Good Glamm Group in final talks to sell MissMalini Entertainment to Creativefuel: Reports
The deal is said to be worth Rs 4 crore
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Published: Apr 10, 2025 7:18 PM | 1 min read
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Good Glamm Group in final talks to sell MissMalini Entertainment to Creativefuel
The deal is said to be worth Rs 4 crore
The Good Glamm Group (GGG) is reportedly in the final stages of closing a deal to sell its media and influencer talent arm, MissMalini Entertainment, to marketing agency Creativefuel. The deal is said to be Rs 4 crore. The move comes amid mounting financial strain as GGG seeks fresh capital to sustain operations, say media reports.
Under the proposed agreement, Creativefuel will acquire the MissMalini domain name and its social media properties, while GGG will retain control over the influencer management business.
Creativefuel, founded in 2018 by Nikhil and Tushar Sukhramani, is aggressively expanding its digital media footprint. The agency has recently added popular YouTube channels like Hasley India and Pataakha to its portfolio, signaling a deeper push into the content ecosystem.
MissMalini, launched in 2008 by Malini Agarwal, was among India’s earliest lifestyle blogs and evolved into a broader media platform. It was acquired by Good Glamm in 2021.
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