On Thursday, Zee in a statement had accused DEN’s actions in transmitting the channels in unencrypted and non-addressable mode & piracy of channels through DTH set top box are not only adversely impacting the Broadcasters but also causing revenue loss to the public exchequer.
As per AdEx India data ad volume increased from 100 in Jan-Nov 2015 to a whopping 403 during Jan-Nov 2017. Industry experts say that not everything is lost for advertisers and condom brands post the recent ban. While this could mean choppy waters for TV broadcasters, advertisers can leverage the digital medium and shift their ad spends in that direction
In a statement News Broadcasters Association said, "NBA urges the Ministry of Information and Broadcasting to withdraw the show cause notices issued and refer them to the New Broadcasting Standards Authority (NBSA), which would consider them under its regulations"