Trivedi is Lodestar UM’s Business Director

e4m Desk Sep 5, 2023 6:57 PM

The account was secured after a competitive multi-agency pitch

e4m Desk Aug 9, 2023 12:48 PM

Ahead of Mother’s Day on May 14, Lodestar UM CEO Aditi Mishra tells us what it takes to balance motherhood and career

Aditi Gupta May 10, 2023 8:46 AM

The account will continue to be led out of the agency’s Bengaluru office

e4m Desk Apr 13, 2023 11:22 AM

Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team discuss ways to approach the GenZ mindset

e4m Desk Apr 4, 2023 9:10 AM

Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team discuss how GenZs strive for balance even as they push for sustainable choices

e4m Desk Mar 28, 2023 7:59 AM

Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from the agency's strategy team discuss the ever-evolving media behaviour of the youth and what brands can make the most out of it

e4m Desk Mar 21, 2023 9:00 AM

In the third episode, Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team, shed light on Technology, Automobile, and Health & Well-Being

e4m Desk Mar 14, 2023 8:37 AM

The agency retains the media duties of the auto major for 5 more years following a multi-agency pitch

e4m Desk Nov 16, 2022 2:46 PM

The Media Ace Award was bestowed upon top professionals who went above and beyond to represent client needs

e4m Desk Oct 7, 2022 1:20 PM

The 6th edition of the e4m Media ACE Awards felicitated agencies that transformed the Indian media landscape while exhibiting great leadership

e4m Desk Oct 7, 2022 12:26 PM

While Mishra was earlier CSO of Lodestar UM, Malik was its COO in Delhi

e4m Desk Mar 15, 2022 5:10 PM

Dias has been with the group for 27 years and its CEO for close to a decade

e4m Desk Mar 15, 2022 9:40 AM

The mandate includes both offline and online media mandates of BRILLON, including e-commerce

e4m Desk Oct 8, 2021 11:27 AM

Duroflex CMO Smita Muraraka talks about their new campaign with Alia Bhatt

Mansi Sharma Aug 12, 2021 8:29 AM

The comedy film is to release on Amazon Prime Video on April 9

e4m Desk Apr 8, 2021 5:51 PM

Glo, a Lodestar UM group company, first curated a 10-day teaser campaign and then finally revealed the main campaign for BMW 3 Series Gran Limousine

e4m Desk Mar 10, 2021 9:03 AM

The brand’s strategy is to have a strong hold on the market and category share with timely campaigning outdoors

e4m Desk Mar 5, 2021 8:43 AM

Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on the top trends of 2020, based on the study that rests on 4 pillars, resist, retrograde, recreate & reglocalize

Aditi Mishra Dec 22, 2020 8:55 AM

The account has been won following a multi-phased pitch process

e4m Desk Dec 3, 2020 10:17 AM