspresso for moms?blur=25

Momspresso’s new product offers women dedicated groups wherein they can discuss specific topics like single motherhood, intimacy and depression without revealing their identities

exchange4media Staff Mar 15, 2019 2:21 PM

NEONS OOH Panel 1?blur=25

At the ninth edition of NEONS OOH Conference and Awards 2019 experts took centre stage to discuss issues prevailing in the OOH sector

exchange4media Staff Mar 9, 2019 10:59 AM

Momspresso BHARAT?blur=25

Momspresso, a user-generated content platform for women, buoyed by the success of regional languages extends its expertise to brands seeking to leverage this megatrend

exchange4media Staff Jan 8, 2019 11:33 AM

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The campaign #StandByNursingMoms aims to educate people about the challenges breastfeeding mothers face and encourages others to work towards creating a supportive and comfortable environment for them

exchange4media Staff Aug 1, 2018 3:38 PM

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From Future Generali Life Insurance to Mankind Pharma, brands have touched on important topics and rolled out thoughtful communication

exchange4media Staff Jun 15, 2018 8:59 AM

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Works from Cheil Worldwide, BBDO, FCB India and DDB Mudra have made it to the list

exchange4media Staff Jun 7, 2018 8:30 AM