Good Glamm Group to break up

Good Glamm Group Founder and Group CEO Darpan Sanghvi has confirmed that the company’s lenders have begun enforcing their charge on individual brands under the conglomerate, effectively bringing the group's unified structure to an end.

The restructuring will see Good Glamm’s portfolio of digital-first beauty and personal care brands sold off individually, with each brand expected to operate under new ownership. This marks a major shift for what was once one of India’s most ambitious digital FMCG ventures, with Sanghvi conceding that the company could not overcome its complex structure and time-sensitive challenges despite exhaustive efforts.

"There will no longer be a group-wide solution which will allow all the brands to continue under a single umbrella," Sanghvi wrote. “The brands will be sold one by one, and will operate individually… and there will be new individual owners for each.”

Founded on the vision of building India’s most celebrated IPO-bound consumer goods group, Good Glamm grew aggressively through acquisitions of brands like MyGlamm, POPxo, BabyChakra, The Moms Co., and St. Botanica. Sanghvi emphasized that he had never sold a single share nor pursued secondary exits, deeply committed to building the business from the ground up.

But acknowledging the company’s current financial position, he accepted full responsibility: “This is on me,” he wrote. “I take responsibility, and responsibility isn’t just about reflection; it has to be about commitment.”

Sanghvi announced a personal lifelong commitment to support employees who may be impacted by the brand sales. He promised that if the lenders or new owners are unable to clear pending dues for employees, 25% of his future post-tax earnings, from salary or gains in any future ventures, will go toward compensating them. “However long it takes, I will keep working till everyone is taken care of,” he pledged.

To ensure transparency, he said a system will be put in place to track how this commitment is executed.

Further, Sanghvi is also establishing a Good Glamm Restitution Fund within the next 60 days. This fund, he said, will receive equity allocation from his future ventures and will be used to settle outstanding payments to vendors, partners, and also to address losses incurred by shareholders. “It is not a burden, it is a responsibility and a motivation,” he said.

To the company’s vendors and partners, Sanghvi expressed gratitude for their faith during Good Glamm’s growth phase and acknowledged the current hardship they may be facing. “You extended credit, delivered without hesitation, and supported us even in turbulent times,” he wrote.

He also addressed shareholders who had backed Good Glamm’s ambitious journey. “Your support gave me the wings to fly fast and the courage to take big swings. However, I let you down. There’s no other way to say it,” he stated.

Despite the unraveling of the original vision, Sanghvi said he remains committed to honesty, rebuilding trust, and helping other founders navigate the reality of failure. “Not with all the answers. But with full honesty. And everything I’ve learned.”